Author: Timothy R. V. Foster

Publisher: Kogan Page Publishers

Published: 2002

Total Pages: 180

ISBN-13: 9780749438012

Praise and Reviews Essential guidance on communicating clearly, tightly and with style. `...Timothy Foster provides unparalleled guidance on the whole subject..` THE FORUM FOR ASSOCIATES OF THE INSTITUTE FOR INDEPENDENT BUSINESS, August 2002 IMPROVE YOUR TECHNIQUE EXPRESS YOURSELF POWERFULLY WRITE WITH STYLE MAKE A GREAT IMPRESSION Many of the people you want to reach today will do almost anything to avoid the act of reading. They look. They scan. They skip lengthy text. They allow distractions to destroy what little concentration they have. They give up before absorbing your message correctly. Combine this fact with the prevailing trend to outsourcing and self-employment, which often means those who never thought of themselves as writers must now take on that task, and you have a difficult situation. The need for excellence in written communication has never been greater, especially in today's corporations, organisations and one-man bands. Better Business Writing provides essential guidance on communicating clearly, tightly and with style. Expert author Timothy R V Foster takes you through the whole subject with helpful advice and practical checklists. He covers all the important issues, including: clarifying the audience to be reached; choosing a structure to fit the task; understanding different text styles and when to use them; creating advertisements and direct mail to get results; composing articles, speeches and scripts to inform and enthuse; making business proposals and presentations to win; producing books, manuals and brochures that work; developing effective Web sites, multimedia and e-mails.