Contemporary Business
Author: David L. Kurtz
Publisher:
Published: 2015
Total Pages: 638
ISBN-13: 9781119443452
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Business Statistics for Contemporary Decision Making
Author: Ignacio Castillo
Publisher: John Wiley & Sons
Published: 2023-05-08
Total Pages: 850
ISBN-13: 1119983223
DOWNLOAD EBOOKShow students why business statistics is an increasingly important business skill through a student-friendly pedagogy. In this fourth Canadian edition of Business Statistics For Contemporary Decision Making authors Ken Black, Tiffany Bayley, and Ignacio Castillo uses current real-world data to equip students with the business analytics techniques and quantitative decision-making skills required to make smart decisions in today's workplace.
Essentials of Contemporary Business
Author: Louis E. Boone
Publisher: John Wiley & Sons
Published: 2013-11-27
Total Pages: 336
ISBN-13: 1118336496
DOWNLOAD EBOOKThis text is an unbound, binder-ready edition. We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.
Contemporary Business
Author: Louis E. Boone
Publisher: John Wiley & Sons
Published: 2019-12-09
Total Pages: 656
ISBN-13: 1119501334
DOWNLOAD EBOOKContemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student’s ability to evaluate and provide solutions to today’s global business challenges and ultimately to thrive in today’s fast-paced business environment.
Business Experiments with R
Author: B. D. McCullough
Publisher: John Wiley & Sons
Published: 2021-03-26
Total Pages: 388
ISBN-13: 1119689880
DOWNLOAD EBOOKBUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.
Sales Force Management
Author: Joseph F. Hair, Jr.
Publisher: John Wiley & Sons
Published: 2020-09-16
Total Pages: 544
ISBN-13: 1119702836
DOWNLOAD EBOOKThe second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.
Special Events
Author: Seungwon Lee
Publisher: John Wiley & Sons
Published: 2020-08-25
Total Pages: 416
ISBN-13: 1119345731
DOWNLOAD EBOOKRecent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner’s essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon “Shawn” Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway’s Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes “Ecologic,” “Techview,” and/or “Secureview,” mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.
Introduction to Information Systems
Author: R. Kelly Rainer
Publisher: John Wiley & Sons
Published: 2008-01-09
Total Pages: 452
ISBN-13: 0470169001
DOWNLOAD EBOOKWHATS IN IT FOR ME? Information technology lives all around us-in how we communicate, how we do business, how we shop, and how we learn. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy for students to take information technology for granted. Rainer and Turban's Introduction to Information Systems, 2nd edition helps make Information Technology come alive in the classroom. This text takes students where IT lives-in today's businesses and in our daily lives while helping students understand how valuable information technology is to their future careers. The new edition provides concise and accessible coverage of core IT topics while connecting these topics to Accounting, Finance, Marketing, Management, Human resources, and Operations, so students can discover how critical IT is to each functional area and every business. Also available with this edition is WileyPLUS - a powerful online tool that provides instructors and students with an integrated suite of teaching and learning resources in one easy-to-use website. The WileyPLUS course for Introduction to Information Systems, 2nd edition includes animated tutorials in Microsoft Office 2007, with iPod content and podcasts of chapter summaries provided by author Kelly Rainer.
Sociology For Dummies
Author: Jay Gabler
Publisher: John Wiley & Sons
Published: 2010-03-05
Total Pages: 383
ISBN-13: 0470632526
DOWNLOAD EBOOKThe first authoritative yet accessible guide to this broad and popular topic Sociology is the study of human and societal interaction, and because society is constantly changing, sociology will always remain a crucial and relevant subject. Sociology For Dummies helps you understand this complex field, serving as the ideal study guide both when you're deciding to take a class as well as when you are already participating in a course. Provides a general overview of what sociology in as well as an in-depth look at some of the major concepts and theories Offers examples of how sociology can be applied and its importance to everyday life Avoiding jargon, Sociology For Dummies will get you up to speed on this widely studied topic in no time.
Advanced Accounting
Author: Debra C. Jeter
Publisher: John Wiley & Sons
Published: 2019-01-30
Total Pages: 832
ISBN-13: 1119373204
DOWNLOAD EBOOKAdvanced Accounting delivers an in-depth, comprehensive introduction to advanced accounting theory and application, using actual business examples and relevant news stories to demonstrate how core principles translate into real-world business scenarios. Clearly defined and logically organized Learning Objectives aid in student comprehension, while highlighted Related Concepts illustrate how individual concepts fit into the larger picture. Short answer questions throughout the chapter allow students to test their knowledge before reaching the more in-depth end-of-chapter questions, promoting a deeper understanding of both technical and conceptual aspects of the field. Written by active accounting researchers, this text brings clarity and flexibility to the central ideas underlying business combinations, consolidated financial statements, foreign currency transactions, partnerships, non-profit accounting and more. This new Seventh Edition has been updated to reflect the latest changes to FASB and GASB standards, allowing students to build a skill set based on up-to-date practices. With a student-oriented pedagogy designed to enhance comprehension, promote engagement, and build real-world understanding, this user-friendly book provides an essential foundation in current advanced accounting methods and standards.
