Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


The Elixir of Hate

The Elixir of Hate

Author: George Allan England

Publisher:

Published: 2019-05-29

Total Pages: 168

ISBN-13: 9781099151668

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A twisted tale of hate and revenge set against the beautiful backdrop of a villa on the French Riviera. American physician Granville Dennison, feeling the cold grip of Death tightening with each passing day, abandons his medical practice and comfortable life in New York City to sail across the Atlantic in search of a life-saving miracle. Rumor has it that a brilliant scientist living in virtual seclusion may have discovered the secret of eternal youth. The story seems fantastic, but Dennison is prepared to risk anything and everything in his desperate attempt to evade the Grim Reaper! Long forgotten and unjustly overlooked, this stunning yarn is the masterwork of early science-fiction writer George Allan England, a towering figure in pulp-fiction history! England (1877-1936) was a prolific author who penned stories and articles for pulps and slicks alike during his lengthy career. A dedicated socialist, he often worked his political philosophy into his speculative fiction. England is best known for his "Darkness and Dawn" trilogy pitting survivors of a great cataclysm against savage sub-humans in a dystopian future. He was a mainstay of the such important early pulps as The Argosy and The All-Story.The "Forgotten Classics of Pulp Fiction" series brings back into print ten outstanding novels originally published in rough-paper magazines that flourished during the early decades of the 20th century.


Anagram Solver

Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.


Mother Goose in Prose

Mother Goose in Prose

Author: Lyman Frank Baum

Publisher:

Published: 1905

Total Pages: 298

ISBN-13:

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A collection of twenty-two nursery rhymes, including "Old King Cole" and "Little Bo-Peep," fashioned into full-length stories by the author of "The Wizard of Oz."


Antifascisms

Antifascisms

Author: David Ward

Publisher: Fairleigh Dickinson Univ Press

Published: 1996

Total Pages: 260

ISBN-13: 9780838636763

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This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.