Strategic Social Media
Strategic Social Media

Author: L. Meghan Mahoney

Publisher: John Wiley & Sons

Published: 2024-02-27

Total Pages: 390

ISBN-13: 1119890381

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Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Entrepreneurial Ecosystems in Cities and Regions
Entrepreneurial Ecosystems in Cities and Regions

Author: Robert Huggins

Publisher: Oxford University Press

Published: 2024-03-14

Total Pages: 561

ISBN-13: 019269118X

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The concept of 'entrepreneurial ecosystems' has emerged as a means for theorizing and making policy-decisions concerning entrepreneurship and economic development within and across cities and regions. Entrepreneurial Ecosystems in Cities and Regions assembles original contributions from scholars across the world to provide an in-depth analysis of a concept that has the capability to capture a dynamic global economy with entrepreneurial innovation at the crux of its future development. It addresses wider issues concerning the evolution of new forms of industrial organisation. The book develops an agenda and understanding that aims to build upon the early explosion of interest within academic, policy, and practice circles by providing new and important insights that contribute to knowledge, direct future investigations, and to increase the effectiveness of research-based policy and practice. Entrepreneurial Ecosystems in Cities and Regions builds a framework for establishing a robust and sustainable concept that can help propel an understanding of how cities and regions around the world can use entrepreneurship and innovation as a catalyst for their future economic, social, and environmental development. The volume highlights the need to account for urban and regional contextual factors when determining the strength or otherwise of entrepreneurial ecosystems, and illustrates that these factors can lead to the development of entrepreneurial activity of quite a different nature across cities and regions.

Designing More-than-Human Smart Cities
Designing More-than-Human Smart Cities

Author: Sara Heitlinger

Publisher: Oxford University Press

Published: 2024-06-04

Total Pages: 353

ISBN-13: 0192884174

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Climate change, rapid urbanisation, pandemics, as well as innovations in technologies such as blockchain, AI and IoT are all impacting urban space. One response to such changes has been to make cities ecologically sustainable and 'smart'. The 'eco smart city' for instance uses networked sensing, cloud and mobile computing to optimise, control, and regulate urban processes and resources. From real-time bus information to autonomous electric vehicles, smart parking, and smart street lighting, such initiatives are often presented as a social and environmental good. Critics, however, increasingly argue that technologically driven, and efficiency-led approaches are too simplistic to deal with the complexities of urban life. Sustainability in the smart city is predominantly performed in limited ways that leave little room for participation and citizen agency despite government efforts to integrate innovative technologies in more equitable ways. More importantly, there is a growing awareness that a human-centred notion of cities, in which urban space is designed for, and inhabited by, humans only, is no longer tenable. Within the age of the Anthropocene - a term used to refer to a new geological era in which human activity is transforming Earth systems, accelerating climate change and causing mass extinctions - scholars and practitioners are working generatively by acknowledging the entanglements between human and non-human others (including plants, animals, insects, as well as soil, water, and sensors and their data) in urban life. In Designing More-than-Human Smart Cities, renowned researchers and practitioners from urban planning, architecture, environmental humanities, geography, design, arts, and computing critically explore smart cities beyond a human-centred approach. They respond to the complex interrelations between human and non-human others in urban space. Through theory, policy and practice (past and present), and thinking speculatively about how smart cities may evolve in the future, the book makes a timely contribution to lively, contemporary scientific and political debates on genuinely sustainable smart cities.

Vulture Capitalism
Vulture Capitalism

Author: Grace Blakeley

Publisher: Simon and Schuster

Published: 2024-03-12

Total Pages: 384

ISBN-13: 1982180854

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A Next Big Idea Book Club Must-Read for March 2024 In the vein of The Shock Doctrine and Evil Geniuses, this timely manifesto from an acclaimed journalist illustrates how corporate and political power brokers have used planned capitalism to advance their own interests at the expense of the rest of us—and how we can take back our economy for all. It’s easy to look at the state of the world around us and feel hopeless. We live in an era marked by war, climate crisis, political polarization, and acute inequality—and yet many of us feel powerless to do anything about these profound issues. We’ve been assured that unfettered capitalism is necessary to ensure our freedom and prosperity, even as we see its corrosive effects proliferating daily. Why, in our age of unchecked corporate power, are most of us living paycheck to paycheck? When the economy falters, why do governments bail out corporations and shareholders but leave everyday people in the dust? Now, economic and political journalist and progressive star on the rise Grace Blakeley exposes the corrupt system that is failing all around us, pulling back the curtain on the free market mythology we have been sold, and showing how, as corporate interests have taken hold, governments have historically been shifting away from competition and democracy and towards monopoly and oligarchy. Tracing over a century of neoliberal planning and backdoor bailouts, Blakeley takes us on a deeply reported tour of the corporate crimes, political maneuvering, and economic manipulation that elites have used to enshrine a global system of “vulture capitalism”—planned capitalist economies that benefit corporations and the uber-wealthy at the expense of the rest of us—at every level, from states to empires. Blakeley exposes the cracks already emerging within capitalism, lighting a path forward for how we can democratize our economy, not just our politics, to ensure true freedom for all.

The Tale of Technology
The Tale of Technology

Author: AMIR HUSSAIN

Publisher: Notion Press

Published: 2024-09-23

Total Pages: 516

ISBN-13:

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The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those considering a career or a business in the tech sector. Business Leaders: The book is recommended for leaders in key roles across various functions within technology companies, such as individuals overseeing Sales, Marketing, Engineering, Product Development, Services, Operations, and Finance. Entrepreneurs: The book is valuable for entrepreneurs actively involved in establishing and developing their technology-focused businesses. The details in every chapter address strategic, operational, and visionary aspects of entrepreneurship in the tech sector. Professionals: The book is beneficial for professionals contributing to different functions within an organization indicating a broad applicability of the scenarios quoted in the book, suggesting insights and knowledge applicable across diverse roles within a tech-centric enterprise. Startups: Those at the inception of their business journey within the technology industry are encouraged to consider this book an essential resource. The content is tailored to provide insights and guidance relevant to startup ventures' unique challenges and opportunities. A captivating collection of ten thought-provoking chapters on technology and the connected business. This meticulously researched and well-peer-reviewed guide offers an insightful journey through the intricate world of technology business in the 21st century. Explore everything from the origins of industrial revolutions to the complexities of today’s IT landscapes. Consider it your curated guide to understanding the powerful interplay between Information Technology and Business.

Dreamers and Unicorns
Dreamers and Unicorns

Author: Abhijit Bhaduri

Publisher: Penguin Random House India Private Limited

Published: 2023-01-09

Total Pages: 297

ISBN-13: 9354929397

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Which description fits your organisation? DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint. UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers. MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities. INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don't know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore. Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.

Great Estates
Great Estates

Author: Sarah Yates

Publisher: Routledge

Published: 2024-03-01

Total Pages: 410

ISBN-13: 1040085172

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The only book that brings together all London’s historic and contemporary Great Estates - documents a remarkable history, unique to England but with lessons for landowners and communities around the world. - Shows how they shape the way development takes place in England – providing essential lessons to all those wishing to understand city planning, whether practitioners or academics. - Provides a model example of corporate modernisation following the impact of leasehold reform. Much of the story of London's development can be traced through the historic ownership of large pieces of land which, through the ongoing ownership of freehold assets and their lease terms, have created a resilient cycle of change and renewal. Today this long-term attitude to investment, development and management has influenced the development of new large-scale and mixed-use areas of the capital, such as King's Cross, Canary Wharf, and the Olympic Park. This book provides a comprehensive picture on all of London’s historic and contemporary estates, and sets out what we can learn from them on the most successful principles of placemaking for the future. Part retrospective, part forward-looking, the book will provide lessons on place-shaping, management and stewardship, for global cities looking to learn from this unique London model.

Making #Charlottesville
Making #Charlottesville

Author: Aniko Bodroghkozy

Publisher: University of Virginia Press

Published: 2023-05-22

Total Pages: 322

ISBN-13: 0813949157

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The 2017 "Summer of Hate" in Charlottesville became a worldwide media event, putting at center stage the resurgence of emboldened and empowered white supremacy and "alt-right" extremism, as well as the antiracist movement opposing it. Aniko Bodroghkozy’s trenchant study examines this formative moment in recent U.S. history by juxtaposing it against two other epochal moments that put American racism and the struggle against it on worldwide display: the 1963 Birmingham and 1965 Selma campaigns of the civil rights movement. Making #Charlottesville investigates the historical "rhymes" in the mass media’s treatment of these events, separated by half a century, along with the ways that activists on both sides made use of the new media environment of their day to organize and amplify their respective messages. Bodroghkozy teases out the connections, similarities, and resonances among these events—from the ways all three places were consciously chosen as stage sets for media campaigns, to the similarly iconic and heavily circulated images they produced, to the sustained cultural purchase they continue to hold in the United States and around the world.

Theatre Buildings
Theatre Buildings

Author: Association of British Theatre Technicians (ABTT)

Publisher: Taylor & Francis

Published: 2024-02-20

Total Pages: 939

ISBN-13: 1000964477

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In 2021, its Diamond Jubilee year, the Association of British Theatre Technicians (ABTT) undertook to revise Theatre Buildings: A Design Guide (Routledge, 2010). This new edition (Routledge, 2023) has substantially re-written text with fresh images and entirely new reference projects, providing essential guidance for all those engaged in the design of theatre buildings. Edited by Margaret Shewring (Emeritus Reader, University of Warwick, former Director of the Postgraduate Diploma and MA in Theatre Consultancy), this new publication is written by a team of international experts, architects, theatre consultants, acousticians, engineers and industry professionals led by Tim Foster (Foster Wilson Size) and Robin Townley (CEO of the ABTT). It provides an invaluable resource for those looking to build, remodel or conserve theatre buildings, taking into account the significant changes which have taken place in the last twelve years in all aspects of theatre design and technical practice. It locates those changes in the wider context of the need for sustainability in the theatre industry in response to the climate emergency, inclusivity, diversity of access, placemaking and concerns for health and wellbeing. This new edition provides guidance for anyone who seeks inspiration and encouragement to create or improve a place of entertainment or who seeks to understand what might be required to accommodate an audience for the presentation of live performance and the successful use, operation and organisation of such a venue. Its generous format and the thirty-two new reference projects, more than 260 high-resolution colour images and 175 diagrams and specially commissioned plans make it accessible and informative both to the general reader and the professional specialist.