Social Media Marketing for Digital Photographers

Social Media Marketing for Digital Photographers

Author: Lawrence Chan

Publisher: John Wiley & Sons

Published: 2011-12-20

Total Pages: 275

ISBN-13: 1118214366

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Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you. Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sites Shows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?" Provides invaluable testimonials from top photographers discussing their social media business success stories Guides you through inspiring brand evangelists through social media Teaches important survival tips for your social media program In addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.


Vivian Maier

Vivian Maier

Author: John Maloof

Publisher: powerHouse Books

Published: 2012-10-30

Total Pages: 140

ISBN-13: 1576876330

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Please note that all blank pages in the book were chosen as part of the design by the publisher. A good street photographer must be possessed of many talents: an eye for detail, light, and composition; impeccable timing; a populist or humanitarian outlook; and a tireless ability to constantly shoot, shoot, shoot, shoot and never miss a moment. It is hard enough to find these qualities in trained photographers with the benefit of schooling and mentors and a community of fellow artists and aficionados supporting and rewarding their efforts. It is incredibly rare to find it in someone with no formal training and no network of peers. Yet Vivian Maier is all of these things, a professional nanny, who from the 1950s until the 1990s took over 100,000 photographs worldwide—from France to New York City to Chicago and dozens of other countries—and yet showed the results to no one. The photos are amazing both for the breadth of the work and for the high quality of the humorous, moving, beautiful, and raw images of all facets of city life in America’s post-war golden age. It wasn’t until local historian John Maloof purchased a box of Maier’s negatives from a Chicago auction house and began collecting and championing her marvelous work just a few years ago that any of it saw the light of day. Presented here for the first time in print, Vivian Maier: Street Photographer collects the best of her incredible, unseen body of work.


Publish Your Photography Book

Publish Your Photography Book

Author: Darius D. Himes

Publisher: Princeton Architectural Press

Published: 2014-03-04

Total Pages: 0

ISBN-13: 9781616892265

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The book New Orleans native Anne Rice called "a landmark oOur indispensable guide to publishing your own photography book just got better. In this revised and updated edition of Publish Your Photography Book, industry insiders Darius D. Himes and Mary Virginia Swanson take budding authors through the publishing process—from concept through production, marketing, and sales—pointing out the many avenues to pursue and pitfalls to avoid. It's packed with information, including interviews and contributions from artists, publishers, designers, packagers, editors, and other industry experts who openly share their publishing experiences. This revised edition features updated case studies and resources sections as well as expanded information on digital publishing platforms, with advice on how to make and market your eBook.


The Fast Track Photographer Business Plan

The Fast Track Photographer Business Plan

Author: Dane Sanders

Publisher: Amphoto Books

Published: 2010-12-14

Total Pages: 258

ISBN-13: 081743576X

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NEW RULES FOR A NEW BUSINESS WORLD Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book: How to turn the very technologies that are "killing" professional photography—such as the Internet—into your tools of success -How to lead your business, not let your business lead you -How systematizing, scaling, and outsourcing are critical concepts even for a one-person business -How to radically rethink marketing, sales, and customer service for the 21st century -How to hone a creative vision that works—the most powerful step you can take as a businessperson The Fast Track Photographer Business Plan is not about building a "traditional" business plan that looks good on paper and impresses investors. It's about creating a vibrant, living business plan that will help you thrive in today's digital "Wild West," where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It's a groundbreaking look at running a creative business. Whether you're an amateur looking to go pro or a professional whose business has stalled, Dane's practical, on-the-ground advice will launch you on the fast track to business success. Includes free access to Dane's online "stress test" to diagnose your business's strengths—as well as where it needs help!


National Geographic Complete Photography

National Geographic Complete Photography

Author: National Geographic

Publisher: National Geographic Books

Published: 2011

Total Pages: 412

ISBN-13: 142620776X

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Discusses the digital photography process, including how to use a digital camera, lighting, the use of space, framing, when to use a flash, background and foreground, and lenses, and provides suggestions for capturing specific subjects, including kids, wildlife, sports, and landscapes.


Behind the Shutter

Behind the Shutter

Author: Salvatore Cincotta

Publisher:

Published: 2012

Total Pages: 160

ISBN-13: 9781608955657

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Written primarily for wedding photographers, this manual starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Photographers are visionaries by nature, and this book shows them how to look to the future and use what they see to keep their studio on track and in touch with current and future customers. Advances in technology--


The Passionate Photographer

The Passionate Photographer

Author: Steve Simon

Publisher: New Riders

Published: 2011-07-20

Total Pages: 631

ISBN-13: 0132118378

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If you’ve got a love and passion for photography, and a feel for your camera gear and settings, yet your images still fall short–The Passionate Photographer will help you close that disappointing and frustrating gap between the images you thought you took and the images you actually got. This book will help you determine what you want to say with your photography, then translate those thoughts and feelings into strong images. It is both a source of inspiration and a practical guide, as photographer Steve Simon distills 30 years of photographic obsession into the ten crucial steps every photographer needs to take in order to become great at their passion. Simon’s practical tips and advice are immediately actionable–designed to accelerate your progress toward becoming the photographer you know you can be. Core concepts include: - The power of working on personal projects to fuel your passion and vision - Shooting a large and targeted volume of work, which leads to a technical competence that lets your creativity soar - Learning to focus your concentration as you shoot, and move outside your comfort zone, past your fears toward the next great image - Strategies for approaching strangers to create successful portraits - How to edit your own work and seek second opinions to identify strengths and weaknesses, offering opportunities for growth and improvement with a goal of sharing your work with the world - The critical need to follow, see, and capture the light around you Along the way, Simon offers inspiration with “Lessons Learned” culled from his own extensive experience and archive of photojournalism and personal projects, as well as images and stories from acclaimed photographers. If you’re ready to be inspired and challenge yourself to take your photography to the next level, The Passionate Photographer provides ideas and creative solutions to transform that passion into images that convey your unique personal vision.


Photographer's Market 2018

Photographer's Market 2018

Author: Noel Rivera

Publisher: Penguin

Published: 2017-09-12

Total Pages: 1175

ISBN-13: 1440352593

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Discover Powerful Secrets of Successful Photographers Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working professional photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, photo contests, and more. In addition to the more than 1,500 individually verified contacts, 2018 Photographer's Market includes: • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need, and how to submit both digital and film images • Markets for fine art photographers, including hundreds of galleries and art fairs, magazine and book publishers, contests, and more • Informative articles on business topics, such as maintaining records, customers service, trends in photography, gallery partnerships, and what makes a photo marketable • Inspiring and informative interviews with successful professionals, including wedding, concept, fashion and magazine photographers


2017 Photographer's Market

2017 Photographer's Market

Author: Noel Rivera

Publisher: Penguin

Published: 2016-09-12

Total Pages: 1414

ISBN-13: 1440347522

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The successful photographer's secret! Thousands of successful photographers have trusted Photographer's Market as a resource for growing their businesses. This edition contains the most comprehensive and up-to-date market contacts for working photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, contests, and more. In addition to the more than 1,500 individually verified contacts, 2017 Photographer's Market includes: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can search industry contacts, track your submissions, get the latest photography news, and much more (NOTE: the free subscription only comes with the print version) • Up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need, and how to submit both digital and film images • Markets for fine art photographers, including hundreds of galleries and art fairs • Informative articles on business topics, such as submitting to galleries, creating a business plan, networking with other photographers, improving your portfolio, and more • Inspiring and informative interviews with successful professionals, including wedding, magazine, and commercial photographers


Photographer's Survival Manual

Photographer's Survival Manual

Author: Ed Greenberg

Publisher: Lark Books (NC)

Published: 2010

Total Pages: 0

ISBN-13: 9781600594205

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Provides photographers and visual artists with the most authoritative legal advice available on everything from contracts, subcontracts, releases, and permissions to the copyright laws and all the steps artists should take to register and protect their work.