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Author: James Hillman
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9788857202099
DOWNLOAD EBOOKThis volume presents the 100 year history of a leading multinational in mens luxury clothing and one of the oldest business families in Italy, Ermenegildo Zegna.
Author: Shaoming Zou
Publisher: Emerald Group Publishing
Published: 2011-01-27
Total Pages: 322
ISBN-13: 0857244485
DOWNLOAD EBOOKFeatures the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Author: Byoungho Jin
Publisher: Springer
Published: 2016-06-28
Total Pages: 160
ISBN-13: 1137523379
DOWNLOAD EBOOKThe first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Author: Plunkett Research, Ltd
Publisher: Plunkett Research, Ltd.
Published: 2008-04
Total Pages: 508
ISBN-13: 1593921101
DOWNLOAD EBOOKCovers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2008-12
Total Pages: 676
ISBN-13: 159392139X
DOWNLOAD EBOOKA market research guide to the retail industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes one page profiles of retail industry firms, companies and organizations. It also includes addresses and phone numbers.
Author:
Publisher:
Published: 2007-06
Total Pages: 220
ISBN-13:
DOWNLOAD EBOOKMen's Health magazine contains daily tips and articles on fitness, nutrition, relationships, sex, career and lifestyle.
Author: Joachim Schwass
Publisher: Springer
Published: 2016-08-18
Total Pages: 294
ISBN-13: 1137586001
DOWNLOAD EBOOKWise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
Author: Fairchild & Gallagher
Publisher: Where to Wear International Ltd
Published: 2005-10
Total Pages: 424
ISBN-13: 9780976687795
DOWNLOAD EBOOKFor the hottest tips on where to shop ask the experts...Where to Wear. World renowned as the insider bibles for shopping, Where to Wear are the most detailed and authoritative directory of clothing and accessory stores for men, women and children. Written by teams of fashion journalists living in each city, Where to Wear gives expert reviews on everything from globally famous names to hidden treasure-houses. Where to Wear tells you where to find it all; from out the way boutiques with that perfect cocktail dress to the best spots for menswear and those weekend staples. Where to Wear shows tourists and reluctant shoppers where to begin and shopaholics and urbanites where to go next. Where to Wear are the guides to the world's fashion capitals.
Author: Miguel Angelo Hemzo
Publisher: Springer Nature
Published: 2023-04-26
Total Pages: 219
ISBN-13: 3030860736
DOWNLOAD EBOOKThis textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.
Author: Marc-Christian Riebe
Publisher: The Location Group
Published: 2012-02-01
Total Pages: 500
ISBN-13: 3033033687
DOWNLOAD EBOOKThe first Worldwide Retail Market Study carried out by the Location Group examined the 65 most noteworthy international fashion capitals, together with Switzerland, Germany and Austria on 500 pages. As part of this study, 850 retailers, 600 High Streets and 450 shopping centres were put under the microscope. 53 newcomers to Zurich's Bahnhofstrasse were described in the 10-year report.
