Marketing the Blue and Gray

Marketing the Blue and Gray

Author: Lawrence A. Kreiser, Jr.

Publisher: LSU Press

Published: 2019-06-12

Total Pages: 252

ISBN-13: 0807171565

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Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.


Women of the Blue & Gray

Women of the Blue & Gray

Author: Marianne Monson

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9781629724157

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North, South, black, white, Native American, immigrant-- the women in these micro biographies were wives, mothers, sisters and friends whose purposes ranged from supporting husbands and sons during wartime to counseling President Lincoln on strategy. Monson brings to light the incredible stories of women from the Civil War that remain relevant to our nation today. -- Adapted from jacket.


Blue and Gray on the Border

Blue and Gray on the Border

Author: Christopher L. Miller

Publisher: Texas A&M University Press

Published: 2018-12-17

Total Pages: 228

ISBN-13: 1623496829

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Runner-up, 2019 Texas Old Missions and Forts Restoration Book Award, sponsored by the Texas Old Missions and Forts Restoration Association (TOMFRA) Most general histories of the Civil War pay scant attention to the many important military events that took place in the Lower Rio Grande Valley along the Texas-Mexico border. It was here, for example, that many of the South’s cotton exports, all-important to its funding for the war effort, were shuttled across the Rio Grande into Mexico for shipment to markets across the Atlantic. It was here that the Union blockade was felt perhaps most keenly. And it was here where longstanding cross-border rivalries and shifting political fortunes on both sides of the river made for a constant undercurrent of intrigue. And yet, most accounts of this long and bloody conflict give short shrift to the complexities of the ethnic tensions, political maneuvering, and international diplomacy that vividly colored the Civil War in this region. Now, Christopher L. Miller, Russell K. Skowronek, and Roseann Bacha-Garza have woven together the history and archaeology of the Lower Rio Grande Valley into a densely illustrated travel guide featuring important historical and military sites of the Civil War period. Blue and Gray on the Border integrates the sites, colorful personalities, cross-border conflicts, and intriguing historical vignettes that outline the story of the Civil War along the Texas-Mexico border. This resource-packed book will aid heritage travelers, students, and history buffs in their discovery of the rich history of the Civil War in the Rio Grande Valley.


Blue Stars

Blue Stars

Author: Emily Gray Tedrowe

Publisher: St. Martin's Press

Published: 2015-02-17

Total Pages: 353

ISBN-13: 1466854588

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In Blue Stars, Emily Gray Tedrowe has written an extraordinary novel about ordinary people, a graceful and gritty portrayal of what it's like for the women whose husbands and sons are deployed in Iraq. Blue Stars brings to life the realities of the modern day home front: how to get through the daily challenges of motherhood and holding down a job while bearing the stress and uncertainty of war, when everything can change in an instant. It tells the story of Ellen, a Midwestern literature professor, who is drawn into the war when her legal ward Michael enlists as a Marine; and of Lacey, a proud Army wife who struggles to pay the bills and keep things going for her son while her husband is deployed. Ellen and Lacey cope with the fear and stress of a loved one at war while trying to get by in a society that often ignores or misunderstands what war means to women today. When Michael and Eddie are injured in Iraq, Ellen and Lacey's lives become intertwined in Walter Reed Army Hospital, where each woman must live while caring for her wounded soldier. They form an alliance, and an unlikely friendship, while helping each other survive the dislocated world of the army hospital. Whether that means fighting for proper care for their men, sharing a six-pack, or coping with irrevocable loss, Ellen and Lacey pool their strengths to make it through. In the end, both women are changed, not only by the war and its fallout, but by each other.


The Blue and the Gray

The Blue and the Gray

Author: Thomas B. Allen

Publisher: National Geographic

Published: 1992

Total Pages: 0

ISBN-13: 9780870448768

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Covers the Civil War chronologically and gives biographical sketches of key persons, with an accompanying map supplement.32103021366202


Last of the Blue and Gray

Last of the Blue and Gray

Author: Richard A. Serrano

Publisher: Smithsonian Institution

Published: 2013-10-08

Total Pages: 231

ISBN-13: 1588343952

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Richard Serrano, Pulitzer Prize-winning journalist for the Los Angeles Times, pens a story of two veterans. In the late 1950s, as America prepared for the Civil War centennial, two very old men lay dying. Albert Woolson, 109 years old, slipped in and out of a coma at a Duluth, Minnesota, hospital, his memories as a Yankee drummer boy slowly dimming. Walter Williams, at 117 blind and deaf and bedridden in his daughter's home in Houston, Texas, no longer could tell of his time as a Confederate forage master. The last of the Blue and the Gray were drifting away; an era was ending. Unknown to the public, centennial officials, and the White House too, one of these men was indeed a veteran of that horrible conflict and one according to the best evidence nothing but a fraud. One was a soldier. The other had been living a great, big lie.


A Blue and Gray Christmas

A Blue and Gray Christmas

Author: Joan Medlicott

Publisher: Simon and Schuster

Published: 2009-11-10

Total Pages: 281

ISBN-13: 1416597433

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A buried cache inspires the ladies of Covington to plan an unforgettable Christmas for two families forever changed by a long-ago war. A rusty old tin box holding nineteenth-century letters and diaries is unearthed at the Covington Homestead, and the contents reveal a thrilling drama to longtime housemates Grace, Amelia, and Hannah. Two Civil War soldiers—one Union and one Confederate—were found dying on a battlefield by an old woman and nursed back to health. After the war, they chose to stay in Covington, caring for their rescuer as she grew frail . . . but they never contacted the families they had left behind. With Christmas coming, Amelia is inspired. What if she and her friends were to find the two soldiers’ descendants and invite them to Covington to meet? What better holiday gift could there be than the truth about these two heroic men and their dramatic shared fate? With little time left, the ladies spring into action to track down the men’s families . . . and to make preparations for the most memorable, most historic Covington Christmas yet.


Beyond Mars and Venus

Beyond Mars and Venus

Author: John Gray

Publisher: BenBella Books, Inc.

Published: 2017-01-24

Total Pages: 384

ISBN-13: 1942952309

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The author of the most well-known and trusted relationship book of all time returns with an updated guide for today's generation. Two decades ago, Men Are from Mars, Women Are from Venus revolutionized the way we thought about love and partnership. John Gray's work has helped countless readers improve and even save their relationships. But as society evolves, relationships do, too. It's time to move beyond Mars and Venus, toward a new relationship model for modern couples. Today, men and women are no longer trapped by rigid societal roles. Now more than ever, we have the freedom to be our authentic selves. Women can access their masculine side, and men can embrace their feminine side. This new freedom is a good thing, but it also brings new challenges. Men and women still need the right tools and skills to help build stronger relation- ships. While previous generations sought "role mate" relationships, based on the more rigid gender roles of the time, today's couples need a new kind of relationship: a "soul mate" relationship. These more emotionally satisfying relationships require a deeper understanding of our partners' individual needs. In Beyond Mars and Venus, Gray teaches you how to strengthen your bond and grow in love together, so you and your loved one can meet each other's needs in the best way possible, bringing you lasting happiness and a fulfilling partnership.


Shades of Blue and Gray

Shades of Blue and Gray

Author: Laird Barron

Publisher: Prime Books

Published: 2013

Total Pages: 352

ISBN-13: 9781607014034

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More Americans were killed during the years 1861-1865 than any other date in history. Men shattered, women lost, families broken. In Shades of Blue and Gray, editor Steve Berman offers readers tales of the supernatural -- ghost stories that range from the haunts of the battlefield to revenants on the long march home. Yank. Rebel. Both finding themselves at odds in flesh and spirit.