Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies

Author: John Arnold

Publisher: John Wiley & Sons

Published: 2009-03-23

Total Pages: 970

ISBN-13: 0470483660

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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.


Heart Disease for Dummies®

Heart Disease for Dummies®

Author: James M. Rippe

Publisher: ReadHowYouWant.com

Published: 2009-08-12

Total Pages: 374

ISBN-13: 1442982276

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Consider these facts: One American dies of heart disease every 33 seconds-amounting to almost one million deaths every year. Almost one in four Americans has one or more types of heart disease. Considering all risk factors for heart disease-high blood pressure, high cholesterol, smoking, being overweight, physical inactivity-not one family in America is left untouched by heart disease......Regardless of your age, sex, ethnicity, and current heart health, you can acquire the knowledge and take action to work toward a healthier heart and the benefits that go with it. As you hold this book in your hand to read these facts, your heart is beating away in your chest, sustaining your life. Although it's about the size of a clenched adult fist and weighs less than a pound, your heart beats 40 million times a year and generates enough force to lift you 100 miles into the atmosphere. What an amazing-and absolutely essential-machine.


Sony CLIÉ For Dummies

Sony CLIÉ For Dummies

Author: Denny Atkin

Publisher: John Wiley & Sons

Published: 2004-06-28

Total Pages: 386

ISBN-13: 0764576321

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Shows users how to make the most of Sony's popular Palm OS PDA, the CLIE Sony holds the second largest share of the U.S. PDA market-12.1 percent Guides new and intermediate users through the all the latest CLIE features and functions, from using Graffiti and working with Microsoft Office and PDF files to scheduling appointments, checking e-mail, and beaming data Covers cool multimedia features such as taking digital photos, producing slide shows, recording and watching movies, transferring music, and creating reminders using the built-in voice recorder Written in a friendly, accessible style by PDA guru Denny Atkin, Editorial Director of Handheld Computing magazine


Microsoft CRM For Dummies

Microsoft CRM For Dummies

Author: Joel Scott

Publisher: John Wiley & Sons

Published: 2004-11-11

Total Pages: 386

ISBN-13: 0764544896

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Microsoft CRM, das sind die heiss ersehnten Customer Relationship Management (CRM) Software Anwendungen von Microsoft, die jetzt demnächst auf den Markt kommen und die insbesondere auf den Bedarf kleiner und mittelständischer Unternehmen zugeschnitten sind. "Microsoft CRM For Dummies" ist ein praktischer Leitfaden, der Anfänger und fortgeschrittene Anfänger mit dem Leistungsumfang und der Nutzung dieser CRM Software vertraut macht. Das Buch geht ausführlich auf die wichtigsten Features von Microsoft CRM ein, wie z.B. integrierte Vertriebs- und Servicemodule, Funktionen für das Lead- und Verkaufschancenmanagement, komplette Kontakthistorie, automatisches Ereignismeldungssystem, leistungsfähige Wissensdatenbank sowie spezielle Reporting Tools für die genaue Umsatzplanung und die Auswertung der Geschäftsaktivitäten. Die Vorteile von Microsoft CRM liegen klar auf der Hand: Mit dieser neuen Software können Sie effektiver verkaufen, alle Aktivitäten zentral an einem Ort verwalten, potentielle Interessenten effizient ermitteln und zu Kunden machen, schneller informationsbasierte Entscheidungen treffen, durchgängigen Service anbieten und vieles andere mehr. Darüber hinaus ist Microsoft CRM schnell einzuführen, leicht anzupassen und einfach zu bedienen. Autor Joel Scott gilt international als Experte für erfolgreiches CRM im Bereich mittelständischer Unternehmen. Er ist President und Chef-Trainer der Computer Control Corporation, einem Unternehmen, das sich auf den Vertrieb von CRM Software und entsprechenden Schulungen spezialisiert hat. Ein Band aus der beliebten 'For Dummies'-Reihe.


Fool's Gold

Fool's Gold

Author: Mark Y. Herring

Publisher: McFarland

Published: 2007-05-22

Total Pages: 201

ISBN-13: 0786430826

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This work skeptically explores the notion that the internet will soon obviate any need for traditional print-based academic libraries. It makes a case for the library's staying power in the face of technological advancements (television, microfilm, and CD-ROM's were all once predicted as the contemporary library's heir-apparent), and devotes individual chapters to the pitfalls and prevarications of popular search engines, e-books, and the mass digitization of traditional print material.


Doctors and Paintings

Doctors and Paintings

Author: John Middleton

Publisher: CRC Press

Published: 2018-08-11

Total Pages: 216

ISBN-13: 1315343223

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This work includes forewords by Sir Liam Donaldson and Peter Wheeler, Chief Medical Officer, Department of Health; Dean, College of Fine Arts, University of Sharjah, United Arab Emirates. Appreciating art can help doctors build empathy with patients and reduce stress. By stimulating thought and reflection through paintings, this concise and engaging text invites readers to examine their motivation, their profession and their world. This exciting new book provides vital refreshment for doctors and medical students, lecturers and tutors in medical humanities, and healthcare professionals with mentoring roles. "John and Erica Middleton guide the reader gently along the interface between art and medicine, in their own inimitable style. Whether in search of an introduction to the world of art, or wishing to consider the role that the formal study of art might play in professional development, reading this book is likely to prove rewarding. Turning these pages will help doctors to appreciate afresh the window through which they look upon the world" - Sir Liam Donaldson, in his Foreword. "Great art provides insights into the human condition. If through a systematic engagement with art and literature as an extension of their medical practice, GPs can apply those insights to themselves (know thyself), they can equally apply them when dealing with patients. Doctors and patients are people, subjects. Intersubjectivity is perhaps a better word than empathy to define what this book seeks to promote, the capacity of the doctor to enter into and inhabit the patient's subjectivity" - Peter Wheeler, in his Foreword.