The Yahoo! Style Guide
The Yahoo! Style Guide

Author: Chris Barr

Publisher: St. Martin's Griffin

Published: 2010-07-06

Total Pages: 616

ISBN-13: 1429922168

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WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

The Yahoo! Style Guide: Writing for an Online Audience
The Yahoo! Style Guide: Writing for an Online Audience

Author: Chris Barr

Publisher: St. Martin's Griffin

Published: 2011-08-09

Total Pages: 135

ISBN-13: 1429958944

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Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.

Yahoo! Unplugged
Yahoo! Unplugged

Author: David Filo

Publisher: Wiley Publishing

Published: 1995

Total Pages: 566

ISBN-13: 9781568847153

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A readable, comprehensive, and easy-to-use guide to finding all the best sites on the World Wide Web. Whether you're a first-time "newbie" or seasoned Net surfer, this information-packed guide will help you find the jewels of the WWW and Internet. Based on Yahoo, the most widely used online directory on the Internet, this guide covers the absolute best 8,000 Web sites. CD contains bestselling Web browser software and a Yahoo index to over 80,000 sites on the Internet. (Communications / Networking)

Ultimate Guide to Optimizing Your Website
Ultimate Guide to Optimizing Your Website

Author: Jon Rognerud

Publisher: Entrepreneur Press

Published: 2014-01-20

Total Pages: 338

ISBN-13: 1613082576

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BE DISCOVERED with SEO Tactics for All Technical Levels Written for beginners, author Jon Rognerud offers a solid introduction to keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.

High Performance Web Sites
High Performance Web Sites

Author: Steve Souders

Publisher: "O'Reilly Media, Inc."

Published: 2007-09-11

Total Pages: 172

ISBN-13: 0596550693

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Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process. Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP Requests Use a Content Delivery Network Add an Expires Header Gzip Components Put Stylesheets at the Top Put Scripts at the Bottom Avoid CSS Expressions Make JavaScript and CSS External Reduce DNS Lookups Minify JavaScript Avoid Redirects Remove Duplicates Scripts Configure ETags Make Ajax Cacheable If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable. "If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore." -Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector "Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance." -Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation

Even Faster Web Sites
Even Faster Web Sites

Author: Steve Souders

Publisher: "O'Reilly Media, Inc."

Published: 2009-06-04

Total Pages: 258

ISBN-13: 0596555849

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Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance. Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side. In Even Faster Web Sites, Souders and eight expert contributors provide best practices and pragmatic advice for improving your site's performance in three critical categories: JavaScript—Get advice for understanding Ajax performance, writing efficient JavaScript, creating responsive applications, loading scripts without blocking other components, and more. Network—Learn to share resources across multiple domains, reduce image size without loss of quality, and use chunked encoding to render pages faster. Browser—Discover alternatives to iframes, how to simplify CSS selectors, and other techniques. Speed is essential for today's rich media web sites and Web 2.0 applications. With this book, you'll learn how to shave precious seconds off your sites' load times and make them respond even faster. This book contains six guest chapters contributed by Dion Almaer, Doug Crockford, Ben Galbraith, Tony Gentilcore, Dylan Schiemann, Stoyan Stefanov, Nicole Sullivan, and Nicholas C. Zakas.

Yahoo! Hacks
Yahoo! Hacks

Author: Paul Bausch

Publisher: "O'Reilly Media, Inc."

Published: 2005-10-17

Total Pages: 493

ISBN-13: 0596553137

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Yahoo! took the world by storm in the 1990s as a one-of-a-kind, searchable list of interesting web sites. But ten years later, it has expanded into a department store overflowing with useful and innovative tools and services-from email, blogging, social networking, and instant messaging, to news, financial markets, shopping, movie and TV listings, and much more. Today's Yahoo! keeps you connected with every aspect of your life and every corner of the Web. Yahoo! Hacks shows you how to use, expand, personalize, and tweak Yahoo! in ways you never dreamed possible. You'll learn how to: Fine-tune search queries with keyword shortcuts and advanced syntax Manage and customize Yahoo! Mail, using it as your universal email client to access all your other accounts Explore your social networks with Yahoo! 360, blogging your life, keeping up with friends, and making new contacts Store, sort, blog, feed, track, and otherwise share photos with Flickr and RSS Make My Yahoo! your Yahoo!, and personalize Yahoo!'s many properties Roll your own Yahoo! applications with Yahoo! new Web Services API and Perl, PHP, Java, Python, Ruby, or the programming language of your choice Visualize search results and topics, mash up images from around the Web, and remix other web content List (or hide) your site with Yahoo!, and integrate Yahoo! Groups, Messenger, contextual search (Y!Q), or other Yahoo! features Whether you want to become a power searcher, news monger, super shopper, or innovative web developer, Yahoo! Hacks provides the tools to take you further than you ever thought possible.

Marissa Mayer and the Fight to Save Yahoo!
Marissa Mayer and the Fight to Save Yahoo!

Author: Nicholas Carlson

Publisher: Twelve

Published: 2015-01-06

Total Pages: 310

ISBN-13: 1455556629

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A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

Hadoop: The Definitive Guide
Hadoop: The Definitive Guide

Author: Tom White

Publisher: "O'Reilly Media, Inc."

Published: 2012-05-10

Total Pages: 687

ISBN-13: 1449338771

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Ready to unlock the power of your data? With this comprehensive guide, you’ll learn how to build and maintain reliable, scalable, distributed systems with Apache Hadoop. This book is ideal for programmers looking to analyze datasets of any size, and for administrators who want to set up and run Hadoop clusters. You’ll find illuminating case studies that demonstrate how Hadoop is used to solve specific problems. This third edition covers recent changes to Hadoop, including material on the new MapReduce API, as well as MapReduce 2 and its more flexible execution model (YARN). Store large datasets with the Hadoop Distributed File System (HDFS) Run distributed computations with MapReduce Use Hadoop’s data and I/O building blocks for compression, data integrity, serialization (including Avro), and persistence Discover common pitfalls and advanced features for writing real-world MapReduce programs Design, build, and administer a dedicated Hadoop cluster—or run Hadoop in the cloud Load data from relational databases into HDFS, using Sqoop Perform large-scale data processing with the Pig query language Analyze datasets with Hive, Hadoop’s data warehousing system Take advantage of HBase for structured and semi-structured data, and ZooKeeper for building distributed systems