Mastering Niche Marketing
Mastering Niche Marketing

Author: Eric Van Van Der Hope

Publisher:

Published: 2008

Total Pages: 308

ISBN-13: 9780977968428

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The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Free Marketing
Free Marketing

Author: Jim Cockrum

Publisher: John Wiley & Sons

Published: 2011-08-31

Total Pages: 358

ISBN-13: 1118120043

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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Handbook of Niche Marketing
Handbook of Niche Marketing

Author: Tevfik Dalgic

Publisher: Psychology Press

Published: 2006

Total Pages: 288

ISBN-13: 9780789023308

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Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Handbook of Niche Marketing
Handbook of Niche Marketing

Author: Art Weinstein

Publisher: Routledge

Published: 2013-04-03

Total Pages: 279

ISBN-13: 1136419888

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Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

101 Things To Do with Spare Moments on the Ward
101 Things To Do with Spare Moments on the Ward

Author: Dason Evans

Publisher: John Wiley & Sons

Published: 2012-01-19

Total Pages: 183

ISBN-13: 1118306503

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Here are 101* of the best ideas to make the most effective use of your time on the ward. Over 250 contributors, including students, doctors, nurses, pharmacists, and therapists from 18 countries, help make you the finest doctor you can be! Pocket-sized for 'dipping into' during a spare moment or a couple of hours on the ward, this short guide is ideal for medical students on rotation or junior doctors who wish to boost learning and motivation. *There are actually 100 ideas. Now it's your turn to develop tip 101! Submit your ideas to www.101things.org

Key Concepts in Marketing
Key Concepts in Marketing

Author: Jim Blythe

Publisher: SAGE

Published: 2009-02-16

Total Pages: 233

ISBN-13: 0857029541

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`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Affiliate Marketing For Dummies
Affiliate Marketing For Dummies

Author: Ted Sudol

Publisher: John Wiley & Sons

Published: 2019-12-12

Total Pages: 355

ISBN-13: 1119628245

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Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.

Strategic Planning
Strategic Planning

Author: Peter J. Rea

Publisher: John Wiley & Sons

Published: 1997-10-15

Total Pages: 340

ISBN-13: 9780471291978

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Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto: * Establish a clear direction for the future * Make decisions across levels and functions * Improve organizational performance * Build teamwork and expertise * Aid executives in thinking and behaving strategically * And more!

The Nonprofit Marketing Guide
The Nonprofit Marketing Guide

Author: Kivi Leroux Miller

Publisher: John Wiley & Sons

Published: 2010-05-13

Total Pages: 285

ISBN-13: 0470619856

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.