Market-Driven Management
Market-Driven Management

Author: Jean-Jacques Lambin

Publisher: Bloomsbury Publishing

Published: 2012-07-19

Total Pages: 624

ISBN-13: 0230363121

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Management Information Systems: The Technology Challenge
Management Information Systems: The Technology Challenge

Author: Nigel F. Piercy

Publisher: Routledge

Published: 2018-04-09

Total Pages: 262

ISBN-13: 1351131850

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This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industrial relations and finally on marketing and external relationships.

Management Information System
Management Information System

Author: Singh & Bhattacharya

Publisher: Discovery Publishing House

Published: 1995

Total Pages: 280

ISBN-13: 9788171410941

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The main focus of the present collection of papers, comments, articles and extracts is on the prime requisitcs of effective management information system for the modern growthoriented and result-oriented corporate organisation. Such a system will enhance the scope and quality of the organisation s information collection and use. A large component of management literature is devoted to the analysis of system that are more technical-oriented than human-oriented, in terms of cost-saving and as merely support services. It needs to be recognised that the true management information system is one which focuses on effective support for managerial design-making. The material contained in this volume represents concepts, ideas, experiences and applications which together cover the dynamics of the modern management information system both as it is and as it should or needs to be. In their totality the papers extend beyond mere communications to deployment and application of collected information for optimal use in the interests of the corporate organisation. As such, the papers will be useful for not only students and scholars of the various aspects of information management but also for practising managers, consultants and middle and senior level executives of the modern corporate enterprises.

Information System Concepts
Information System Concepts

Author: Eckhard D. Falkenberg

Publisher: Springer

Published: 2016-02-02

Total Pages: 327

ISBN-13: 0387348700

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This is a compilation of papers presented at the Information System Concepts conference in Marburg, Germany. The special focus is consolidation and harmonisation of the numerous and widely diverging views in the field of information systems. This issue has become a hot topic, as many leading information system researchers and practitioners come to realise the importance of better communication among the members of the information systems community, and of a better scientific foundation of this rapidly evolving field.

Human Resource Information Systems
Human Resource Information Systems

Author: Richard D. Johnson

Publisher: SAGE Publications

Published: 2020-09-10

Total Pages: 534

ISBN-13: 1544396767

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Human Resource Information Systems: Basics, Applications, and Future Directions is a one-of-a-kind book that provides a thorough introduction to the field of Human Resource Information Systems (HRIS) and shows how organizations today can leverage HRIS to make better people decisions and manage talent more effectively. Unlike other texts that overwhelm students with technical information and jargon, this revised Fifth Edition offers a balanced approach in dealing with HR issues and IT/IS issues by drawing from experts in both areas. It includes the latest research and developments in the areas of HRIS justification strategies, HR technology, big data, and artificial intelligence. Numerous examples, best practices, discussion questions, and case studies, make this book the most student-friendly and current text on the market. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Entrepreneurial Marketing
Entrepreneurial Marketing

Author: Bjö Bjerke

Publisher: Edward Elgar Publishing

Published: 2004-01-01

Total Pages: 288

ISBN-13: 1843766957

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Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.