Go-to-Market Strategies for Women Entrepreneurs

Go-to-Market Strategies for Women Entrepreneurs

Author: Victoria L. Crittenden

Publisher: Emerald Group Publishing

Published: 2019-09-06

Total Pages: 312

ISBN-13: 1789732891

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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.


Growth-oriented Women Entrepreneurs and Their Businesses

Growth-oriented Women Entrepreneurs and Their Businesses

Author: C. G. Brush

Publisher: Edward Elgar Publishing

Published: 2006-01-01

Total Pages: 415

ISBN-13: 184542994X

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The female entrepreneurship researchers community has to thank these women for their brilliant work in reviewing, revising and selecting the best papers from the second Diana International Conference that were finally edited for this volume. . . the book is a good compendium of female entrepreneurship circumstances in different countries that focuses specifically on the explanation as to why gender plays a role in the number of ventures started by women and why they are in general smaller and less growth-oriented. Manuela Pardo-del-Val, International Entrepreneurship and Management Journal . . . this edited text draws upon a range of international contributors to present a comparative overview of challenges facing female entrepreneurs seeking to grow their firms. . . this is an interesting book that makes a welcome contribution to contemporary debate. Susan Marlow, International Small Business Journal The data and information presented in this work will be of particular interest to students and scholars of entrepreneurship or labor and women s studies. Recommended. General readers; upper-division undergraduate through professional collections. E.P. Hoffman, Choice Enterprising new firms drive economic growth, and women around the world are important contributors to that growth. As entrepreneurs, they seize opportunities, develop and deliver new goods and services and, in the process, create wealth for themselves, their families, communities, and countries. This volume explores the role women entrepreneurs play in this economic progress, highlighting the challenges they encounter in launching and growing their businesses, and providing detailed studies of how their experiences vary from country to country. Statistics show that businesses owned by women tend to remain smaller than those owned by men, whether measured by the number of employees or by the size of revenues. Because women-led firms fail to grow as robustly, the opportunities to innovate and expand are limited, as are the rewards. Based on recent studies that examine the links between entrepreneurial supply and demand issues, this volume provides insights into how women around the world are addressing the challenges of entrepreneurial growth. The first set of chapters consists of country overviews and provides discussions of the state of women growing businesses. The second set of chapters describes research projects under way in different countries and explores more focused topics under the umbrella of women business owners and business growth. The volume concludes with an agenda and projects for future research. Academics and policymakers will gain a greater understanding of women s entrepreneurial behaviors and outcomes through this path-breaking volume. Those who support women through education and training, policymaking, or providing entrepreneurial resources will also find the volume of great practical interest.


Feminine Capital

Feminine Capital

Author: Barbara Orser

Publisher: Stanford University Press

Published: 2015-03-25

Total Pages: 241

ISBN-13: 0804794316

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Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making. They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business. In doing so, women are changing our social and economic landscape, one venture at a time. Dispelling myths and misperceptions that can undermine women-owned ventures, this book takes a fresh look at how female entrepreneurs can leverage their skills, knowledge, and values. Case studies of women entrepreneurs bring key concepts and lessons to life, while learning aids, diagnostic tools, and checklists help readers to construct innovative business models, refine start-up plans, and hone growth strategies.


Single, Women, Entrepreneurs

Single, Women, Entrepreneurs

Author: Erin Albert

Publisher: Ibj Media

Published: 2011-01

Total Pages: 270

ISBN-13: 9781934922408

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The number of unmarried adult women actually outnumbers the number of married women for the first time in US history, according to the Population Reference Bureau, in October, 2010. Women are now earning more, going to college and graduate schools more, and finding ways to become more independent. Also, according to the Kauffman Foundation, single, divorced and widowed women start more businesses as entrepreneurs than men in their respective categories. This book interviews 30 single women entrepreneurs throughout the US to discern why they started their original businesses, what the perceived advantages and disadvantages are for the single woman entrepreneur, what they each learned from the experience, and what advice they have for the next generation of women solopreneurs.


Real You Incorporated

Real You Incorporated

Author: Kaira Sturdivant Rouda

Publisher: John Wiley & Sons

Published: 2010-12-30

Total Pages: 230

ISBN-13: 1118045246

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Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.


Female Entrepreneurs in the Long Nineteenth Century

Female Entrepreneurs in the Long Nineteenth Century

Author: Jennifer Aston

Publisher: Springer Nature

Published: 2020-07-29

Total Pages: 495

ISBN-13: 3030334120

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"This volume challenges those who see gender inequalities invariably defining and constraining the lives of women. But it also broadens the conversation about the degree to which business is a gender-blind institution, owned and managed by entrepreneurs whose gender identities shape and reflect economic and cultural change." – Mary A. Yeager, Professor Emerita, University of California, Los Angeles This is the first book to consider nineteenth-century businesswomen from a global perspective, moving beyond European and trans-Atlantic frameworks to include many other corners of the world. The women in these pages, who made money and business decisions for themselves rather than as employees, ran a wide variety of enterprises, from micro-businesses in the ‘grey market’ to large factories with international reach. They included publicans and farmers, midwives and property developers, milliners and plumbers, pirates and shopkeepers. Female Entrepreneurs in the Long Nineteenth Century: A Global Perspective rejects the notion that nineteenth-century women were restricted to the home. Despite a variety of legal and structural restrictions, they found ways to make important but largely unrecognised contributions to economies around the world - many in business. Their impact on the economy and the economy’s impact on them challenge gender historians to think more about business and business historians to think more about gender and create a global history that is inclusive of multiple perspectives. Chapter one of this book is available open access under a CC BY 4.0 license at link.springer.com.


Women Entrepreneurs

Women Entrepreneurs

Author: Mauro F. Guillén

Publisher: Routledge

Published: 2013-06-19

Total Pages: 272

ISBN-13: 1136324593

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Women Entrepreneurs offers a collection of almost two dozen cases that explore the process by which women become entrepreneurs, as well as the opportunities and challenges they face in growing their businesses. With a particular focus on the intersection between entrepreneurship and economic development, the cases are drawn from across a range of industries and countries. They offer insights into a number of issues women entrepreneurs face, such as launching a business, diversification and internationalization, as well as covering a number of business functions, including finance, marketing and human resource management. Each case is presented with a summary highlighting the themes it covers, and ends with a set of questions to guide classroom discussion. The book also includes a summary of existing literature on entrepreneurship to help contextualize the cases. This casebook would be the ideal companion in an entrepreneurship class, particularly for students with an interest in female entrepreneurship or economic development. With data from a Goldman Sachs/Lauder Institute study.


Women’s Entrepreneurship and Economics

Women’s Entrepreneurship and Economics

Author: Miguel-Angel Galindo

Publisher: Springer Science & Business Media

Published: 2011-11-25

Total Pages: 229

ISBN-13: 1461412935

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Over the past century, an extensive literature has developed, exploring the impact of entrepreneurship on economic performance. The active participation of entrepreneurs in virtually all aspects of business and economic activity has obliged policy makers within the global economy to consider entrepreneurship as a determining variable in any political force, not only for bodies and groups created specifically to this end, but also for any decision-making body. To this end, specific actions promoting entrepreneurship have already been established around the world. However, the particular dynamics of entrepreneurship by women present unique opportunities and challenges. The women’s perspective has often been overlooked in research, practice, and policymaking, and yet yields rich insights and implications. This volume features research from an international array of authors, global data, and in-depth analysis of women’s entrepreneurial activity in Europe, Latin America, the United States, and Canada, to shed light on the positive impact of women’s entrepreneurship on economic growth and development. The first part covers a broad range of concepts relating to the history and context of the female economic perspective. The second part focuses on performance and success factors, with respect to such issues as innovation, social needs, and entrepreneurial orientation. The third part addresses issues of financing, including discussion of access to capital, microcredit, and entrepreneurial behavior. The fourth part considers additional topics, such as work-family balance and access to education. Together, the chapters offer new perspectives on the unique characteristics of women entrepreneurs and their contributions to economic development in theory, practice, and policymaking.


Women's Entrepreneurship

Women's Entrepreneurship

Author: Maura McAdam

Publisher: Taylor & Francis

Published: 2022-08-04

Total Pages: 171

ISBN-13: 1000630986

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Drawing on the entrepreneurial ecosystem as a frame of reference, this new edition of Female Entrepreneurship – Women’s Entrepreneurship – continues to challenge contemporary assumptions regarding who or what is an entrepreneur. It draws upon relevant literature and research to enable research-led teaching delivery and provides students with a comprehensive understanding of women’s entrepreneurship and a solid foundation from which they can pursue further studies. Informative but concise, Women’s Entrepreneurship covers key concepts, issues, themes and approaches and provides useful suggested topics for debate. Updates include a revised chapter on Emerging Technologies and Women’s Entrepreneurship, which explores digital entrepreneurship and cyberfeminism. Contextualisation of Women’s Entrepreneurship acknowledges the broader contextual influences on women’s entrepreneurship. Finally, two new chapters have been added looking at The Entrepreneurial Ecosystem and Women’s Entrepreneurship Policy. International case studies explore the socio-economic context for women’s entrepreneurship in regional, national and international economies. Pedagogy to aid learning is incorporated throughout, including learning outcomes, boxes to highlight key research insights and best practice as well as discussion points and activities. This book is important supplementary reading on entrepreneurship, small business management and women's and gender studies courses – it will prove particularly useful to women moving towards starting their own business as well as postgraduate students researching the topic for the first time.


Women in Charge (Routledge Revivals)

Women in Charge (Routledge Revivals)

Author: Robert Goffee

Publisher: Routledge

Published: 2015-06-11

Total Pages: 149

ISBN-13: 1317483812

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Why do women start their own businesses? Is it solely because they are searching for financial success, or for other reasons? On the basis of detailed interviews with a number of women who have started their own businesses, this book, first published in 1985, reveals the significance of factors that are directly related to women’s experiences at home, at work, and in the wider society. The author’s analysis shows how business start-up enables many women, but not all, to achieve forms of economic and social independence that they would not otherwise enjoy. Further, they illustrate ways in which business proprietorship has a wide variety of effects upon individuals, and upon their personal relationships and life styles. They refute the notion of a single entrepreneurial experience and argue that the causes and consequences of business start-up are highly conditioned by the extent to which women are committed to traditionally prescribed roles and to profitability. The findings of this book will have important implications for the formulation of small business policies. It will also be of particular value to those interested in women’s studies and small business management.