Solo a los bebés les gusta que les cambien

Solo a los bebés les gusta que les cambien

Author: José Manuel Gil

Publisher: Editorial Almuzara

Published: 2012

Total Pages: 434

ISBN-13: 8483568365

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En un entorno en el que lo único constante es el permanente cambio, las organizaciones se enfrentan a la necesidad de afrontar procesos de transformación que les permitan sobrevivir, especialmente en una situación de profunda crisis económica. Frente a las teorías que se centran en la modificación de estrategias, en la implantación de sistemas de base tecnológica, en la transformación organizativa, en nuevos sistemas de calidad, control o producción, este libro defiende que no se producirá el cambio en una organización si no se logra que las personas que la componen varíen su conducta cotidiana. José Manuel Gil proporciona ideas, métodos y herramientas para abordar la complejidad del cambio implantándolo con éxito en organizaciones empresariales, públicas y sociales, a partir de un detallado análisis de la taxonomía del cambio, realizado tras una investigación en la que han participado 83 empresas de diferentes tamaños y sectores.


Capital Intelectual

Capital Intelectual

Author: Mariano L. Bernardez

Publisher: AuthorHouse

Published: 2008

Total Pages: 655

ISBN-13: 1434398331

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El término "capital intelectual" se confunde con frecuencia - e incluso indistintamente- con "propiedad intelectual", "tecnología" o "ideas". "innovación" de carácter científico. Además de las ideas e invenciones de naturaleza tecnológica o científica, el capital intelectual incluye un enorme acervo de ideas y componentes socioculturales, expresadas en las marcas comerciales, las experiencias del cliente, los modelos de negocio y organización e inclusive las cadenas de valor y ecosistemas que las producen. Este libro ha sido diseñado como un manual comprensivo y de aplicación práctica para empresarios y gerentes de diversas áreas funcionales que deseen detectar, desarrollar y aplicar el capital intelectual de sus organizaciones y ecosistemas de negocios en tanto en su dimensión tecnológica como comercial. Los conceptos, modelos y herramientas de este libro -ejemplificados con los casos de empresas líderes y modelo de diferentes giros de actividad- permiten al lector detectar y valuar el capital intelectual tecnológico y comercial, tácito y explicito, planificar el desarrollo de las diez formas de propiedad intelectual y organizar su comercialización mediante la creación y desarrollo de marcas.


Advances in Tourism, Technology and Smart Systems

Advances in Tourism, Technology and Smart Systems

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2019-11-25

Total Pages: 701

ISBN-13: 9811520240

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This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.


Author:

Publisher: Editorial Cumio

Published:

Total Pages: 98

ISBN-13:

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The Human Change Management Body of Knowledge (HCMBOK®)

The Human Change Management Body of Knowledge (HCMBOK®)

Author: Vicente Goncalves

Publisher: CRC Press

Published: 2018-01-31

Total Pages: 200

ISBN-13: 1351032801

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"I am happy to recommend this work. I believe in the principles presented in it and identify with its context. Due to the lack of knowledge on the subject in the market, it is a topic that must be made known. The book should be in the library of all project and change managers."— Paul Dinsmore, PMI Fellow "Every manager should integrate HCMBOK® practices into their project management methodology in order to fully develop their work. This book addresses a simple and practical way that the critical component in organizational change management can be applied to projects of all kinds: the human factor."— Bruno Machado, Director, Project Management Office, Grupo Anima Educação "We live in a time of change, speed, and an avalanche of information. It is still very difficult for most companies to change their organizational culture efficiently. This book makes us reflect upon the crucial element in any change, and which most managers do not place in the foreground—the people." — Joyce Meyer, CEO, iDigo "In today's constantly changing world, the Project Manager must have sensitivity to how people react to change. Knowing a method that provides a structured way to take care of the human aspect is a key factor in the success of any project! HCMBOK® offers a simple and practical approach to managing change, which can be easily incorporated into the project management routine, providing amazing results."— Pedro Augusto Cardoso da Silva, Engineering Director, METRÔRIO This reference starts by presenting the concept of change management, its players, strategies, and applicable models. In the second part, the book covers the set of good practices, methodology, and tools known as the HCMBOK®— Human Change Management Body of Knowledge. The third part introduces the concept of the Change Management Office (CMO) and its relation to the strategic planning of an organization. The book concludes with the competencies essential for a change manager, an approach to agile methodologies, and a model for managing cultural change.


Working Knowledge

Working Knowledge

Author: Thomas H. Davenport

Publisher: Harvard Business Press

Published: 2000-04-26

Total Pages: 216

ISBN-13: 1422160688

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This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.