Your Copy Sucks - You Don't!
Author: Carline Anglade-Cole
Publisher:
Published: 2021-12-06
Total Pages:
ISBN-13: 9781735256948
DOWNLOAD EBOOKRead and Download eBook Full
Author: Carline Anglade-Cole
Publisher:
Published: 2021-12-06
Total Pages:
ISBN-13: 9781735256948
DOWNLOAD EBOOKAuthor: Connell Barrett
Publisher: Simon and Schuster
Published: 2022-06-28
Total Pages: 256
ISBN-13: 1982159146
DOWNLOAD EBOOKFrom an "international dating coach comes [a] ... dating guide for men looking to gain confidence and find lasting love in the #MeToo era"--
Author: Carline Anglade-Cole
Publisher:
Published: 2020-08
Total Pages:
ISBN-13: 9781735256917
DOWNLOAD EBOOKAuthor: Karen Kelsky
Publisher: Crown
Published: 2015-08-04
Total Pages: 450
ISBN-13: 0553419420
DOWNLOAD EBOOKThe definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Author: Luke Sullivan
Publisher: John Wiley & Sons
Published: 2016-01-19
Total Pages: 400
ISBN-13: 1119164036
DOWNLOAD EBOOKThe classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: Larry Mersereau
Publisher: PromoPower Publishing
Published: 2004-06
Total Pages: 108
ISBN-13: 9780974228617
DOWNLOAD EBOOKSmall businesses and professionals can profit from direct mail...on a shoestring budget. Direct mail is not the exclusive domain of big hitters like Publishers Clearinghouse and Victoria's Secret. Small businesses can tap into the same gold mine without spending thousands of dollars on copy writers, designers, printers and postage. You can place a powerful marketing message directly into the hands of highly qualified prospects for as little as 50 per contact. Larry Mersereau's newest book; Post Card POWER, shows you how to assemble a qualified mailing list, design and write post cards that will hit them between the eyes with your message, and demand response. Mersereau is the author of the small business classic; Shoestring Marketing, and the more recent; How to Create your own POWERFUL Ads and Promo Pieces.
Author: Sebastian Rusk
Publisher: Advantage Media Group
Published: 2014-03-26
Total Pages: 136
ISBN-13: 1599324717
DOWNLOAD EBOOKForeword By New York Times Best-Selling Author Jay Baer
Author: Gini Dietrich
Publisher: Que Publishing
Published: 2014-02-20
Total Pages: 165
ISBN-13: 013343219X
DOWNLOAD EBOOKUnleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you: Share your story more powerfully—without sex, extortion, or “truth-stretching” Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content that’s compelling to both humans and Google Systematically prepare yourself to engage more successfully online Clarify and close gaps between your message and your customer’s perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others’ successes (and failures) Develop more positive, productive agency (or client) relationships Converge paid, owned, earned, and shared media—and get more value from all of them spinsucks.com
Author: Joseph Sugarman
Publisher: John Wiley & Sons
Published: 2012-06-19
Total Pages: 374
ISBN-13: 111842879X
DOWNLOAD EBOOKGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.