You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
In Imagining America, historian Alan M. Ball explores American influence in two newborn Russian states: the young Soviet Union and the modern Russian Republic. Ball deftly illustrates how in each era Russians have approached the United States with a conflicting mix of ideas—as a land to admire from afar, to shun at all costs, to emulate as quickly as possible, or to surpass on the way to a superior society. Drawing on a wide variety of sources including contemporary journals, newspapers, films, and popular songs, Ball traces the shifting Russian perceptions of American cultural, social, and political life. As he clearly demonstrates, throughout their history Russian imaginations featured a United States that political figures and intellectuals might embrace, exploit, or attack, but could not ignore.
"I think I am sitting with God." Such was the awestruck impression of one seminar attendee when he found himself sharing a luncheon table with Joseph Juran, the man whose name has become synonymous with the concept of quality. In the annals of business history, the name Juran resonates with near mythic status. This is the man whose thinking about quality and management revolutionized the way the world does business, a living legend who, along with a few other giants of our age, shaped the course of industrial history. Written with the support of Dr. Juran and the Juran Institute, Juran: A Lifetime of Influence gives us an intimate look at the man, his times, and the evolution of the concepts of quality and management that so profoundly affect business today. Dr. Juran's remarkable story begins at the turn of the century in the Carpathian Mountains of Romania. Joseph Juran was born in a tiny village with unpaved streets and houses with dirt floors, a place that, in his own words, "had no quality problems." His journey to America, in 1912, thrust him into a world of technological marvels, of ocean liners and ice cream, streetcars and flush toilets. Poverty forced him into his first job at age nine, exposing him to work experiences and conditions that kindled his interest in finding better ways to get things done. John Butman's penetrating narrative explores Joseph Juran's early struggles against prejudice, and how-through chess, languages, algebra, and code-breaking-his genius for analysis and problem-solving emerged. It was at Western Electric's Hawthorne Works, one of the great factories of the age, that Juran's lifework began to crystallize. An operation of exceptional size and complexity, Hawthorne gave Juran a visceral understanding of the bedrock issues of quality. He learned the sound of a machine malfunctioning, heard the complaints of a skilled operator betrayed by shoddy materials, and discovered the consequences of poor quality control. Then, in a dramatic turn of events, Juran was given the chance to put his innovative skills and ideas to use as an integral part of the Lend-Lease Administration effort in World War II. The immense and urgent undertaking allowed Juran to throw himself into the fight against the Nazis. Praise for "Joe Juran has led the quality cause from its earliest days. His progressive influence via this enlightening text will be virtually endless." -Robert W. Galvin Chairman of the Executive Committee, Motorola "As much as anyone in the field, Dr. Joseph M. Juran is a major influence in the business world's pursuit of quality. Juran: A Lifetime of Influence finally gives the great man his due. Quality gurus and greenhorns alike will find much to savor in this entertaining and educational book." -Robert A. Lutz Vice Chairman, Chrysler Corporation. "John Butman has captured the extraordinary spirit of one of America's most remarkable pioneers, Joseph M. Juran, in a wonderful text that reads almost like a novel. Here we get a true glimpse of some of the forces that have driven Dr. Juran for over 92 years and of his many breakthrough contributions to world business." -A. Blanton Godfrey Chairman, Juran Institute "This book provides an intimate look at Juran's personal life, while giving the reader a lucid understanding of his philosophy, teachings, and accomplishments." -G. Howland Blackiston Executive Producer of the PBS television documentary, "An Immigrant's Gift" "Juran: A Lifetime of Influence is a well-documented, easy-to-read biography of a remarkable man in a critical period of the twentieth century. Many hitherto untold anecdotes give us insight into Dr. Juran's influence on society. I recommend it not only to quality professionals and business managers, but also to the general public as well." -Yoshinao Nakada Technical Manager, Bell Laboratories, Lucent Technologies.
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Written as a practical introduction to natural magic, this workbook serves as a practical reference for the practicing magician. It contains over 100 useful spells from a wide variety of magical traditions from all over the world. The clear, complete instructions detail how to make and work with water spells, baths, sprinkles, incense, oils, and herbs. Also included are spoken spells, and written spells passed down to and developed by the author.
Finalist for the 2022 Cheiron Book Prize An Organ of Murder explores the origins of both popular and elite theories of criminality in the nineteenth-century United States, focusing in particular on the influence of phrenology. In the United States, phrenology shaped the production of medico-legal knowledge around crime, the treatment of the criminal within prisons and in public discourse, and sociocultural expectations about the causes of crime. The criminal was phrenology’s ideal research and demonstration subject, and the courtroom and the prison were essential spaces for the staging of scientific expertise. In particular, phrenology constructed ways of looking as well as a language for identifying, understanding, and analyzing criminals and their actions. This work traces the long-lasting influence of phrenological visual culture and language in American culture, law, and medicine, as well as the practical uses of phrenology in courts, prisons, and daily life.
