Who Speaks for Hispanics?

Who Speaks for Hispanics?

Author: Deirdre Martinez

Publisher: State University of New York Press

Published: 2008-12-31

Total Pages: 189

ISBN-13: 0791493695

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Examines the policy stances of two major Hispanic interest groups.


Finding Latinx

Finding Latinx

Author: Paola Ramos

Publisher: Vintage

Published: 2020-10-20

Total Pages: 336

ISBN-13: 1984899104

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Latinos across the United States are redefining identities, pushing boundaries, and awakening politically in powerful and surprising ways. Many—Afrolatino, indigenous, Muslim, queer and undocumented, living in large cities and small towns—are voices who have been chronically overlooked in how the diverse population of almost sixty million Latinos in the U.S. has been represented. No longer. In this empowering cross-country travelogue, journalist and activist Paola Ramos embarks on a journey to find the communities of people defining the controversial term, “Latinx.” She introduces us to the indigenous Oaxacans who rebuilt the main street in a post-industrial town in upstate New York, the “Las Poderosas” who fight for reproductive rights in Texas, the musicians in Milwaukee whose beats reassure others of their belonging, as well as drag queens, environmental activists, farmworkers, and the migrants detained at our border. Drawing on intensive field research as well as her own personal story, Ramos chronicles how “Latinx” has given rise to a sense of collectivity and solidarity among Latinos unseen in this country for decades. A vital and inspiring work of reportage, Finding Latinx calls on all of us to expand our understanding of what it means to be Latino and what it means to be American. The first step towards change, writes Ramos, is for us to recognize who we are.


Making Hispanics

Making Hispanics

Author: G. Cristina Mora

Publisher: University of Chicago Press

Published: 2014-03-07

Total Pages: 250

ISBN-13: 022603397X

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How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nationalities become portrayed as one? Cristina Mora answers both these questions and details the scope of this phenomenon in Making Hispanics. She uses an organizational lens and traces how activists, bureaucrats, and media executives in the 1970s and '80s created a new identity category—and by doing so, permanently changed the racial and political landscape of the nation. Some argue that these cultures are fundamentally similar and that the Spanish language is a natural basis for a unified Hispanic identity. But Mora shows very clearly that the idea of ethnic grouping was historically constructed and institutionalized in the United States. During the 1960 census, reports classified Latin American immigrants as “white,” grouping them with European Americans. Not only was this decision controversial, but also Latino activists claimed that this classification hindered their ability to portray their constituents as underrepresented minorities. Therefore, they called for a separate classification: Hispanic. Once these populations could be quantified, businesses saw opportunities and the media responded. Spanish-language television began to expand its reach to serve the now large, and newly unified, Hispanic community with news and entertainment programming. Through archival research, oral histories, and interviews, Mora reveals the broad, national-level process that led to the emergence of Hispanicity in America.


Inventing Latinos

Inventing Latinos

Author: Laura E. Gómez

Publisher: The New Press

Published: 2022-09-06

Total Pages: 137

ISBN-13: 1620977664

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Named one of the Best Books of the Year by NPR An NPR Best Book of the Year, exploring the impact of Latinos’ new collective racial identity on the way Americans understand race, with a new afterword by the author Who are Latinos and where do they fit in America’s racial order? In this “timely and important examination of Latinx identity” (Ms.), Laura E. Gómez, a leading critical race scholar, argues that it is only recently that Mexican Americans, Puerto Ricans, Cubans, Dominicans, Central Americans, and others are seeing themselves (and being seen by others) under the banner of a cohesive racial identity. And the catalyst for this emergent identity, she argues, has been the ferocity of anti-Latino racism. In what Booklist calls “an incisive study of history, complex interrogation of racial construction, and sophisticated legal argument,” Gómez “packs a knockout punch” (Publishers Weekly), illuminating for readers the fascinating race-making, unmaking, and re-making processes that Latinos have undergone over time, indelibly changing the way race functions in this country. Building on the “insightful and well-researched” (Kirkus Reviews) material of the original, the paperback features a new afterword in which the author analyzes results of the 2020 Census, providing brilliant, timely insight about how Latinos have come to self-identify.


Yes! We Are Latinos

Yes! We Are Latinos

Author: Alma Flor Ada

Publisher: Charlesbridge Publishing

Published: 2016-03-01

Total Pages: 99

ISBN-13: 1580895492

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Juanita lives in New York and is Mexican. Felipe lives in Chicago and is Panamanian, Venezuelan, and black. Michiko lives in Los Angeles and is Peruvian and Japanese. Each of them is Latino. Thirteen young Latinos and Latinas living in America are introduced in this book celebrating the rich diversity of the Latino and Latina experience in the United States. Free-verse fictional narratives from the perspective of each youth provide specific stories and circumstances for the reader to better understand the Latino people’s quest for identity. Each profile is followed by nonfiction prose that further clarifies the character’s background and history, touching upon important events in the history of the Latino American people, such as the Spanish Civil War, immigration to the US, and the internment of Latinos with Japanese ancestry during World War II. Alma Flor Ada and F. Isabel Campoy’s informational yet heartwarming text provides a resource for young Latino readers to see themselves, while also encouraging non-Latino children to understand the breadth and depth of the contributions made by Latinos in the US. Caldecott Medalist David Diaz’s hand-cut illustrations are bold and striking, perfectly complementing the vibrant stories in the book. YES! WE ARE LATINOS stands alone in its presentation of the broad spectrum of Latino culture and will appeal to readers of fiction and nonfiction.


The Other Latin@

The Other Latin@

Author: Blas Falconer

Publisher: University of Arizona Press

Published: 2022-04-26

Total Pages: 184

ISBN-13: 0816548587

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“The stereotype spells death to the imagination by shrinking all possibilities to one. Generalizations encourage us to stop considering what can be.” —from the Introduction The sheer number of different ethnic groups and cultures in the United States makes it tempting to classify them according to broad stereotypes, ignoring their unique and changing identities. Because of their growing diversity within the United States, Latinas and Latinos face this problem in their everyday lives. With cultural roots in Mexico, Puerto Rico, Cuba, the Dominican Republic, or a variety of other locales, Hispanic-origin people in the United States are too often consigned to a single category. With this book Blas Falconer and Lorraine M. López set out to change this. The Other Latin@ is a diverse collection of essays written by some of the best emerging and established contemporary writers of Latin origin to help answer the question: How can we treat U.S. Latina and Latino literature as a definable whole while acknowledging the many shifting identities within their cultures? By telling their own stories, these authors illuminate the richness of their cultural backgrounds while adding a unique perspective to Latina and Latino literature. This book sheds light on the dangers of abandoning identity by accepting cultural stereotypes and ignoring diversity within diversity. These contributors caution against judging literature based on the race of the author and lament the use of the term Hispanic to erase individuality. Honestly addressing difficult issues, this book will greatly contribute to a better understanding of Latina and Latino literature and identity.


Spanish-Language Television in the United States

Spanish-Language Television in the United States

Author: Kenton T. Wilkinson

Publisher: Routledge

Published: 2015-09-25

Total Pages: 289

ISBN-13: 1317688597

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Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.


The Economics of Language

The Economics of Language

Author: Barry R. Chiswick

Publisher: Routledge

Published: 2007-03-08

Total Pages: 929

ISBN-13: 113598204X

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Written by two internationally renowned experts in the field, this book explores the determinants of dominant language proficiency among immigrants and other linguistic minorities and the consequences of this proficiency for the labour market.Using empirical material from a range of countries, including the USA, Canada, Australia and Bolivia, the a


Hispanic Marketing

Hispanic Marketing

Author: Felipe Korzenny

Publisher: Routledge

Published: 2017-06-14

Total Pages: 521

ISBN-13: 1317422295

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Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.