Adirondack Rock

Adirondack Rock

Author: Jim Lawyer

Publisher: Adirondack Rock PressLlc

Published: 2008-01-01

Total Pages: 651

ISBN-13: 9780981470207

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A comprehensive guide to rock climbing and bouldering in the Adirondack Park in New York State. Included are 1,923 routes on 242 cliffs, and more than 350 boulder problems in 6 areas.


Fads and Fallacies in the Name of Science

Fads and Fallacies in the Name of Science

Author: Martin Gardner

Publisher: Courier Corporation

Published: 2012-05-04

Total Pages: 385

ISBN-13: 0486131629

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Fair, witty appraisal of cranks, quacks, and quackeries of science and pseudoscience: hollow earth, Velikovsky, orgone energy, Dianetics, flying saucers, Bridey Murphy, food and medical fads, and much more.


Data Mining for Intelligence, Fraud & Criminal Detection

Data Mining for Intelligence, Fraud & Criminal Detection

Author: Christopher Westphal

Publisher: CRC Press

Published: 2008-12-22

Total Pages: 450

ISBN-13: 1420067249

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In 2004, the Government Accountability Office provided a report detailing approximately 200 government-based data-mining projects. While there is comfort in knowing that there are many effective systems, that comfort isn‘t worth much unless we can determine that these systems are being effectively and responsibly employed.Written by one of the most


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


The Synonym Finder

The Synonym Finder

Author: J. I. Rodale

Publisher: Rodale Books

Published: 2016-04-22

Total Pages: 3402

ISBN-13: 162336759X

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Originally published in 1961 by the founder of Rodale Inc., The Synonym Finder continues to be a practical reference tool for every home and office. This thesaurus contains more than 1 million synonyms, arranged alphabetically, with separate subdivisions for the different parts of speech and meanings of the same word.


The Way to the West

The Way to the West

Author: Elliott West

Publisher: UNM Press

Published: 1995

Total Pages: 284

ISBN-13: 9780826316530

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Elegantly assembles the environmental, social, cultural, political, and economic history of the Great Plains in the 19th century.


The Films of Yvonne Rainer

The Films of Yvonne Rainer

Author: Yvonne Rainer

Publisher: Indiana University Press

Published: 1989-12-22

Total Pages: 246

ISBN-13: 9780253116222

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"To read Rainer's screenplays is to rediscover, even reinvent, the films all over again, but more importantly to realize that images and mise-en-scà ̈ne are as key to how Rainer's films work as is language." -- The Independent "The scripts record the unique structure of [Rainer's] films, the stresses, strains, and crackling of voices layering over and into one another. Their publication is an important moment for feminist film." -- Cineaste "Rainer's films are not highly accessible but are important to the critical imagination as an example of the sustained exploration of political and feminist theory." -- Choice "Rainer's important work in the area of avant-garde filmmaking in the seventies and eighties is amply recorded in this book... " -- Cantrills Filmnotes' The scripts of Rainer's five films, presented here along with essays, an interview, and bibliography, demonstrate the evolution of her political consciousness as well as her creative engagement with the contemporary film and cultural scene. These texts challenge the illusionist and ideological presumptions of mainstream culture and cinema.