Whisky Classified revolutionizes our appreciation of single malt whisky. David Wishart cuts through the confusing jargon often used to describe single malts and replaces it with an objective and easily applied guide to taste.
Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
A beautifully packaged look at the world's finest whiskies, with detailed photography of each bottle Rare Whisky is a stylish exploration of the world's finest and rarest whiskies, exquisitely packaged in a hardback book with slipcase. This book looks at the most exceptional whiskies across the world, focusing on key producers such as Scotland, Ireland, the USA and Japan, as well as interesting rarities from the likes of India and Taiwan. With beautiful photography of extremely rare bottles, from a breathtaking 1920s vintage sold at auction to the best offerings from recent years, Rare Whisky is essential reading for all whisky lovers.
AN AMAZON TOP 10 AND INTERNATIONAL BESTSELLING PHENOMENON...Celebrate five years of sweet, angsty pain with this special edition of A Love Letter to Whiskey by Kandi Steiner.THIS EDITION FEATURES:A forward from the authorA Love Letter to WhiskeyLove, Whiskey (a brand new novella from Jamie's point of view -- 50,000 words of new content, including an extended epilogue)Bonus Content including letters from the author, fun facts and behind the scenes, as well as a note from the audiobook narratorBrand new special edition coverI saw him first.But it didn't matter.Because he saw her.He was my best friend, and I was his.We couldn't be together, but we couldn't stand to be apart.And if you're not truly lovers... but you're so much more than friends... what exactly are you?
A field guide to cheese-and-drink combinations that go beyond Parmigiano and Prosecco Cheese and wine are a classic combination, but many cheeses taste even better with beer or cider. Steve Jones, proprietor of the Portland- based Cheese Bar and Chizu (cheese served sushi- style), has been successfully matching cheeses with alcoholic beverages for more than two decades. Here he shares his knowledge by introducing 75 different cheeses and pairing each with the beverage that brings out the best in both. Jones provides a treasure trove of delectable, often surprising pairings, as well as simple steps for successful experimentation. This guide will function as a crash course for beginners on buying, storing, and serving cheese and alcohol, while offering more seasoned aficionados page after page of cheese-and-beverage combinations to replicate at home. With gorgeous photographs, this book captures the allure, approachability, and, most importantly, the sheer joy of pairing cheese with beer, wine, or cider.
Brian Haara recounts the development of commercial laws that guided the United States from an often reckless laissez-faire mentality, through the growing pains of industrialization, past the overcorrection of Prohibition, and into its final state as a nation of laws.
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make