What Kids Buy and Why

What Kids Buy and Why

Author: Daniel Acuff

Publisher: Simon and Schuster

Published: 2010-06-15

Total Pages: 232

ISBN-13: 1451603177

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If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.


What Kids Really Want That Money Can't Buy

What Kids Really Want That Money Can't Buy

Author: Betsy Taylor

Publisher: Warner Books (NY)

Published: 2004

Total Pages: 260

ISBN-13: 9780446691895

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Offers practical tips for raising healthy children in a commercial world, based on the results of an art and essay contest in which kids were asked what they want that money cannot buy.


Understanding Kids, Play, and Interactive Design

Understanding Kids, Play, and Interactive Design

Author: Mark Schlichting

Publisher: CRC Press

Published: 2019-09-23

Total Pages: 747

ISBN-13: 0429664834

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This book is a way of sharing insights empirically gathered, over decades of interactive media development, by the author and other children’s designers. Included is as much emerging theory as possible in order to provide background for practical and technical aspects of design while still keeping the information accessible. The author's intent for this book is not to create an academic treatise but to furnish an insightful and practical manual for the next generation of children’s interactive media and game designers. Key Features Provides practical detailing of how children's developmental needs and capabilities translate to specific design elements of a piece of media Serves as an invaluable reference for anyone who is designing interactive games for children (or adults) Detailed discussions of how children learn and how they play Provides lots of examples and design tips on how to design content that will be appealing and effective for various age ranges Accessible approach, based on years of successful creative business experience, covers basics across the gamut from developmental needs and learning theories to formats, colors, and sounds


Social Issues in America

Social Issues in America

Author: James Ciment

Publisher: Routledge

Published: 2015-03-04

Total Pages: 2056

ISBN-13: 1317459717

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More than 150 key social issues confronting the United States today are covered in this eight-volume set: from abortion and adoption to capital punishment and corporate crime; from obesity and organized crime to sweatshops and xenophobia.


The Grain-Free, Sugar-Free, Dairy-Free Family Cookbook

The Grain-Free, Sugar-Free, Dairy-Free Family Cookbook

Author: Leah Webb

Publisher: Chelsea Green Publishing

Published: 2019

Total Pages: 322

ISBN-13: 1603587594

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Including One Month of Kid-Friendly Meal Plans and Detailed Shopping Lists to Make Life Easier As the rate of chronic illness skyrockets, more and more parents are faced with the sobering reality of restrictive diets. And because everyone is busy, many families come to rely on store-bought "healthy" products to make life simpler, but many of these are loaded with sugar and hidden toxins. When faced with her own family health crisis, mother and health coach Leah Webb realized that in order to consistently provide high quality food for her family, nearly 100 percent of their meals would need to be homemade. But when she looked for a resource to guide her, most cookbooks that offered recipes "free" of allergenic foods were also high in processed starches, flours, and sugar. Webb, like so many parents, was looking for a cookbook that offered deeply nutritious, kid-friendly, whole foods recipes that were also easy, but there wasn't one--so she wrote it herself. The Grain-Free, Sugar-Free, Dairy-Free Family Cookbook offers a new system to preparing food and approaching the kitchen that gets kids involved in cooking, which encourages excitement around food (a major challenge with restrictive diets). The recipes are rich in healthy fats, nutrient-dense vegetables, ferments, and grass-fed meats, and include snacks, school lunches, and delicious sweet treats that rival the flavors of sugar-dense desserts. By following Leah's meal plans, parents will be sure to please everyone in the family and make cooking on a restrictive diet enjoyable and doable over a long period of time. Families that know they would like to rid themselves of grain, sugar, and dairy, but are intimidated by starting, will find Webb's advice and troubleshooting invaluable. The cookbook outlines family-tested methods that make for effective and efficient preparation, including everyday basic recipes that will become part of a cook's intuitive process over time. The best part is that although Leah prepares nearly every single one of her family's breakfasts, lunches, dinners, and snacks using whole food ingredients, she only spends four to six hours on food preparation per week Through stocking her freezer, prepping the kitchen, shopping and cooking in bulk, and consistently planning meals, this diet plan is not only possible; it is manageable and fulfilling. Prepare for this cookbook to radically change your life.


Appetite for Life

Appetite for Life

Author: Stacey Antine

Publisher: Harper Collins

Published: 2012-09-11

Total Pages: 347

ISBN-13: 0062199862

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“Stacey Antine understands kids, nutrition, and the joys of good food, and knows how to bring them all together.” —David L. Katz, MD, Yale University School of Medicine, and Editor-in-Chief of Childhood Obesity “I love this book!" —Curtis G. Aikens Sr., Food Network chef and author of Curtis Aikens’ Guide to the Harvest Appetite for Life is a fun, practical, and proven guide to raising healthy eaters, from Stacey Antine, founder and CEO of HealthBarn USA. Filled with more than 100 nutritious, easy-to-prepare, kid-approved-thumbs-up recipes, Appetite for Life will transform the way your family eats by getting them off the pre-packaged, fast-food path. This essential cookbook and nutrition guide is a must-own for mothers whose kids have been rejecting their vegetables for years; for readers of Michael Pollan, Alice Waters, and Jamie Olliver; and for supporters of First Lady Michelle Obama’s “Let’s Move” initiative to fight obesity.


Magical Kids II

Magical Kids II

Author: Sally Gardner

Publisher: Penguin

Published: 2008-10-16

Total Pages: 228

ISBN-13: 1440652694

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Sally Gardner expands her Magical Kids series with two more delightfully quirky chapter books, packaged together in this fun “flip” format for twice the magic! Fans of Judy Moody and My Weird School are sure to snatch this one up!