Contents: Foreword; Introduction; The New Economy and Small Business; Transforming the Value Chain; Sales Outlets on the Web; E-marketplaces as Far as the Eye Can See; Internet-Enabled Outsourcing; EDI on the Internet; Reshuffling e-services; E-commerce's Key Intermediaries and Partners; Interactive Marketing: Using the Net to Grow; Import and Export on the Internet: Taking the Step in Good Company; The Legal Implications of B2B; Security: The Critical Factor; Implementation; Collaborating to the Nth Degree; Glossary.
An effective eCommerce strategy is no longer just a competitive edge for small business owners. It's a necessity. So what's holding you back from entering the exploding eCommerce market? Overwhelmed? Feel late to the game? Struggling to find someone you trust for guidance? Well, look no further-this book provides an eCommerce strategic roadmap that's all about you. Step by step, we'll focus on Manufacturing eCommerce Strategies and how they apply to your business. The ultimate goal is helping you "Stop Being the Best Kept Secret" while maximizing profit opportunities. You'll learn how to: Make a great first Webpression Dominate search results Get offensive (without offending) It's a privilege to join you on your eCommerce journey so let's get started on your path to success!
As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.
This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM). B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.
Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Inhaltsangabe:Abstract: Due to the enormous analyst projections on worldwide B2B e-commerce, and additionally forced by the low barriers to entry, races to implement e-marketplaces have started since everyone was keen to get a share out of this large opportunity. However, as the recent e-marketplace shake-out demonstrated, many e-market makers have often concentrated on Internet Technology, forgetting that once it comes down to its base, e-business it not about bytes, but still about pure business. Often, the first-movers business models grounded on great ideas, but were not sustainable. e-Marketplaces base on complex business models that present key strategic issues which must be addressed prior to the creation and implementation of any technology infrastructure. With the help of the 10 Strategic Design Considerations Guideline for the creation of a B2B e-marketplace business model, the reader firms that are considering becoming e-market makers, and firms interested in participating in an e-marketplace as buyer, seller or service provider- should be able to formulate a complete e-market strategy for an e-marketplace initiative. The 10 key strategic steps to consider on the way to create the Business Model Design are as follows: 1. Market and Stakeholder Analysis: Which are the quantitative and qualitative attributes of the market: market segmentation, fragmentation of the sell-and buy-side, existing and competing industry channels, complexity of product/ process? Who are the buyers and sellers, service providers, transaction influencers and competing marketplaces? Who are the key stakeholders that are needed to gain critical mass for the marketplace? 2. e-Marketplace Models: What forms of eMarketplaces do exist? Which trend of model can be identified? Should the e-marketplace be proprietary or open? Which roles does an e-marketplace take? 3. Value Proposition: What does the marketplace offer the key players? How will this value proposition gain differentiation in the market? What value proposition will attract and retain those players? How will this value proposition evolve over time? 4. Key Parameters & Value-Added Services: Which technology capabilities and key functions are required to fulfill the offering and maintain the market? 5. Functional Architecture Model: How does the logical construct of the functional requirements look like? What is actually behind the platform? 6. Pricing Mechanism: How is price determined for items being [...]
This book addresses the 'extended enterprise' paradigm, and more specifically the need of innovative tools for managing the operations in enterprise networks. It reports the results of a research project funded by the Italian Ministry of Education, University and Research (MIUR) during the period 2001-2003. The aim of the research was to design, implement and test an agent-based architecture able to support transaction, information sharing and exchange and even collaboration in a manufacturing enterprise network organized through a neutral linear e-marketplace (EM) business model. The results presented in this book testify how the proposed architecture is able to provide true value to the EM participants; and can therefore be a valid support tool for the 'extended enterprise'. Audience: This volume will be of interest to operations managers, IT specialists and supply chain managements researchers.
"This book provides fresh ideas on how IT and modern management can contribute to societal and economic objectives and the significant role of IT for global challenges and international collaboration"--Provided by publisher.
