Obsessed
Obsessed

Author: Emily Heyward

Publisher: Penguin

Published: 2020-06-09

Total Pages: 242

ISBN-13: 0593084322

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The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Rule the World 2020 Planner
Rule the World 2020 Planner

Author:

Publisher: Paige Tate & Company

Published: 2019-11-19

Total Pages: 240

ISBN-13: 1944515925

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For entrepreneurs, influencers, and anyone with superwoman goals and aspirations, the Rule the World Planner 2020 will help you tackle it all- track your to-dos, chase your dreams, and achieve your goals like a boss, all in a durable + chic spiral-bound book. The Rule the World Planner 2020 features- * Monthly and weekly dated calendar views * Self-care and habit trackers to be the best version of you * Budget planners and spending logs to manage your monthly finances * To-do lists to tackle your weekly responsibilities head-on * Space to write your goals and brainstorm strategies for success * Monthly dividers with artwork by independent female artists and entrepreneurs, including Ilana Griffo (@ilanagriffo), Korie Herold (@theweekendtype), Alli Koch (@allikdesign), Shannon Roberts (@shannonroberts19), and Sarah Simon (@themintgardener) * A beautiful gold spiral and lay-flat design so you can Rule the World--and look great doing it!

Business Boutique Goal Planner 2020
Business Boutique Goal Planner 2020

Author: Christy Wright

Publisher:

Published: 2019-09-03

Total Pages: 272

ISBN-13: 9780977776726

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DO WHAT YOU LOVE AND REACH YOUR GOALS IN 2020 The Business Boutique Goal Planner is a companion product to the #1 national best seller Business Boutique: A Woman's Guide for Making Money Doing What She Loves. Christy Wright gives you the tools you need to get your goals on paper and the inspiration to see them through. Be inspired, motivated, and accountable! This is your personal guide to getting results. Set your goals in the Monthly Calendars Be challenged with the Monthly Lessons Work the plan in the Weekly Outlook Journal, reflect, and reset in the Monthly Review Learn and grow as you complete the Activities Working through this goal planner is like having Christy right there coaching you over a cup of coffee. It's your step-by-step guide to grow throughout 2020!

Why Startups Fail
Why Startups Fail

Author: Tom Eisenmann

Publisher: Currency

Published: 2021-03-30

Total Pages: 370

ISBN-13: 0593137027

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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The Christian Entrepreneur
The Christian Entrepreneur

Author: Brock Shinen

Publisher: Baker Books

Published: 2020-02-04

Total Pages: 142

ISBN-13: 1493422634

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The road to launching a successful business can be long and confusing. Where do you start? Should you rent office space or work out of your garage? Should you register as a for-profit or a nonprofit business? How should you handle legal issues that come up? What does it mean to be a "Christian" entrepreneur anyway? Drawing from his work as a legal expert and business coach, Brock Shinen combines practical wisdom and a biblical worldview to help Christians turn their dreams and passions into viable businesses. This easy-to-use guide includes self-assessment tools that will walk you through four stages of starting and running a business: Assess and clarify your dreams Turn those dreams into an actionable plan Implement and execute your vision Grow your business while keeping your faith and character at the center Be inspired and encouraged as The Christian Entrepreneur helps you through every stage of your journey.

Start Your Own Business, Sixth Edition
Start Your Own Business, Sixth Edition

Author: The Staff of Entrepreneur Media

Publisher: Entrepreneur Press

Published: 2015-01-19

Total Pages: 507

ISBN-13: 1613083009

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Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

The Million-Dollar, One-Person Business, Revised
The Million-Dollar, One-Person Business, Revised

Author: Elaine Pofeldt

Publisher: Lorena Jones Books

Published: 2018-01-02

Total Pages: 274

ISBN-13: 0399578978

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The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

Scaling Lean
Scaling Lean

Author: Ash Maurya

Publisher: Penguin

Published: 2016

Total Pages: 305

ISBN-13: 1101980524

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"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

The Christy Wright Goal Planner 2022
The Christy Wright Goal Planner 2022

Author: Christy Wright

Publisher:

Published: 2021-09-07

Total Pages: 272

ISBN-13: 9781942121503

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This is Your Year Your best life comes from being the best you. That's why it isn't enough to focus only on setting goals and organizing your schedule for the new year. Real change, the kind that transforms you and gives you freedom to live a life you're proud of, comes from the inside out. The Christy Wright Goal Planner was created for women who want to live a life that matters. In addition to setting goals and scheduling your time, each month you'll focus on growing in one area of life--starting with your spirit, mind, and body, then moving out to your relationships and resources--so you can live your life on purpose. WHAT YOU'LL SEE EACH MONTH: TEACHING Christy encourages and challenges you to work on yourself by focusing on the most important areas of your life, including your spirit, mind, body, relationships, and resources. JOURNAL Guided journal questions and prayer prompts help you internalize what you're learning and grow in your faith. ACTION PLAN These worksheets and templates are an opportunity to put what you're learning into practice. The action you take is what will truly change your life! CALENDAR The monthly and weekly calendars help you plan your schedule, manage your time, tackle your goals, and even knock out your to-do list. REVIEW This is a time for you to pause and reflect on the previous month before you dive into the next one. Whether you want to dream a new dream, tackle a new goal, or just manage your time more intentionally, The Christy Wright Goal Planner will help you do all of that and become a better version of yourself in the process.