Copywriting that Sells High Tech
Author: Janice M. King
Publisher: WriteSpark Press
Published: 2006
Total Pages: 367
ISBN-13: 0976639602
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How to Write Copy That Sells
Author: Ray Edwards
Publisher: Morgan James Publishing
Published: 2016-02-16
Total Pages: 186
ISBN-13: 1630475025
DOWNLOAD EBOOKCommunicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Black Enterprise
Author:
Publisher:
Published: 1995-11
Total Pages: 186
ISBN-13:
DOWNLOAD EBOOKBLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Becoming a Public Relations Writer
Author: Ronald D. Smith
Publisher: Routledge
Published: 2012-05-23
Total Pages: 433
ISBN-13: 1136593381
DOWNLOAD EBOOKBecoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
FCC Record
Author: United States. Federal Communications Commission
Publisher:
Published: 2005
Total Pages: 1024
ISBN-13:
DOWNLOAD EBOOKQualitative Research in Technical Communication
Author: James Conklin
Publisher: Routledge
Published: 2010-10-27
Total Pages: 413
ISBN-13: 1136935665
DOWNLOAD EBOOKThis volume brings together a representative sample from the growing body of work in qualitative research in technical communication. Including examples of qualitative methodologies—including ethnography, case study, focus groups, action research, grounded theory, and interview research— used by technical communicators to strengthen their practice, the result is a rich harmony of perspectives, as diverse as the field of technical communication itself.
Write to Sell : The Ultimate Guide to Copywriting
Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
Published: 2019-07-15
Total Pages: 140
ISBN-13: 9814868434
DOWNLOAD EBOOKHow do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
The Copywriter's Handbook
Author: Robert W. Bly
Publisher: Holt Paperbacks
Published: 2020-04-07
Total Pages: 302
ISBN-13: 1250238005
DOWNLOAD EBOOKThe classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
The Ultimate Sales Letter
Author: Dan S. Kennedy
Publisher: Simon and Schuster
Published: 2011-02-14
Total Pages: 240
ISBN-13: 1440511411
DOWNLOAD EBOOKRev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
How to Write and Sell Simple Information for Fun and Profit
Author: Robert W. Bly
Publisher: Linden Publishing
Published: 2010-08-31
Total Pages: 241
ISBN-13: 1610350200
DOWNLOAD EBOOKPacked with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.
