It's Not About the Shark
It's Not About the Shark

Author: David Niven, PhD

Publisher: St. Martin's Press

Published: 2014-11-04

Total Pages: 241

ISBN-13: 1466839236

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In the spirit of The Tipping Point and Freakonomics, David Niven presents a new way of decoding the riddles of the everyday choices we make. It's Not About the Shark opens the door to the groundbreaking science of solutions by turning problems—and how we solve them—upside down. When we have a problem, most of us zero in, take it apart, and focus until we have it solved. David Niven shows us that focusing on the problem is exactly the wrong way to find an answer. Putting problems at the center of our thoughts shuts down our creative abilities, depletes stamina, and feeds insecurities. It's Not About the Shark shows us how to transform our daily lives, our work lives, and our family lives with a simple, but rock-solid principle: If you start by thinking about your problems, you'll never make it to a solution. If you start by thinking about a solution, you'll never worry about your problems again. Through real-life examples and psychology research, Niven shows us why: *Focusing on the problem first makes us 17 times less likely to find an answer *Being afraid of a problem is natural: we're biologically primed to be afraid *Finding a problem creates power – which keeps you from finding a solution *Working harder actually hides answers *Absolute confidence makes you less likely to find the answer *Looking away from a problem helps to see a solution *Listening only to yourself is one of the best ways to find an answer Combining hard facts, good sense, and a strong dose of encouragement, Niven provides fresh and positive ways to think about problem solving.

Orbital Mechanics for Engineering Students
Orbital Mechanics for Engineering Students

Author: Howard D. Curtis

Publisher: Elsevier

Published: 2009-10-26

Total Pages: 740

ISBN-13: 0080887848

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Orbital Mechanics for Engineering Students, Second Edition, provides an introduction to the basic concepts of space mechanics. These include vector kinematics in three dimensions; Newton's laws of motion and gravitation; relative motion; the vector-based solution of the classical two-body problem; derivation of Kepler's equations; orbits in three dimensions; preliminary orbit determination; and orbital maneuvers. The book also covers relative motion and the two-impulse rendezvous problem; interplanetary mission design using patched conics; rigid-body dynamics used to characterize the attitude of a space vehicle; satellite attitude dynamics; and the characteristics and design of multi-stage launch vehicles. Each chapter begins with an outline of key concepts and concludes with problems that are based on the material covered. This text is written for undergraduates who are studying orbital mechanics for the first time and have completed courses in physics, dynamics, and mathematics, including differential equations and applied linear algebra. Graduate students, researchers, and experienced practitioners will also find useful review materials in the book. - NEW: Reorganized and improved discusions of coordinate systems, new discussion on perturbations and quarternions - NEW: Increased coverage of attitude dynamics, including new Matlab algorithms and examples in chapter 10 - New examples and homework problems

Growth IQ
Growth IQ

Author: Tiffani Bova

Publisher: Penguin

Published: 2018-08-14

Total Pages: 354

ISBN-13: 0525534407

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A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Algebra and Trigonometry
Algebra and Trigonometry

Author: Jay P. Abramson

Publisher:

Published: 2015-02-13

Total Pages: 1564

ISBN-13: 9781938168376

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"The text is suitable for a typical introductory algebra course, and was developed to be used flexibly. While the breadth of topics may go beyond what an instructor would cover, the modular approach and the richness of content ensures that the book meets the needs of a variety of programs."--Page 1.

Introduction to Optimum Design
Introduction to Optimum Design

Author: Jasbir Singh Arora

Publisher: Academic Press

Published: 2011-08-12

Total Pages: 897

ISBN-13: 012381376X

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Introduction to Optimum Design, Third Edition describes an organized approach to engineering design optimization in a rigorous yet simplified manner. It illustrates various concepts and procedures with simple examples and demonstrates their applicability to engineering design problems. Formulation of a design problem as an optimization problem is emphasized and illustrated throughout the text. Excel and MATLAB® are featured as learning and teaching aids. - Basic concepts of optimality conditions and numerical methods are described with simple and practical examples, making the material highly teachable and learnable - Includes applications of optimization methods for structural, mechanical, aerospace, and industrial engineering problems - Introduction to MATLAB Optimization Toolbox - Practical design examples introduce students to the use of optimization methods early in the book - New example problems throughout the text are enhanced with detailed illustrations - Optimum design with Excel Solver has been expanded into a full chapter - New chapter on several advanced optimum design topics serves the needs of instructors who teach more advanced courses

College Algebra
College Algebra

Author: Jay Abramson

Publisher:

Published: 2018-01-07

Total Pages: 892

ISBN-13: 9789888407439

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College Algebra provides a comprehensive exploration of algebraic principles and meets scope and sequence requirements for a typical introductory algebra course. The modular approach and richness of content ensure that the book meets the needs of a variety of courses. College Algebra offers a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking students to apply what they've learned. Coverage and Scope In determining the concepts, skills, and topics to cover, we engaged dozens of highly experienced instructors with a range of student audiences. The resulting scope and sequence proceeds logically while allowing for a significant amount of flexibility in instruction. Chapters 1 and 2 provide both a review and foundation for study of Functions that begins in Chapter 3. The authors recognize that while some institutions may find this material a prerequisite, other institutions have told us that they have a cohort that need the prerequisite skills built into the course. Chapter 1: Prerequisites Chapter 2: Equations and Inequalities Chapters 3-6: The Algebraic Functions Chapter 3: Functions Chapter 4: Linear Functions Chapter 5: Polynomial and Rational Functions Chapter 6: Exponential and Logarithm Functions Chapters 7-9: Further Study in College Algebra Chapter 7: Systems of Equations and Inequalities Chapter 8: Analytic Geometry Chapter 9: Sequences, Probability and Counting Theory

Arguing with Idiots
Arguing with Idiots

Author: Glenn Beck

Publisher: Simon and Schuster

Published: 2009-09-22

Total Pages: 338

ISBN-13: 1439166838

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Glenn Beck, the New York Times bestselling author of The Great Reset, provides the ultimate handbook for tackling and winning life’s most important arguments. FUNNY. FRIGHTENING. TRUE. The #1 New York Times bestseller that gives you the right answers when idiots leave you speechless! It happens to all of us: You’re minding your own business, when some idiot* informs you that guns are evil, the Prius will save the planet, or the rich have to finally start paying their fair share of taxes. Just go away! you think to yourself—but they only get more obnoxious. Your heart rate quickens. You start to sweat. But never fear, for Glenn Beck has stumbled upon the secret formula to winning arguments against people with big mouths and small minds: knowing the facts. And this book is full of them. The next time your Idiot Friends tell you how gun control prevents gun violence, you’ll tell them all about England’s handgun ban (see page 53). When they insist that we should copy the UK’s health-care system, you’ll recount the horrifying facts you read on page 244. And the next time you hear how produce prices will skyrocket without illegal workers, you’ll have the perfect rebuttal (from page 139). Armed with the ultimate weapon—the truth—you can now tolerate (and who knows, maybe even enjoy?) your encounters with idiots everywhere! *Idiots can’t be identified through voting records; look instead for people who hide behind stereotypes, embrace partisanship, and believe that bumper sticker slogans are a substitute for common sense.

Astrophysics in a Nutshell
Astrophysics in a Nutshell

Author: Dan Maoz

Publisher: Princeton University Press

Published: 2016-02-23

Total Pages: 310

ISBN-13: 0691164797

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The ideal one-semester astrophysics introduction for science undergraduates—now expanded and fully updated Winner of the American Astronomical Society's Chambliss Award, Astrophysics in a Nutshell has become the text of choice in astrophysics courses for science majors at top universities in North America and beyond. In this expanded and fully updated second edition, the book gets even better, with a new chapter on extrasolar planets; a greatly expanded chapter on the interstellar medium; fully updated facts and figures on all subjects, from the observed properties of white dwarfs to the latest results from precision cosmology; and additional instructive problem sets. Throughout, the text features the same focused, concise style and emphasis on physics intuition that have made the book a favorite of students and teachers. Written by Dan Maoz, a leading active researcher, and designed for advanced undergraduate science majors, Astrophysics in a Nutshell is a brief but thorough introduction to the observational data and theoretical concepts underlying modern astronomy. Generously illustrated, it covers the essentials of modern astrophysics, emphasizing the common physical principles that govern astronomical phenomena, and the interplay between theory and observation, while also introducing subjects at the forefront of modern research, including black holes, dark matter, dark energy, and gravitational lensing. In addition to serving as a course textbook, Astrophysics in a Nutshell is an ideal review for a qualifying exam and a handy reference for teachers and researchers. The most concise and current astrophysics textbook for science majors—now expanded and fully updated with the latest research results Contains a broad and well-balanced selection of traditional and current topics Uses simple, short, and clear derivations of physical results Trains students in the essential skills of order-of-magnitude analysis Features a new chapter on extrasolar planets, including discovery techniques Includes new and expanded sections and problems on the physics of shocks, supernova remnants, cosmic-ray acceleration, white dwarf properties, baryon acoustic oscillations, and more Contains instructive problem sets at the end of each chapter Solutions manual (available only to professors)

Applying Generalized Linear Models
Applying Generalized Linear Models

Author: James K. Lindsey

Publisher: Springer Science & Business Media

Published: 2008-01-15

Total Pages: 265

ISBN-13: 038722730X

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This book describes how generalised linear modelling procedures can be used in many different fields, without becoming entangled in problems of statistical inference. The author shows the unity of many of the commonly used models and provides readers with a taste of many different areas, such as survival models, time series, and spatial analysis, and of their unity. As such, this book will appeal to applied statisticians and to scientists having a basic grounding in modern statistics. With many exercises at the end of each chapter, it will equally constitute an excellent text for teaching applied statistics students and non- statistics majors. The reader is assumed to have knowledge of basic statistical principles, whether from a Bayesian, frequentist, or direct likelihood point of view, being familiar at least with the analysis of the simpler normal linear models, regression and ANOVA.

The NEURON Book
The NEURON Book

Author: Nicholas T. Carnevale

Publisher: Cambridge University Press

Published: 2006-01-12

Total Pages: 399

ISBN-13: 1139447831

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The authoritative reference on NEURON, the simulation environment for modeling biological neurons and neural networks that enjoys wide use in the experimental and computational neuroscience communities. This book shows how to use NEURON to construct and apply empirically based models. Written primarily for neuroscience investigators, teachers, and students, it assumes no previous knowledge of computer programming or numerical methods. Readers with a background in the physical sciences or mathematics, who have some knowledge about brain cells and circuits and are interested in computational modeling, will also find it helpful. The NEURON Book covers material that ranges from the inner workings of this program, to practical considerations involved in specifying the anatomical and biophysical properties that are to be represented in models. It uses a problem-solving approach, with many working examples that readers can try for themselves.