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Author: Lee Wilson
Publisher: Emerald Group Publishing
Published: 2019-10-18
Total Pages: 151
ISBN-13: 1838670807
DOWNLOAD EBOOKEvery high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.
Author: Susan K. Jones
Publisher: Maximum Press
Published: 2009
Total Pages: 366
ISBN-13: 1931644691
DOWNLOAD EBOOKUpdated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.
Author: Androniki Kavoura
Publisher: Springer Nature
Published:
Total Pages: 999
ISBN-13: 3031510380
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Publisher: Bookboon
Published:
Total Pages: 55
ISBN-13: 8776818152
DOWNLOAD EBOOKAuthor: Jeffery W. Lantz
Publisher: Esquire Interactive
Published: 2009-10
Total Pages: 280
ISBN-13: 1449540546
DOWNLOAD EBOOKHow can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Author: Michael R. Miller
Publisher: Pearson Education
Published: 2010-10-29
Total Pages: 835
ISBN-13: 0132116855
DOWNLOAD EBOOKEVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Author: Rebecca Lieb
Publisher: Que Publishing
Published: 2012
Total Pages: 239
ISBN-13: 0789748371
DOWNLOAD EBOOKIf you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author: Jay Levinson
Publisher: Entrepreneur Press
Published: 2008-08-01
Total Pages: 250
ISBN-13: 161308031X
DOWNLOAD EBOOKThe Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology
Author: john henderson
Publisher: A G Printing & Publishing
Published: 2021-06-10
Total Pages: 28
ISBN-13:
DOWNLOAD EBOOKEvery day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start. Sound familiar? If so, this guide is for you. Whether you’re new to online marketing or just looking to do it better, the advice in this guide can help you reach your business goals. You’ll learn: • How many new customers you can find online • 10 ways to use the Internet to grow your business • How to measure your results • How one small business gets 90% of its sales online • Key terms and what they mean We’ve also created a daily tip sheet filled with ideas to help you get started as well as marketing plans for four different types of businesses. Get started right away by filling out the worksheet to create an action plan. As with anything else, practice and persistence will lead to online marketing success. We hope this guide starts you on the path to becoming an online superstar. Sincerely,
Author: Zeke Camusio
Publisher: Zeke Camusio
Published: 2011-08-11
Total Pages: 215
ISBN-13: 1461050642
DOWNLOAD EBOOKThis book is different from all the other books you've read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about "the history of the Internet" and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you'll ever read.
