Business Made Simple

Business Made Simple

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2021-01-19

Total Pages: 240

ISBN-13: 1400203821

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Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.


YouTube Marketing Made Simple For Business Owners

YouTube Marketing Made Simple For Business Owners

Author: Renee Gade

Publisher: Estalontech

Published: 2020-04-17

Total Pages: 99

ISBN-13: 8835810426

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YouTube Marketing Made Simple For Business Owners We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money. Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that. This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy! Let’s check out some fascinating facts that will get you glued to it- • 90% of shoppers have discovered a brand or product through YouTube • YouTube has over 1.9 billion monthly active logged-in users • YouTube mobile ads are 84% more likely to hold attention than TV ads • Over 50,000 years of product review videos have been watched on mobile devices over the past two years • In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020. YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms There's no hype here… only cold hard facts. Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively. So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….


Small Business Marketing For Dummies

Small Business Marketing For Dummies

Author: Barbara Findlay Schenck

Publisher: John Wiley & Sons

Published: 2011-03-04

Total Pages: 386

ISBN-13: 1118054458

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Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.


Video Marketing Made Simple For Business Owners

Video Marketing Made Simple For Business Owners

Author: Raymond Wayne

Publisher: Estalontech

Published: 2020-09-18

Total Pages: 224

ISBN-13: 883589672X

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Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.


Profit First

Profit First

Author: Mike Michalowicz

Publisher: Penguin

Published: 2017-02-21

Total Pages: 225

ISBN-13: 073521414X

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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.


Building a StoryBrand

Building a StoryBrand

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2017-10-10

Total Pages: 241

ISBN-13: 0718033337

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.


Just Listen

Just Listen

Author: Mark Goulston

Publisher: AMACOM

Published: 2015-03-04

Total Pages: 272

ISBN-13: 081443648X

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Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.


How to Grow Your Small Business

How to Grow Your Small Business

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2023-03-14

Total Pages: 273

ISBN-13: 1400228050

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The Wall Street Journal Bestseller For so many entrepreneurs, running a small business ended up looking different than they imagined. They’re stressed, discouraged, and not confident in their plan for growth. In How to Grow Your Small Business, Donald Miller gives entrepreneurs a 6-step plan to grow their businesses so they produce dependable, predictable results. Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them- your Flight Plan. When you have a completed Flight Plan in hand, you can stop drowning in the details and spend more time doing the things you truly love- in your business and your life. In How to Grow Your Small Business, you’ll learn how to: Cast a vision for your company that includes three economic priorities Clarify your marketing message Install a sales framework that makes your customers the hero Optimize your product offering Run a management and productivity playbook that aligns your entire team. Use 5 checking accounts to manage your cash flow If you’re ready to experience freedom, flexibility, and growth for your business, How to Grow Your Small Business is the book you’ve been waiting for.


Hero on a Mission

Hero on a Mission

Author: Donald Miller

Publisher: HarperCollins Leadership

Published: 2022-01-11

Total Pages: 225

ISBN-13: 1400228026

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New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.


Visual Marketing

Visual Marketing

Author: David Langton

Publisher: John Wiley & Sons

Published: 2011-09-02

Total Pages: 474

ISBN-13: 111814368X

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Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.