'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.
This second resource book is part of a teaching programme based on the highly successful handbook ‘Overcoming Dyslexia’ by Hilary Broomfield and Margaret Combley (2nd Edition, Whurr 2003). The materials can be used after completing part one of the course or they can be used independently from the rest of the scheme. They can be used as part of the literacy hour or specialised support lessons. The approach taken is a multi-sensory one and the activities are suitable for learners of all ages. This fully photocopiable set of resources supports the learner in reading and spelling vowel digraphs and diphthongs, ‘soft’ ‘c’ and ‘g’, common ending such as ‘tion’ and ‘le’, suffixes, prefixes, multi-syllablic and contracted words. Those familiar with the ‘Overcoming Dyslexia’ handbook will recognise these from part two of its ‘step-by-step’ approach. The resources also cover the correct use of punctuation, including end of sentence marks, commas, speech marks and apostrophes, and the use of everyday research skills such as scanning and finding information in telephone directories and dictionaries. The materials include background information for the teacher, teaching and learning activities, guidance notes for parents and homework activities. There is also a separate section on assessment and planning. The programme is suitable for use by learning support assistants under the guidance of the teacher and is compatible with the requirements of the National Literacy Strategy from Year 1 to Year 3, with some aspects of Year 4.
A collection of essays about the theory and practice of Native American lexicography, and more specifically the making of dictionaries, by some of the top scholars working in Native American language studies.
"Walter Abish has dovetailed his novel within a Procrustean scheme that has the terrifying and irrefutable logic of the alphabet. Alphabetical Africa is in the line of writers such as Raymond Roussel, Raymond Queneau, Georges Perec and Harry Mathews, who have used constrictive forms to penetrate the space on the other side of poetry." -- John Ashbery