ESTA OBRA es una clara exposición de todos los elementos que componen el marketing digital, aclarando mitos y realidades que incluyen el fenómeno de las redes sociales y nuevos protagonistas: apps, influencers y hasta un nuevo metaverso; pero, principalmente, pistas y consejos para aplicar efectivamente todos estos conceptos en pequeños negocios y grandes marcas. Una guía básica para brand managers, gerentes de marketing, estudiantes universitarios y dueños de micro, pequeñas y medianas empresas, con casos prácticos de éxito enLatinoamérica.
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
A Deleuzian reading of Whitehead and a Whiteheadian reading of Deleuze open the possibility of a critical aesthetics of contemporary culture. In Without Criteria, Steven Shaviro proposes and explores a philosophical fantasy: imagine a world in which Alfred North Whitehead takes the place of Martin Heidegger. What if Whitehead, instead of Heidegger, had set the agenda for postmodern thought? Heidegger asks, “Why is there something, rather than nothing?” Whitehead asks, “How is it that there is always something new?” In a world where everything from popular music to DNA is being sampled and recombined, argues Shaviro, Whitehead's question is the truly urgent one. Without Criteria is Shaviro's experiment in rethinking postmodern theory, especially the theory of aesthetics, from a point of view that hearkens back to Whitehead rather than Heidegger. In working through the ideas of Whitehead and Deleuze, Shaviro also appeals to Kant, arguing that certain aspects of Kant's thought pave the way for the philosophical “constructivism” embraced by both Whitehead and Deleuze. Kant, Whitehead, and Deleuze are not commonly grouped together, but the juxtaposition of them in Without Criteria helps to shed light on a variety of issues that are of concern to contemporary art and media practices.
#1 New York Times, Wall Street Journal, and USA Today Bestseller! Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments? The shocking answer is: None of the above! In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success. Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it. In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth. If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!
From the Pulitzer Prize-winning reporter and author of Missing Beauty comes a fascinating inside look at the mafia. Growing up among racketeers on the Lower East Side of New York City, Arlyne Brickman associated with mobsters. Drawn to the glamorous and flashy lifestyle, she was soon dating "wiseguys" and running errands for them; but after years as a mob girlfriend, Arlyne began to get in on the action herself—eventually becoming a police informant and major witness in the government's case against the Colombo crime family.
A Course in Miracles (ACIM)—the self-study spiritual-thought system that teaches the way to love and forgiveness—has captured the minds and hearts of millions of people, and delivered inner peace where fear and pain once prevailed. Its universal message is unsurpassed in its power to heal. Yet many students report that they have difficulty grasping the principles, or encounter resistance to the lessons. So, even while they yearn for the spiritual freedom the Course offers, they put the book aside, hoping one day to get to it. Alan Cohen, ACIM student and teacher for over 30 years, takes the Big Picture ideas of the Course and brings them down to earth in practical, easy-to-understand lessons with plenty of real-life examples and applications. A Course in Miracles Made Easy is the Rosetta stone that will render the Course understandable and relatable; and, most importantly, generate practical, healing results in the lives of students. This unique reader-friendly guide will serve longtime students of the Course, as well as those seeking to acquaint themselves with the program.
Crear una lista de correo puede ser una de las formas más efectivas de aumentar su facturación y sus ganancias como negocio en línea. Esto se debe a que cada correo electrónico de esa lista representa un cliente potencial al que comercializar y al que vender. Dependiendo del valor de su producto, esto puede representar mucho dinero. Los temas importantes incluidos en el libro son: • Una lista enorme de personas que se cuelgan de cada una de tus palabras. • La capacidad de vender cualquier producto de forma extremadamente rápida y sencilla. • Una audiencia muy comprometida y una marca sólida. • Confianza, autoridad y estado de influencia • Completa dependencia de los algoritmos de Google • Muchas herramientas útiles que puede utilizar • ¡Mucho dinero en el banco, ahorrado por no gastarlo en marketing por correo electrónico! • Un plano simple que puede repetir una y otra vez ¡Empieza ahora!
Malnutrition -- in the form of undernutrition, micronutrient deficiencies, and overweight and obesity -- imposes unacceptably high economic and social costs on countries at all income levels. The causes of malnutrition are complex, yet all forms of malnutrition share one common feature: nutritionally inappropriate diets. The State of Food and Agriculture 2013 makes the case that healthy diets and good nutrition begin with food and agriculture.
THE STORY: Marisol Perez, a young Latino woman, is a copy editor for a Manhattan publisher. Although she has elevated herself into the white collar class, she continues to live alone in the dangerous Bronx neighborhood of her childhood. As the play
