CONTENTS Unit : I Theory of Communication, Types and Modes of Communication Unit : II Listening and Speaking Skills Unit : III Reading Skills Unit : IV Introductory English Grammar Unit : V Writing Skills : Social and Official Correspondence Unit : VI Career Skills
1. An Introduction To Indian Writing in English, 2. Elements of Short Story, 3. Types of Prose and Prose Style Autobiography, 4. Prose Devices Theme, 5. Short Stories, 6. Short Stories, 7. Prose, 8. Prose, 9.Computer and Writing Skills in English.
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Management Concept : Meaning, Definitions and Need, 2. Managerial Functions, 3. Co-ordination : Meaning and Nature, 4. Evolution of Management Thought, 5. Management by Objectives (M.B.O.), 6. Planning, 7. Types of Plans and Corporate Planning, 8. Environmental Analysis and Business Environment, 9. Decisions-Making, 10. Nature and Process of Organisation, 11. Span of Control and Centralization and Decentralization of Authority, 12. Authority and Delegation of Authority, 13. Organizations Structure and Forms of Organisation, 14. Staffing, 15. Motivation, 16. Leadership, 17. Communication, 18. Managerial Control, 19. Techniques of Control and Emerging Issues in Management, 20. Direction—Concept and Techniques.
An excellent book for commerce students appearing in competitive, professional and other examinations. CONTENT 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. international Communication Adopting to Global Business. SYLLABUS Unit I : Meaning and Objective of Business Communication, Forms of Communication, Communication Model and Process, Principles of Effective Communication. Unit II :Corporate Communication : Formal and Informal Communication, Networks, Grapevine, Barriers in Communication, Group Discussion, Mock Interviews, Seminars, Individual and Group Presentations. Unit III:Essential of Effective Business Letters, Writing Important Business Letters Including Correspondence with Bank and Insurance Companies. Unit IV:Oral & Non-verbal Communication : Principles of Oral Presentation, Factors Affecting Presentation, Effective Presentation Skills, Conducting Surveys. Body Language, Para Language, Effective Listening, Interviewing Skill, Writing Resume and Letter or Application. Unit V : Modern forms of Communication, International Communication, Culture Sensitiveness and Cultural Context, Writing and Presenting in International Situations.
According to New Syllabus of Various Universities of UP State and Uttarakhand State for B. B. A Classes, also very helpful for the students preparing for various competitive and professional examinations.1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality, 6. Perception, 7. Learning, 8. Motivation—Concept and Theories, 9. Interpersonal Behaviour [Transactional Analysis and Johari Window, 10. Communication, 11. Leadership, 12. Group and Group Dynamics, 13. Team Building and Team Work, 14. Management of Conflict, 15. Management of Change [Organisational Change], 16. Organisational Development, 17. Organisational Effectiveness, 18. Organisational Culture, 19. Power and Politics, 20. Quality of Working Life.
An excellent book with thorough coverage for MA and BA classes, also very helpful for the students preparing for various competitive and professional examinations.
An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20. Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change
UNIT – I 1. Phonetic Symbols, 2. Primary and Secondary Stresses, 3. Rising and Falling Tools (Intonation), UNIT – II 4. Time and Tenses, 5. Direct and Indirect Speech, UNIT – III 6. Parts of Speech, 7. Articles, 8. Prepositions, 9. Active and Passive Voice, 10. Verbs : Modals, 11. Transformation of Sentences UNIT - IV 12. Common Mistakes in English, UNIT – V 13. Report Writing, 14. Letter Writing, UNIT - VI 15. Comprehension, 16. Precis Writing, 17. Paragraph Writing.
