A showcase for the world's most eye-catching window displays, this book offers inspiration and guidance to visual merchandisers and retailers, helping them to create windows that not only look good but also help to increase sales. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. A must for anyone involved in bricks and mortar retail.
Shop windows bring glamour, fun, theatre and arts to the streets, a visible 24-hour expression of the store's image, brand and inspiration. Mary Portas brings her personal experience and insight to this selection of window displays. From New York to Paris, from San Francisco to Tokyo, her examples range from world-famous stores to tiny, little-known shops. A guide to the subject, this book examines the best use of space and props; the effect of lighting; the essence of styling; the potential of colour; the key role of mannequins; special characteristics of seasonal windows, and of tactical windows for the promotion of specific products; and how to achieve miracles on tight budgets. The book, illustrated with colour photographs, should be useful for anyone concerned professionally with retailing, design and visual communication.
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
The windows of Louis Vuitton's storefronts are magnetic. Onlookers stand with eyes wide in wonder at such spectacles as a colossal roller coaster, a panoply of brightly colored hot-air balloons, or a universe of polka dots. With an oeuvre of over thirty-five displays, creators Faye McLeod and Ansel Thompson bring the windows of one of the world's leading luxury brands to life with unparalleled magic. Featuring an introduction by The New York Times fashion director and critic Vanessa Friedman, these celebrated vitrines are presented as works of art in this hand-bound oversize Ultimate Collection edition, capturing the inspired world that is Louis Vuitton.
An amazing new search-and-find adventure from the creative mind of renowned photographer and author Walter Wick. Amazing photographs accompany a search-and-find story by Walter Wick, the creator of award-winning picture books, the author and photographer of the New York Times bestselling Can You See What I See? series, and the photographer of the bestselling I Spy series. CAN YOU SEE WHAT I SEE? TOYLAND EXPRESS, the eighth title in the bestselling search-and-find series, follows the life of a toy train from the workshop to the attic, only to be rescued at a yard sale and brought to life once again in a new home. As readers search for more than 250 hidden objects, they will also notice how the train takes on various transformations along its journey.
Completely unlike any encyclopedia before it, The Book of Firsts is the product of decades of archiving and research from the incredible Patrick Robertson. For many years the proprietor of a stock photo archive and collector of all forms of ephemera, Robertson boasts a library that includes ads, clippings, and archival materials going back well over 100 years. In this amazing work, Robertson indexes and describes the things he considers socially relevant, such as the first black head of a white government (it's not who you think), the first baby carriage, and the first department store. He writes about all this with an unparalleled knowledge and impossible-to-fake fluency with a staggering number of subjects. What's more, Robertson renders this massive reference with subtle but distinctive humor, and an eye for fascinating detail. Every entry in this book includes a first time in America, and many also have firsts from elsewhere in the world. With a handsome design and an oversized trim, this will be both a groundbreaking work of reference and a beautiful gift for trivia heads.
They are astonishing, wonderful, and always, invariably modern: the windows at Tiffany’s Fifth Avenue flagship are the stuff dreams are made of. Their appeal is universal, inviting passersby, old and young, to vanish through the looking glass and into a spellbinding world of robin’s egg blue where even the most elusive of fantasies may come true. This hand-bound oversize Ultimate Collection edition presents a well-curated tour of the intricately crafted displays that continue to serve as references of the zeitgeist, from the legendary designer Gene Moore’s Christmas and Valentine’s displays to the neon creations of the current Tiffany & Co. creative team. Along with never-before-seen concept sketches, historical manuscripts, behind the scenes imagery and insights by cultural influencers and devotees of the world’s global arbiter of design and style, Windows at Tiffany’s revisits the whimsy and spirit of one of the world’s most recognized brands, and elicits nostalgia for each reader’s first blue box moment.
Reprint of the 1952 book on interior and window display in the retail setting, including all the original vintage illustrations. Contents 1. DISPLAY AND SALES, 13 2. DISPLAY DEPARTMENT PERSONNEL, 22 3. MACHINES AND MATERIALS, 26 4. STRUCTURAL EQUIPMENT, 32 5. LIGHTING AND LAYOUT, 38 6. SIGNS AND SHOW CARDS, 43 7. COLOR, 49 8. INTERIOR DISPLAYS, 60 9. THEME IN DISPLAY, 65 10. GETTING THE MOST PROM DISPLAY, 76 11. WINDOWS AS MONEY, 87 12. POINTOESALE DISPLAYS, 96 13. STORE-FRONT AND WINDOW DESIGN, 103 14. EXAMPLES OF WINDOWS SUMMARY, 109
