This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
"In The Art of Event Planning, Gianna Gaudini demystifies the process, challenges and joys of event planning at the highest level. She comes to the table as a highly seasoned professional, but she delivers incredible information that can be applied to a large event or the most intimate dinner at home, interchangeably. She is so generous with her experience and has so clearly outlined an effective work flow and process that her words will truly inspire even the novice. This book is also an empowering guide to leadership, communication, partnership and visionary thinking. Whether interested in an events career or simply a leadership role in any kind of organization, Gianna provides inspiration and clarity for the most basic and effective interpersonal skills that are central to any great working relationship. That's a truly unexpected bonus, and I recommend this book whole heartedly. BRAVO!" -- David Stark, renowned Author, Founder and Chief Creative Officer of David Stark Design and Production Do you want to create live or virtual events that are memorable, engaging and impactful? Do you want to take your career in event planning to the next level? Then, read on... Amazon best-seller, Art of Event Planning, will forever alter the way you look at your next corporate event, gala, conference, dinner party, and virtual event-and create better engagement and success. This book is both an enjoying journey and tactical guide with exciting ideas and real-world applications. It's time to learn how to make a lasting impact for your company, your attendees, and most importantly -- your professional identity. The Art of Event Planning: Pro Tips from an Industry Insider, currently included in the California State School hospitality and tourism management course curriculum is a valuable and insightful guide for event planners. Gianna Gaudini, former Event leader for Google, Vision Fund, and currently Head of Events, Training and Certification for Amazon Web Services, reveals her secrets for event planning and career success. Whether you're a well-seasoned veteran, just starting out, or anywhere in between, you'll benefit from her case studies, advice and lessons learned through years of experience. Gianna is passionate about helping event planners create events that are memorable, meaningful, impactful and most of all successful. She is a sought-after writer and speaker and holds certifications in interior design and as a court master sommelier. You can learn more by visiting www.giannagaudini.com/press for press, podcasts, and webinars by Gianna. The Art of Event Planning will help you: Guarantee event planning success using her pro-tips and secret sauce formula Build a career in event planning and establish your unique niche Create unforgettable experiences at live or virtual events Surprise And Delight Your Audience Build your rockstar event team Develop successful and win RFP's Define your target audience Find the perfect venue Measure and create ROI Learn best practices for working with clients and stakeholders Market your event Navigate contracts and negotiation like a pro Incorporate diversity and inclusion practices at your event Personalize your event experience at scale Identify and acquire your target audience Create a winning event strategy Execute flawless events
Apply Disney Magic to Everyday Events It's no surprise that special event professionals are drawn to vacations at the Walt Disney World Resort. Around every turn at "The Happiest Place on Earth" is a spark of creative inspiration, and a chance to observe world-class guest relations, Imagineering, and storytelling mastery. Five Days with the Mouse to be a Better Event Planner takes a deep dive into five key aspects of professional event planning through lessons observed at Walt Disney World which can be applied to virtually any special event. Example observations: Day One: Can you duplicate the impact of Cinderella Castle or the "hub-and-spoke" design of the Magic Kingdom to create immersive guest environments? Day Two: How do concepts like FASTPASS+ and MagicBands help manage guest expectations while activating and elevating guest engagement? Day Three: What event storytelling lessons can be observed on the Jungle Cruise and how can your version of Hidden Mickeys reward loyal guests? Day Four: What best practices in event sustainability can you pick up at your Walt Disney World(R) Resort hotel room as you design zero-waste events? Day Five: What key accessibility lessons can be learned from Pirates of the Caribbean and what can the design of EPCOT's Spaceship Earth teach about safety? Put on some comfortable shoes and set off into a world of castles and queue lines that can inspire and inform everyday special event planning and industry professionalism. About the Author: Michael Kloss is an award-winning Certified Special Event Professional, protocol officer, and event instructor with more than two decades of experience creating memories for more than a half a million guests. The 2012 Event Solutions Magazine "Organizational Event Planner-of-the-Year," Michael brings a Disney-inspired passion for innovation, guest relations, and experiential design to every event. This book is not sponsored by, affiliated with, or authorized by the Walt Disney Company. All Disney trademarks are property of Disney Enterprises, Inc. or their affiliates.
America's premier corporate event planners reveal the seven secrets of successful planning for every occasion, on any budget Whether it's the company's annual party, a product launch, or a fund-raising gala, planning a major event is a daunting task. Now the industry leaders who organized major events for the 1996 Olympics and for several Fortune 500 corporations make it easy for you. In seven simple steps, they share the proven secrets behind any successful function--and show you how to: Choose the right venue at the best price Create an organized event book Book entertainment, staff, and caterers Develop an ideal menu and theme Manage behind-the-scenes operations and security Make every event a smashing success
START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences; what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more. Discover how to: Identify a niche and establish yourself within the industry Build a loyal customer base for large and small events Implement targeted strategies for planning commercial, political, civic, social events, and more Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs Keep within budget using money-saving tips and industry-tested ideas Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Everything you need to make your event planning business a successful reality is right here—get the party started today!
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
The Event Planning Toolkit will help you rise to the occasion to plan and execute extraordinary meetings and events by getting organized, reducing time-wasting mistakes, and inspiring creativity. The Event Planning Toolkit provides the information you need to prepare and execute each aspect of your event with precision and enjoy the big day with less stress and fewer unpleasant surprises. It provides the assistance you need to make your event a real hit. Many people find the thought of planning an event to be an intimidating prospect. They think they’re not organized enough, or they don’t have the experience required to pull it off. But whatever the occasion, the path to success is straightforward; it’s a matter of thinking through the details and using a proven strategy to create an action plan and execute that plan on time and on budget. In this book, you will not only learn how to manage your scope, time, and resources, but also identify goals, create a budget, find the right venue, assemble an effective team, and much more. Use The Event Planning Toolkit to uncover some juicy nuggets of information that you can apply to your next event and give you the courage and confidence take on any new project or assignment that comes your way.
KIMBERLY WHITMAN, STYLE AND ETIQUETTE EXPERT, holds your hand through creating a fun-filled soiree without stress. Her book organizes the process of planning and hosting a party, from the earliest inception to working with a budget, choosing a venue, hiring catering and musicians, creating a guest list and invitations, decorating, seating, stocking a bar, photography, entertainment, favors and attire--in essence, organizing every last detail for hosting a successful party for any occasion.
From the author of the bestselling Special Events, comes a new dictionary that special event professionals and students alike will refer to repeatedly. The Dictionary of Event Management defines and clarifies numerous terms for professionals and anyone interested in all components of modern event management. With this invaluable resource, the reader will gain added confidence in his or her own managerial vocabulary.
