Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Striptease

Striptease

Author: Rachel Shteir

Publisher: Oxford University Press

Published: 2004

Total Pages: 449

ISBN-13: 0195300769

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This first complete history of a century of striptease is filled with rare photographs and period illustrations.


Anagram Solver

Anagram Solver

Author: Bloomsbury Publishing

Publisher: Bloomsbury Publishing

Published: 2009-01-01

Total Pages: 719

ISBN-13: 1408102579

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Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.


The Courtin'

The Courtin'

Author: James Russell Lowell

Publisher:

Published: 1874

Total Pages: 88

ISBN-13:

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Silhouettes tell the story of courtship.


Human Security

Human Security

Author: W.E. Blatz

Publisher: University of Toronto Press

Published: 1966-12-15

Total Pages: 200

ISBN-13: 1442633816

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During his lifetime, W.E. Blatz was so much occupied with the development of the University of Toronto’s Institute of Child Study that he was able to devote little time to writing. This is his first book to appear in twenty-one years, and his first complete exposition of his famous Theory of Security. The Theory of Security is radically different from the theories promulgated by Freudian psychologists. Whereas Freudian personality theory is based on the notion of “unconscious,” an entity that is only indirectly observable, the Theory of Security derives from the observation of the conscious state in all its manifestations. Dr. Blatz thus makes use of both empirical observations and the results of introspection, and, as might be expected, some of his conclusions run counter to those reached in much current psychological discussion. But proof of the forcible influence of the theory and its author may be found in the impressive number of books and articles already published by Dr. Blatz’s associates at the Institute of Child Study, applying the theory to the practical problems of psychological observation and therapy. It is fitting that the man whose work has generated so much fruitful research by others in this field should at last have set down in book form the fundamental principles that guided them.


Words to Rhyme with

Words to Rhyme with

Author: Willard R. Espy

Publisher: Checkmark Books

Published: 2001

Total Pages: 692

ISBN-13: 9780816043132

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An easy-to-use dictionary of over 80,000 rhyming words.


Crossword Solver

Crossword Solver

Author: Anne Stibbs

Publisher: Bloomsbury Pub Limited

Published: 2000

Total Pages: 423

ISBN-13: 9780747550754

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An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.