Brand Fans
Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

My Search for Ramanujan
My Search for Ramanujan

Author: Ken Ono

Publisher: Springer

Published: 2016-04-20

Total Pages: 235

ISBN-13: 3319255681

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"The son of a prominent Japanese mathematician who came to the United States after World War II, Ken Ono was raised on a diet of high expectations and little praise. Rebelling against his pressure-cooker of a life, Ken determined to drop out of high school to follow his own path. To obtain his father’s approval, he invoked the biography of the famous Indian mathematical prodigy Srinivasa Ramanujan, whom his father revered, who had twice flunked out of college because of his single-minded devotion to mathematics. Ono describes his rocky path through college and graduate school, interweaving Ramanujan’s story with his own and telling how at key moments, he was inspired by Ramanujan and guided by mentors who encouraged him to pursue his interest in exploring Ramanujan’s mathematical legacy. Picking up where others left off, beginning with the great English mathematician G.H. Hardy, who brought Ramanujan to Cambridge in 1914, Ono has devoted his mathematical career to understanding how in his short life, Ramanujan was able to discover so many deep mathematical truths, which Ramanujan believed had been sent to him as visions from a Hindu goddess. And it was Ramanujan who was ultimately the source of reconciliation between Ono and his parents. Ono’s search for Ramanujan ranges over three continents and crosses paths with mathematicians whose lives span the globe and the entire twentieth century and beyond. Along the way, Ken made many fascinating discoveries. The most important and surprising one of all was his own humanity."

Brassinosteroids: Plant Growth and Development
Brassinosteroids: Plant Growth and Development

Author: Shamsul Hayat

Publisher: Springer

Published: 2019-04-02

Total Pages: 449

ISBN-13: 9811360588

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The entire range of the developmental process in plants is regulated by a shift in the hormonal concentration, tissue sensitivity and their interaction with the factors operating around the plants. Phytohormones play a crucial role in regulating the direction of plant in a coordinated fashion in association with metabolism that provides energy and the building blocks to generate the form that we recognize as a plant. Out of the recognized hormones, attention has largely been focused on Auxins, Gibberellins, Cytokinins, Abscisic acid, Ethylene and more recently on Brassinosteroids. In this book we are providing the information about a brassinosteroids that again confirm its status as phytohormones because it has significant impact on various aspects of the plant life and its ubiquitous distribution throughout the plant kingdom. Brassinosteroids are generating a significant impact on plant growth and development, photosynthesis, transpiration, ion uptake and transport, induces specific changes in leaf anatomy and chloroplast structure. This book is not an encyclopedia of reviews but includes a selected collection of newly written, integrated, illustrated reviews describing our knowledge of brassinosteroids. The aim of this book is to tell all about brassinosteroids, by the present time. The various chapters incorporate both theoretical and practical aspects and may serve as baseline information for future researches through which significant development is possible. It is intended that this book will be useful to the students, teachers and researchers, both in universities and research institutes, especially in relation to biological and agricultural sciences.

Dr. Seuss and Philosophy
Dr. Seuss and Philosophy

Author: Jacob M. Held

Publisher: Rowman & Littlefield Publishers

Published: 2011-07-16

Total Pages: 284

ISBN-13: 1442203129

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Since Theodor Geisel published his first children's book in 1937 under the pseudonym Dr. Seuss, children and adults alike have been captivated by the charming and laconic tales of whimsical characters and imaginative worlds. But Dr. Seuss' stories are more than just catchy poems; they often wrestle with serious philosophical and moral dilemmas, whether it is Horton discovering the very essence of life or the Lorax teaching us about morality. Dr. Seuss and Philosophy explores philosophical concepts such as the nature of the good life in Oh, the Places You'll Go!, the nature of knowledge in McElligot's Pool, postmodernity in On Beyond Zebra, business and the environment in The Lorax,and moral character in How the Grinch Stole Christmas!, among many others. Anyone who loves Dr. Seuss or is interested in philosophy will find this book to be intriguing and enlightening.

Functionalized Polymeric Materials in Agriculture and the Food Industry
Functionalized Polymeric Materials in Agriculture and the Food Industry

Author: Ahmed Akelah

Publisher: Springer Science & Business Media

Published: 2013-07-03

Total Pages: 379

ISBN-13: 1461470617

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The purpose of this book will be to demonstrate 1) the newly developed method of using reactive functionalized materials in agriculture to solve the economic and public health problems associated with using conventional agrochemicals; and 2) new technology aimed at achieving the greening of chemistry to meet appropriate environmental standards in both agriculture and industrial foodstuffs production. More specifically, the book will accomplish this goal by addressing 3 key issues in the field: 1) the production of reactive functionalized materials with enhanced properties that offer a major opportunity to overcome the disadvantages of using traditional materials; 2) the applications of functionalized materials in agriculture for the purpose of solving the economic and the environmental pollution problems associated with the uses of conventional agrochemicals; and 3) the contribution of polymers in solving problems associated with conventional procedures of food growth and processing, including those used in the dairy industry, sugar and fruit juices, beer and wine production, nutritive and nonnutritive food additives, and in food protection.

Tropical Agroforestry
Tropical Agroforestry

Author: Alain Atangana

Publisher: Springer Science & Business Media

Published: 2013-10-29

Total Pages: 389

ISBN-13: 940077723X

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Agroforestry is recognized as a sustainable land-use management in the tropics, as it provides environmental-friendly ecosystems; it also provides people with their every day need for food and cash. Since the recognition of agroforestry as a science, curricula have been developed for agroforestry programs for undergraduate and graduate trainings in Universities. Therefore, there is an urgent need to develop and make available educational material. This textbook strives to provide up-to-date information on tropical agroforestry to serve as educational material in the tropical context. The authoritative textbook of Nair (1993) on agroforestry was published 18 years ago, and before the advent of tree domestication, an important agroforestry practice today. In addition, many other research activities, such as carbon sequestration and integrated pest management, have been included in the agroforestry agenda. This textbook is intended for agroforestry students, teachers, and practitioners.

Encyclopedia of Junk Food and Fast Food
Encyclopedia of Junk Food and Fast Food

Author: Andrew F. Smith

Publisher: Bloomsbury Publishing USA

Published: 2006-08-30

Total Pages: 364

ISBN-13: 0313086680

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Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.