Winning Hearts and Minds: Public Diplomacy in ASEAN
Winning Hearts and Minds: Public Diplomacy in ASEAN

Author: Sue-Ann Chia

Publisher: World Scientific Publishing Company

Published: 2022-05-13

Total Pages: 128

ISBN-13: 9789811250439

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Foreword (Tharman Shanmugaratnam); Introduction (Ong Keng Yong); Singapore and Public Diplomacy (Alan Chong); A Bruneian Approach: Forging Friendships as Global Partners (Hafimi Abdul Haadii); Cambodia's Changing Public Diplomacy and Nation Branding (Chheang Vannarith); Indonesia's Public Diplomacy: The Growing Role of Optics in Foreign Policy (Dino Patti Djalal); From Spectator to Player: Laos' Diplomacy and Cultural Engagement (Anoulak Kittikhoun Aditta Kittikhoun); Rethinking Public Diplomacy in Malaysia (Michael O K Yeoh and Zaim Mohzani); Myanmar's Public Diplomacy Experience and Challenges: Can ASEAN Make a Difference? (Moe Thuzar); Public Diplomacy in the Age of Digital Media (Julio S Amador III); The Evolution of Thai-Style Public Diplomacy (Seksan Anantasirikiat); Unity in Diversity: Vietnam's Public Diplomacy in the ASEAN Context (Vu Lam); Afterword: The Psychology of International Interactions and People-to-People Relations (David Chan)

Global Perspectives on the Emerging Trends in Public Diplomacy
Global Perspectives on the Emerging Trends in Public Diplomacy

Author: Kavo?lu, Samet

Publisher: IGI Global

Published: 2023-08-01

Total Pages: 297

ISBN-13: 1668491621

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Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.

Hearts, Minds, Voices
Hearts, Minds, Voices

Author: Jason C. Parker

Publisher: Oxford University Press

Published: 2016

Total Pages: 281

ISBN-13: 0190251840

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For over four decades, the Cold War superpowers endeavored mightily to "win hearts and minds" abroad through public diplomacy. Hearts, Minds, Voices explores how the non-European world responded to this media war by joining it, rejecting the Cold War in favor of forging an imagined community grounded in nonalignment, economic development, and racialized solidarity: the "Third World."

China's Public Diplomacy
China's Public Diplomacy

Author: Ingrid d'Hooghe

Publisher: Martinus Nijhoff Publishers

Published: 2015-01-08

Total Pages: 442

ISBN-13: 9004283951

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In China's Public Diplomacy, author Ingrid d'Hooghe contributes to our understanding of what constitutes and shapes a country's public diplomacy, and what factors undermine or contribute to its success. China invests heavily in policies aimed at improving its image, guarding itself against international criticism and advancing its domestic and international agenda. This volume explores how the Chinese government seeks to develop a distinct Chinese approach to public diplomacy, one that suits the country's culture and authoritarian system. Based on in-depth case studies, it provides a thorough analysis of this approach, which is characterized by a long-term vision, a dominant role for the government, an inseparable and complementary domestic dimension, and a high level of interconnectedness with China's overall foreign policy and diplomacy.

Routledge Handbook of Public Diplomacy
Routledge Handbook of Public Diplomacy

Author: Nancy Snow

Publisher: Routledge

Published: 2008-11-01

Total Pages: 597

ISBN-13: 1135926883

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The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

The Oxford Handbook of Digital Diplomacy
The Oxford Handbook of Digital Diplomacy

Author: Associate Professor of Diplomatic Studies Corneliu Bjola

Publisher: Oxford University Press

Published: 2024-01-04

Total Pages: 705

ISBN-13: 0192859196

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The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.

Hearts, Minds, Voices
Hearts, Minds, Voices

Author: Jason C. Parker

Publisher: Oxford University Press

Published: 2016-09-01

Total Pages: 281

ISBN-13: 0190251859

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The Cold War superpowers endeavored mightily to "win hearts and minds" abroad through what came to be called public diplomacy. While many target audiences were on the conflict's original front-lines in Europe, the vast majority resided in areas in the throes of decolonization and experienced the Cold War as public diplomacy- as a media war for their allegiance rather than as violence. In these areas, superpower public diplomacy encountered volatile issues of race, empire, poverty, and decolonization-which intersected with the dynamics of the Cold War and with anti-imperialist currents. The challenge to US public diplomacy was acute. Jim Crow and Washington's European-imperial alliances were inseparable from the image of the United States and put American outreach unavoidably on the defensive. Newly independent voices in the non-European world responded to this media war by launching public-diplomacy campaigns of their own. In addition to validating the strategic importance of public diplomacy, they articulated a different vision of the postwar world. Rejecting the superpowers' Cold War, they forged the "Third World project" around nonalignment, post-imperial economic development, and anti-colonial racial solidarity. In doing so, Jason C. Parker argues, the United States inadvertently helped to nurture the "Third World" as a transnational imagined community on the postwar global landscape. Tracing US public diplomacy during the early years of the Cold War, Hearts, Minds, Voices narrates how US foreign policy engaged with and impacted the Global South and international history more broadly.