Winning Back Your Market
Winning Back Your Market

Author: Jagdish N. Sheth

Publisher: Marketing Classics Press

Published: 2011-01-21

Total Pages: 241

ISBN-13: 1613110006

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Winning Back Your Market: The Inside Stories of the Companies that Did ItWinning Back Your Market presents nine fundamental strategies for regenerating corporate efforts with tactical options for the service, consumer, and industrial sectors.Each strategy demonstrates case histories of successful revitalization of services and products, or plans for putting into practice the strategic options.About the Author: Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.About Marketing Classics Press: Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.

Customer Winback
Customer Winback

Author: Jill Griffin

Publisher: John Wiley & Sons

Published: 2002-02-28

Total Pages: 336

ISBN-13: 0787959448

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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.

Defining Your Market
Defining Your Market

Author: William Winston

Publisher: Routledge

Published: 2016-01-28

Total Pages: 197

ISBN-13: 1317957784

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Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.

Winning the Trading Game
Winning the Trading Game

Author: Noble DraKoln

Publisher: John Wiley & Sons

Published: 2008-08-22

Total Pages: 306

ISBN-13: 0470282169

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Der Zweck dieses Buches ist es, angehenden Kaufleuten die mentale Disziplin und praktischen Fertigkeiten, die von erfahrenen und professionellen Handlern genutzt werden, beizubringen. Es wird erklart, wie man die drei wesentlichen Fertigkeiten des Handels meistert: Money-Management, technische Analyse, Risiko und Kontrolle. Das Ziel dabei ist, die Spielermentalitat des "wahllos Aussuchena" durch eine Reihe richtiger Handelssysteme zu ersetzen, die den Handler sowohl durch Gewinn als auch Verlust fuhren. Sobald der Durchschnittsanleger diese neuen Fahigkeiten erlernt hat, ist er oder sie in der Lage, die Kontrolle uber Futures und Forex zu gewinnen, so wie die Profis es schon immer getan haben.

Brands, Consumers, Symbols and Research
Brands, Consumers, Symbols and Research

Author: Sidney J. Levy

Publisher: SAGE Publications

Published: 1999-08-11

Total Pages: 610

ISBN-13: 1452264597

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The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!

Weathering the Storm
Weathering the Storm

Author: Mary Lynch

Publisher: Troubador Publishing Ltd

Published: 2004

Total Pages: 142

ISBN-13: 190474463X

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This book presents a simple guide to managing a crises in the travel and tourism industry. Mary Lynch, formerly Chief Executive of the English Tourism Council, examines the impacts of such a crisis - whether it be regional or international - from a practical viewpoint. She then goes on to look at what can be done to minimise those impacts in order to speed recovery.

Make Your Small Business A Winner: Teach Yourself
Make Your Small Business A Winner: Teach Yourself

Author: Anna Hipkiss

Publisher: Teach Yourself

Published: 2010-01-29

Total Pages: 203

ISBN-13: 1444129554

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Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Market Trading Tactics
Market Trading Tactics

Author: Daryl Guppy

Publisher: John Wiley & Sons

Published: 2011-12-15

Total Pages: 383

ISBN-13: 1118177169

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A veteran hockey writer takes on hockey culture and the NHL--addressing the games most controversial issue Whether its on-ice fist fights or head shots into the glass, hockey has become a nightly news spectacle--with players pummeling and bashing each other across the ice like drunken gladiators. And while the NHL may actually condone on-ice violence as a ticket draw, diehard hockey fan and expert Adam Proteau argues against hockeys transformation into a thuggish blood sport. In Fighting the Good Fight, Proteau sheds light on the many perspectives of those in and around the game, with interviews of current and former NHL stars, coaches, general managers, and league executives, as well as medical experts. One of the most well-known media figures on the hockey scene today, famous for his funny, feisty observations as a writer for the Toronto Star and The Hockey News and commentator on CBC radio and TV, Adam Proteau is also one of the few mainstream media voices who is vehemently anti-fighting in hockey. Not only is his book a plea to the games gatekeepers to finally clamp down on the runaway violence that permeates the sport even at its highest level, he offers realistic suggestions on ways to finally clean the game up. • Includes interviews with medical experts on head injuries and concussions, as well as with other members of the media • The author not only wages an attack on the value of fighting in hockey--but also on the establishment hockey culture Covering the most polarizing issue in hockey today, Fighting the Good Fight gives hockey fans and sports lovers everywhere a reason to stamp their feet and whistle--at a rare display of eloquence and common sense. WebCatUpdater-Profile_26@1326742171896