Winning in Sports Business
Winning in Sports Business

Author: Michael Rasile

Publisher:

Published: 2020-12-07

Total Pages: 158

ISBN-13: 9781636766089

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Did you know that the movie Jerry McGuire ruined the sports agency business? In Winning in Sports Business, Michael Rasile shares what the nuances of the sports business landscape are like, and what people need to do to get into it. He shares stories from the movers and shakers in the sports business and details many different areas of the sports business world that are still untapped. This book will help answer these questions: What are the types of jobs/career paths in sports? Ever wonder where sports media is going? Where does all the money go in sports? Why is sports business so male dominated? How do I even get into the business side of sports? Winning in Sports Business is a must-read for anyone who wants to enter the sports business world. If you enjoy stories from high achievers, love the sports business world and want to know what's going on behind the scenes, or if you're interested in the general layout of one of the biggest industries on the planet, this is the book for you.

Winning With Data
Winning With Data

Author: Fiona Green

Publisher: Routledge

Published: 2018-08-06

Total Pages: 194

ISBN-13: 1351610333

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For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they operate in an ‘attention economy’ where there’s too much choice and engagement is key. This book sets out to share the processes and principles the sports industry uses to capitalise on the natural loyalty it creates. Case studies and commentary from around the world are used to demonstrate some of the practices implemented by the world’s leading sports brands including clubs Arsenal and the San Antonio Spurs. the governing bodies of UEFA and Special Olympics International, and the MLS and NHL. With a focus on our unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry.

The Business of Sports
The Business of Sports

Author: Scott Rosner

Publisher: Jones & Bartlett Publishers

Published: 2011

Total Pages: 792

ISBN-13: 0763780782

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The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

How to Win at the Sport of Business
How to Win at the Sport of Business

Author: Mark Cuban

Publisher: Diversion Books

Published: 2011-11-20

Total Pages: 92

ISBN-13: 0983988536

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Mark Cuban shares his wealth of experience and business savvy in his first published book, HOW TO WIN AT THE SPORT OF BUSINESS. "It's New Year's resolution time, and Mark Cuban's new book offers the rationale for a good one." —BUSINESS INSIDER Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion dollar success story. His unconventional yet highly effective ideas on how to build a successful business offer entrepreneurs at any stage of their careers a huge edge over their competitors. "In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded...expectations. Short chapters...got right to the point and were not filled with 'stuffing'." —HUFFINGTON POST

No-how Coaching
No-how Coaching

Author: Jim Collison

Publisher: Capital Books

Published: 2001

Total Pages: 188

ISBN-13: 9781892123725

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For winning in sports and business -- a fast-read, how-to-win guide to "All-Time Winningest Coach" John Gagliardi's unorthodox "NO-How" coaching method

Don't Be Afraid to Win
Don't Be Afraid to Win

Author: Jim Quinn

Publisher: Radius Book Group

Published: 2019-11-05

Total Pages: 444

ISBN-13: 1635766850

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Labeled by The New York Times as “instrumental in helping change the face of major professional sports,” attorney Jim Quinn has influenced modern sports business for decades. Beginning back in the 1970’s with the landmark Oscar Robertson basketball free agency case, Quinn battled owners in all four major leagues to make sure the players got their fair share. In the early 1990’s, he faced the goliath National Football League and won the right to free agency for players, Quinn has spent a lifetime dealing in the gritty sports business to make fair agreements for players. Quinn shares significant cases and legal proceedings across major American sports and tells stories of the courtroom battles he fought on behalf of players and labor leaders seeking economic justice in their workplace. He sheds light on known and unknown figures who committed to larger causes than themselves and that modern sports owes a debt to the leaders of the past who risked their careers. Through Quinn’s lengthy career he has helped to empower athletes to speak and act in the best interest of the sports community and overcome some of the toxic figures who sought to drag down league success for their own ego and greed. In Don’t Be Afraid to Win, Quinn provides a unique point of view of someone who was personally involved in making changes happen in the business. His is a masterful examination of how sports has grown dramatically over the decades, how it benefited from the rise of sports unions and free agency, and how there is still fairness to be gained across the leagues.

Money Players
Money Players

Author: Marc Isenberg

Publisher:

Published: 2007-01

Total Pages: 195

ISBN-13: 9780966676419

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"Money Players" is a comprehensive playbook to help current and prospective professional athletes maximize their financial opportunities, retire wealthy, and avoid mistakes that shorten or terminate careers. Includes information on NCAA rules, preparing for the draft, selecting the right agent, players associations, savings and investment basics, dealing with the media and fans, and preparing for post-playing opportunities. With powerful messages from pro athletes, business executives and sports media. Sporting News senior writer Mike DeCourcy says of "Money Players": "There is so much wisdom in this book it should be handed to every major college basketball or football player in exchange for signing a letter of intent. It is direct, honest and beautifully organized. There is sound advice about how to handle money, how to recognize trouble and how to avoid relying on people who place their own interests first'¿¿and it does not just come from Marc Isenberg, but from sports veterans on all sides of the table."

The Sports Playbook
The Sports Playbook

Author: Joshua A. Gordon

Publisher: Routledge

Published: 2018-03-15

Total Pages: 171

ISBN-13: 1351403249

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Why do so many sports teams have losing records, year after year? Why do others win big, but only every 20 or 30 years? And why is it that so few teams enjoy sustained, continual success? This book gives the answer. Providing a blueprint or "playbook" for success in sports at every level, it lays out a clear step-by-step plan for building a team culture that will lead to winning consistently. With each step, the book introduces real-world tools that can be easily implemented by every sports organization and coach to achieve success, including team charters, individual athlete plans, player accountability systems, and team communication strategies. It offers expert advice and practical guidance on key areas, such as aligning individuals with a clear team plan, resolving conflicts proactively, and learning from every game and every season to develop a smarter and more consistent culture of success. The Sports Playbook: Building Teams that Outperform, Year after Year will help every team fulfil its true potential through leadership, focus, and performance. It is essential reading for coaches, sport management professionals, and leaders of every kind of team, inside and outside of sports. The foreword, introduction, chapter 1 and chapter 2 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Marketing for Sport Business Success
Marketing for Sport Business Success

Author: Bonnie Parkhouse

Publisher:

Published: 2017-07-30

Total Pages: 0

ISBN-13: 9781465287526

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The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch: Includes a new chapter dedicated to the growing marketing trend of social media. Features comprehensive discussion on the uniqueness of sport marketing ever published. Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter. Enhances the learning experience with an integrated website utilizing test questions, PowerPoint?« slides, study guides, poll questions, and more.

Sport Business Analytics
Sport Business Analytics

Author: C. Keith Harrison

Publisher: CRC Press

Published: 2016-11-18

Total Pages: 260

ISBN-13: 1498761275

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.