Commercial Art
Author:
Publisher:
Published: 1920
Total Pages: 638
ISBN-13:
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Author: Barry Hoffman
Publisher:
Published: 2002
Total Pages: 152
ISBN-13:
DOWNLOAD EBOOKTwo great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
Author: Julie Anne Lambert
Publisher:
Published: 2020
Total Pages: 0
ISBN-13: 9781851245383
DOWNLOAD EBOOKExploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
Author: Ernestine Miller
Publisher: St Martins Press
Published: 1980-01-01
Total Pages: 64
ISBN-13: 9780312054168
DOWNLOAD EBOOKReproduces twenty-nine full-color commercial advertisements originally designed by the most notable illustrators in the eighty-year history of American advertising, including Wyeth, Rockwell, and Parrish
Author: National Learning Corporation
Publisher: What Do You Know About Books
Published: 2018
Total Pages: 0
ISBN-13: 9780837370309
DOWNLOAD EBOOKThe Test Your Knowledgea Series asks What Do You Know Abouta various subjects or areas of personal interest.
Author: Nik Mahon
Publisher: Bloomsbury Publishing
Published: 2017-11-02
Total Pages: 186
ISBN-13: 1350034568
DOWNLOAD EBOOKArt Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author: Barbara Gordon
Publisher: McGraw Hill Professional
Published: 2004
Total Pages: 180
ISBN-13: 9780071411493
DOWNLOAD EBOOKThe most comprehensive career book series available, Opportunities in ... explores a vast range of professions. Each book offers: The latest information on a field of interest Training and education requirements for each career Salary statistics for different positions within each field Up-to-date professional and Internet resources And much more.
Author: Gary D. Rhodes
Publisher: Edinburgh University Press
Published: 2020-01-07
Total Pages: 208
ISBN-13: 1474460704
DOWNLOAD EBOOKThe American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Author: Dave Birss
Publisher: Lulu.com
Published:
Total Pages: 107
ISBN-13: 1471620980
DOWNLOAD EBOOKAuthor: Laura Osorno
Publisher: Design Media Publishing (Uk) Limited
Published: 2014-03
Total Pages: 0
ISBN-13: 9789881545138
DOWNLOAD EBOOKIf one day, you pick it up in a bookshop, you will be immediately invited into an unusual visual journey to really appreciate the illustration design. This book has collected a number of masterpieces of commercial illustration around the world, illustrating to us that how designers apply the illustration in the commodities. So many classical projects will perfectly present the designers endless creativity!