This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features: Easy-to-read chapters for beginning and intermediate music composition students Over a hundred graphics and musical examples Interviews with industry professionals An assortment of assignments to train and test readers, preparing them for the world of writing music for various media Online audio samples that illustrate the book’s principles Writing Music for Commercials is designed not only for composers but for students and professionals at every level.
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
Start Discussions That Matter to Your High Schoolers About God. About themselves, their, beliefs, their questions, their lives.[Burst: More than a quarter-million copies sold in this series!]More High School TalkSheets—Updated! contains the same kind of provocative, compelling, discussion-starting questions that are hallmarks of the best-selling TalkSheets series—now updated for new-millennium high schoolers. Here are 50 more creative discussions that focus on relevant, real-life topics:The FutureDeathPrioritiesAIDSHeaven & HellPremarital SexPrayerKnowing GodHomosexualityMaterialism & Consumerism. . . and 40 more subjects of perennial interest to teenagers.TalkSheets are convenient, effective one-page reproducible handouts with intriguing questions that will get churched kids and unchurched kids alike talking and thinking about the Bible—and how its principles affect their daily lives.Use TalkSheets to launch your own lesson—or use them as stand-alone Bible studies. Each TalkSheet comes with detailed information and suggestions for discussion leaders: Bible references galore, Internet resources, further group exploration, and activities to pursue during and after the meeting.More High School TalkSheets—Updated! is the perfect discussion-starting resource for youth meetings, small groups and cell groups, Sunday school, and camps and retreats.
Profiles jobs in the advertising and marketing industry such as advertising account executives, advertising and marketing managers, art directors, models, photo stylists, and more.
When seeking to clear music rights for products and performances, let the authors, who have over 50 years of hands-on experience, take you step-by-step through the entire licensing process. In clear, coherent language, they provide detailed explanations of the many kinds of music licenses, identify the critical issues addressed in each, and offer valuable strategy and guidance to both rights owners and prospective licensees. Kohn on Music Licensing, Third Edition covers: - Licensing for computer software and in multimedia and new media products - Licensing music and sound recordings in cyberspace - Music publishing - International sub-publishing - Co-publishing and administrative agreements And songwriter agreements. Proven tips and suggestions, along with the most up-to-date analysis, are given for virtually all the areas of music licensing including: - How to clear a license - Copyright renewal - Negotiating fees - And more.
Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
