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Author: Kristen K. Swanson
Publisher:
Published: 2022
Total Pages: 0
ISBN-13: 1501335812
DOWNLOAD EBOOKWriting for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Author: Neri Karra
Publisher: Routledge
Published: 2021-11-28
Total Pages: 273
ISBN-13: 1315458756
DOWNLOAD EBOOKFashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Author: Angela Wolf
Publisher: Rowman & Littlefield
Published: 2012-12-04
Total Pages: 241
ISBN-13: 0762792612
DOWNLOAD EBOOKThis book will be a priceless resource for those considering adventuring into the fashion industry, yet not knowing how or where to start. Comprised of detailed information, How to Start a Home-based Fashion Design Business will be a guide for the aspiring designer to plan and execute a successful home based business. This material will not only provide a fashion realm, but will show how to create additional revenue streams in the sewing field. This book will be the "one stop shop" for the small designer.
Author: Fashionary
Publisher: Fashionary
Published: 2017-11-23
Total Pages: 0
ISBN-13: 9789887710974
DOWNLOAD EBOOKThe Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Author: Bako Rambini
Publisher: Createspace Independent Publishing Platform
Published: 2016-11-30
Total Pages: 152
ISBN-13: 9781535537018
DOWNLOAD EBOOKThe Fashion Business Plan is the book all fashion designers need to read when launching their fashion brand. It explains the process to draft a business plan by themselves. It sets out a step by step approach with simple exercises to help them from the definition of their brand identity to the calculation of their financial estimates. It reveals how to set up the winning document to raise funds and make their fashion dream come true.
Author: Sandra Burke
Publisher: Fashion Design Series
Published: 2013
Total Pages: 0
ISBN-13: 9780987668318
DOWNLOAD EBOOKThe chapters have been set out in a logical learning sequence to guide the student through small business management skills, together with self-explanatory worked examples and case studies.
Author: Farah Liz Pallaro
Publisher: Flp Srl
Published: 2018-05-12
Total Pages: 196
ISBN-13:
DOWNLOAD EBOOKThis book speaks to the fashion industry, but it is not about collections, trends, or seasons. The message of this book centers around the human aspect of the industry, the awareness of the self, and the spirituality and self-development that comes with it.
Author: Kristen K. Swanson
Publisher: Fairchild Books
Published: 2008-03-10
Total Pages: 0
ISBN-13: 9781563674396
DOWNLOAD EBOOKWriting for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
Author:
Publisher: Bloomsbury Publishing USA
Published:
Total Pages:
ISBN-13: 1501331914
DOWNLOAD EBOOKAuthor: Dario Golizia
Publisher: Routledge
Published: 2021-07-18
Total Pages: 291
ISBN-13: 1000408906
DOWNLOAD EBOOKThis book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
