Marketing Research and Information
Marketing Research and Information

Author: Matthew Housden

Publisher: Routledge

Published: 2005

Total Pages: 356

ISBN-13: 0750666501

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Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Receive regular tutorials on key topics from Marketing Knowledge; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 05/06 Marketing Research and Information
CIM Coursebook 05/06 Marketing Research and Information

Author: Matthew Housden

Publisher: Routledge

Published: 2012-09-10

Total Pages: 356

ISBN-13: 1136421319

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Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Marketing Research for Managers
Marketing Research for Managers

Author: Sunny Crouch

Publisher: Routledge

Published: 2012-06-25

Total Pages: 392

ISBN-13: 1136379673

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

International Business Information
International Business Information

Author: Michael Halperin

Publisher: Taylor & Francis

Published: 2024-02-02

Total Pages: 464

ISBN-13: 1135932824

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This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.

International Business Information
International Business Information

Author: Ruth A. Pagell

Publisher: Global Professional Publishi

Published: 1999

Total Pages: 474

ISBN-13: 9781888998832

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Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......

Guide to Reference in Business and Economics
Guide to Reference in Business and Economics

Author: Steven W. Sowards

Publisher: American Library Association

Published: 2014-07-22

Total Pages: 477

ISBN-13: 0838996353

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Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.

International Turnaround Management
International Turnaround Management

Author: B. Arpi

Publisher: Springer

Published: 2016-04-13

Total Pages: 393

ISBN-13: 0230288855

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The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.

The International Trade Centre
The International Trade Centre

Author: Stephen Browne

Publisher: Routledge

Published: 2011-04-13

Total Pages: 152

ISBN-13: 1136728708

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In the era of rapid globalization, the ITC plays a significant and wide ranging role working with both governments and trade support institutions to nurture an export culture, this work will provide a much needed overview of this dynamic organization. This book: Details the history of the organization since its inception Examines its current mandate and the impact of recent reforms Analyses the ability of the ITC to provide trade intelligence, and its role in the development of national export strategies Evaluates the future challenges, and emphasises that the ITC must continue to broaden its mandate and continue to be responsive and results orientated to remain a key player The status of ITC – half-in and half-out of the UN – could prove to be an interesting model for the future, and this work will be of interest to not only to academics but also government trade specialists and negotiators, the "aid for trade" donors, NGOs, and those involved in the running of international organizations.