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Author: Mitchell Levy
Publisher: Happy About
Published: 2012-12
Total Pages: 144
ISBN-13: 1607731029
DOWNLOAD EBOOKForty experts discuss how they have written books for their professional success, thereby increasing their credibility and enhancing their reputations.
Author: Chris Muccio
Publisher: Happy About
Published: 2013-08
Total Pages: 126
ISBN-13: 1607731002
DOWNLOAD EBOOK"Learning to generate results using LinkedIn for Leads"--Cover.
Author: Jennifer L. Jacobson
Publisher: Happy About
Published: 2009
Total Pages: 122
ISBN-13: 1607730146
DOWNLOAD EBOOK'42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "what do I do with social media?" Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media presence. From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue. This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
Author: Susan Stamm
Publisher: Happy About
Published: 2009-06
Total Pages: 123
ISBN-13: 0979942888
DOWNLOAD EBOOK42 Rules of Employee Engagement (2nd Edition)" takes a practical, straightforward and fun look at what it takes to build community, commitment and a culture of engagement in the business world today. This leadership book highlights common behaviors that lead to "disengagement" in teams and offers useful, no-nonsense ideas for doing things differently. This book responds to those day-to-day situations that seem to drive employees away from offering you their best. These ideas are not difficult to understand, but for some reason they are not common practice among many leaders. Each rule challenges you to take action immediately. Use these actions to transform your team. Meet with your team weekly over the next 42 weeks and discuss the implication of each rule for your workplace. Hold each other accountable to actions and goals that come from these discussions. Author Susan Stamm will inspire and challenge you to create a unique workspace with your team that attracts and inspires high performance, commitment and authentic work relationships. This book is loaded with practical advice and actions you can take away to begin building an engaged team.
Author: Jim Joseph
Publisher: Happy About
Published: 2011-11-17
Total Pages: 199
ISBN-13: 1600052096
DOWNLOAD EBOOKAs every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Author: Doug Lemov
Publisher: John Wiley & Sons
Published: 2012-09-19
Total Pages: 295
ISBN-13: 111821658X
DOWNLOAD EBOOKRules for developing talent with disciplined, deliberate, intelligent practice We live in a competition loving culture. We love the performance, the big win, the ticking seconds of the clock as the game comes down to the wire. We watch games and cheer, sometimes to the point of obsession, but if we really wanted to see greatness—wanted to cheer for it, see it happen, understand what made it happen—we'd spend our time watching, obsessing on, and maybe even cheering the practices instead. This book puts practice on the front burner of all who seek to instill talent and achievement in others as well as in themselves. This is a journey to understand that practice, not games, makes champions. In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it’s not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors. The clear set of rules presented in Practice Perfect will make us better in virtually every performance of life. The “how-to” rules of practice cover such topics as rethinking practice, modeling excellent practice, using feedback, creating a culture of practice, making new skills stick, and hiring for practice. Discover new ways to think about practice. Learn how to design successful practice. Apply practice across a wide range of realms, both personal and professional The authors include specific activities to jump-start practice Doug Lemov is the best-selling author of Teach Like a Champion A hands-on resource to practice, the rules within will help to create positive outliers and world-changing reservoirs of talent.
Author: Mike Silverman
Publisher: Happy About
Published: 2011
Total Pages: 370
ISBN-13: 160773060X
DOWNLOAD EBOOKSilverman condenses his expertise and experience into a volume of immense practical worth to the engineering and engineering management communities including designers, manufacturing engineers, and reliability/quality engineers. He discusses how reliability fits, or should fit, within the product design cycle and provides a high-level overview of reliability techniques available.
Author: Janet Meiners Thaeler
Publisher: Happy About
Published: 2009
Total Pages: 158
ISBN-13: 1600051545
DOWNLOAD EBOOKThaeler describes how to identify trends and find local angles that will capture both journalist attention and deliver online visibility through public relations and online publicity.
Author: Kiruba Shankar
Publisher: Happy About
Published: 2011-11-10
Total Pages: 126
ISBN-13: 1616990074
DOWNLOAD EBOOKThe idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better. "Kiruba Shankar" and "Mitchell Levy" are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you "#CROWDSOURCING tweet Book01," in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd. Kiruba and Mitchell can convince the most vociferous skeptic. Here's a sample: "Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles." Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: "I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing." And lest you start thinking of crowdsourcing as a silver bullet, here's a reality check: "Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead." "#CROWDSOURCING tweet Book01" is "the" book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd. "#CROWDSOURCING tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
Author: Angela Connor
Publisher: Happy About
Published: 2009
Total Pages: 102
ISBN-13: 160005143X
DOWNLOAD EBOOKConnor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.
