The 100 Greatest Advertisements 1852-1958
The 100 Greatest Advertisements 1852-1958

Author: Julian Watkins

Publisher: Courier Corporation

Published: 2012-11-09

Total Pages: 266

ISBN-13: 0486144089

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The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Diploma in Advertising - City of London College of Economics - 9 months - 100% online / self-paced
Diploma in Advertising - City of London College of Economics - 9 months - 100% online / self-paced

Author: City of London College of Economics

Publisher: City of London College of Economics

Published:

Total Pages: 1068

ISBN-13:

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Overview In this diploma courser you will learn a lot about Advertising. You’ll even be able to open your own advertising agency. Content - Advertising: Mastering the Art of Promotion - Online Advertising: Maximizing the Enormous Reach of the Internet - Using Print Ads: Small Spaces with Big Audiences - Investing in Internet Advertising - Getting Your Ads on Television - Ten Secrets of Writing Memorable Advertising - And much more Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

The Advertising Handbook
The Advertising Handbook

Author: Helen Powell

Publisher: Routledge

Published: 2013-09-13

Total Pages: 260

ISBN-13: 1134718926

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This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Popular Mechanics
Popular Mechanics

Author:

Publisher:

Published: 1929-08

Total Pages: 304

ISBN-13:

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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud
Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

Author: Jack Ewing

Publisher: W. W. Norton & Company

Published: 2017-05-23

Total Pages: 293

ISBN-13: 0393254526

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“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book Review Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install “defeat devices” in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.