Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Middle of Diamond India proposes a revolutionary idea - that India has long ignored its largest and most talented segment, citizens in the Tier 2 and Tier 3 districts, its Middle. The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India's revolutionary past, its culture, its citizens, its innovators, and its spirit, the book illuminates this Diamond shaped India. Replete with characters, anecdotes, insights, research and accounts of an annual pilgrimage on a special train-Jagriti Yatra, and an enterprise ecosystem established in Deoria district, the book outlines a new vision of India focussed on its rising Middle. It proposes a Banyan Revolution over the coming twenty-five years of Amrit Kaal, using the tool of enterprise or Udyamita that can ignite a national renaissance. The book argues that by recognizing and awakening the entrepreneurial vitality of those in small towns and districts, we can create meaning for millions of citizens and define a new modernity for India.
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Sameera Parvin moves to an unnamed Middle Eastern city to live with her father and her relatives. She thrives in her job as a radio jockey and at home she is the darling of the family. But her happy world starts to fall apart when revolution blooms in the country. As the people's agitation gathers strength, Sameera finds herself and her family embroiled in the politics of their adopted land. She is forced to choose between family and friends, loyalty and love, life and death.
A New York Times bestseller—over one million copies sold! A National Book Award winner A Boston Globe-Horn Book Award winner Bestselling author Sherman Alexie tells the story of Junior, a budding cartoonist growing up on the Spokane Indian Reservation. Determined to take his future into his own hands, Junior leaves his troubled school on the rez to attend an all-white farm town high school where the only other Indian is the school mascot. Heartbreaking, funny, and beautifully written, The Absolutely True Diary of a Part-Time Indian, which is based on the author's own experiences, coupled with poignant drawings by Ellen Forney that reflect the character's art, chronicles the contemporary adolescence of one Native American boy as he attempts to break away from the life he was destined to live. With a forward by Markus Zusak, interviews with Sherman Alexie and Ellen Forney, and black-and-white interior art throughout, this edition is perfect for fans and collectors alike.
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Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the world’s two indispensable emerging markets. At the same time, India’s tech-savvy entrepreneurs and rapidly globalizing firms are upending key sectors of the world economy. But what is India’s true potential? And what can be done to unlock it? McKinsey & Company has pulled in wisdom from many corners—social and cultural as well as economic and political—to launch a feisty debate about the future of Asia’s “other superpower.” Reimagining India features an all-star cast of contributors, including CNN’s Fareed Zakaria; Mukesh Ambani, CEO of India’s largest private conglomerate; Microsoft founder Bill Gates; Google chairman Eric Schmidt; Harvard Business School dean Nitin Nohria; award-winning authors Suketu Mehta (Maximum City), Edward Luce (In Spite of the Gods), and Patrick French (India: A Portrait); Nandan Nilekani, Infosys cofounder and chairman of the Unique Identification Authority of India; and a host of other leading executives, entrepreneurs, economists, foreign policy experts, journalists, historians, and cultural luminaries. These essays explore topics like the strengths and weaknesses of India’s political system, growth prospects for India’s economy, the competitiveness of Indian firms, India’s rising international profile, and the rapid evolution of India’s culture. Over the next decade India has the opportunity to show the rest of the developing world how open, democratic societies can achieve high growth and shared prosperity. Contributors offer creative strategies for seizing that opportunity. But they also offer a frank assessment of the risks that India’s social and political fractures will instead thwart progress, condemning hundreds of millions of people to enduring poverty. Reimagining India is a critical resource for readers seeking to understand how this vast and vital nation is changing—and how it promises to change the world around us.
This Current Affairs Monthly Capsule Dec 2023 E-Book will help you understand in detail important news, including Art and Culture, Awards and Honours, Banking, Defence, Government Schemes, Sports, and Science and Technology, Appointments news etc
Get to know the Awards and Honours Current Affairs E-Book Dec 2023 and check out news such as the Kohinoor Group clinched Best Brands 2023 Award, Ketki Raut awarded as Miss Maharashtra 2023, UNESCO honors Punjab’s Rambagh Gate project, and many more.
