Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click
Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click

Author: Chris Kennedy

Publisher: Questing Vole Press

Published: 2019-11-13

Total Pages: 119

ISBN-13:

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This entirely practical guide teaches you how to write ad copy that conveys your brand and converts clicks into sales, traffic, and sign-ups, while avoiding flashy, artistic ads that have zero selling power. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals consistently, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing. - Understand your audience. - Convert clicks to sales. - Hit your advertising goals. - Grab the reader's attention. - Research SEO keywords. - Keep content relevant. - Funnel readers to a final call-to-action instruction. - Improve the chances of acquiring new customers in your ads. - Avoid clickbait and dying trends. - Recognize the importance of choosing grammar and syntax carefully. - Master business-to-business etiquette. - Use search operators to conduct marketing research efficiently. Contents 1. Web Ads 2. Web Headlines 3. Choosing the Perfect Word or Phrase 4. Marketing to Businesses 5. Advanced Google Searches

Learn to Program with JavaScript: A Self-Teaching Guide
Learn to Program with JavaScript: A Self-Teaching Guide

Author: Chris Kennedy

Publisher: Questing Vole Press

Published: 2019-11-20

Total Pages: 194

ISBN-13:

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Learn the core ideas and skills needed to begin programming in any language on any platform. Author Chris Kennedy uses JavaScript to explore the syntax and semantics of a programming language, and shows you how to write and execute your first program and understand what's going on under the hood. Along the way, you'll explore other programming languages, including C, Java, and Python, and learn the reasons to choose one language over another. Each lesson builds on the preceding one, so even if you've never written a line of code, you'll gain enough hands-on experience to be comfortable approaching any language. You can download the source code to follow along with all the examples. - Write source code on Windows, Mac, Linux, or Unix systems. - Make sense of programming jargon and buzzwords. - Understand compiled and interpreted languages. - Compare how code is written in different languages. - Work with numbers, strings, booleans, and other types of data. - Get input from the user. - Explore conditions, loops, variables, and expressions. - Control the structure and the flow of a program. - Use assignment, arithmetic, comparison, and logical operators. - Create and call functions. - Organize your code into independent modules. - Work with arrays and collections. - Adopt a programming style. - Read from and write to files. - Avoid common syntax and logic errors. - Debug your programs. - Use classes, objects, properties, and methods. - Link to libraries of ready-to-run code. - Explore memory management, algorithms, multithreading, and other advanced topics. Contents 1. Programming Basics 2. Writing Your First Program 3. Variables & Data Types 4. Conditional Code 5. Functions 6. More About Strings 7. Arrays 8. Programming Style & Pseudocode 9. Input & Output 10. Errors & Debugging 11. Objects 12. Advanced Topics 13. Next Steps

English Grammar for Impatient Students: A Self-Teaching Guide
English Grammar for Impatient Students: A Self-Teaching Guide

Author: Chris Kennedy

Publisher: Questing Vole Press

Published: 2019-10-26

Total Pages: 125

ISBN-13:

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Using proper grammar and punctuation improves the clarity of your writing and increases readers' confidence in your ideas. Appropriate for virtually any age range, this entertaining guide makes learning English grammar and usage simple and fun. You'll find simple explanations, plenty of examples, and helpful exercises. Rather than asking you to memorize scores of grammar rules, writer and editor Chris Kennedy shows you how to apply basic principles to avoid making the most common mistakes. - The parts of speech. - Sentences, clauses, and phrases. - Sentence diagrams. - Periods, commas, semicolons, colons, dashes, and other punctuation. - Possessive case. - Passive and active voice. - Parallelism and verbals. - Figures and written-out numbers. - Troublesome adjectives and adverbs. - Commonly confused words. - Giving the reader a good first impression. - Becoming a confident writer. Contents 1. An Overview of Grammar 2. The Parts of Speech 3. Punctuation 4. Common Problems 5. Exercises & Solutions

How to Write Copy That Sells
How to Write Copy That Sells

Author: Ray Edwards

Publisher: Morgan James Publishing

Published: 2016-02-16

Total Pages: 186

ISBN-13: 1630475025

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Web. Write. Sell.
Web. Write. Sell.

Author: Chris Kennedy

Publisher:

Published: 2019-11-19

Total Pages: 142

ISBN-13: 9781709803932

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This entirely practical guide teaches you how to write ad copy that conveys your brand and converts clicks into sales, traffic, and sign-ups, while avoiding flashy, artistic ads that have zero selling power. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals consistently, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing. Understand your audience. Convert clicks to sales. Hit your advertising goals. Grab the reader's attention. Research SEO keywords. Keep content relevant. Funnel readers to a final call-to-action instruction. Improve the chances of acquiring new customers in your ads. Avoid clickbait and dying trends. Recognize the importance of choosing grammar and syntax carefully. Master business-to-business etiquette. Use search operators to conduct marketing research efficiently. Contents 1. Web Ads 2. Web Headlines 3. Choosing the Perfect Word or Phrase 4. Marketing to Businesses 5. Advanced Google Searches About the Author Chris Kennedy is a writer, editor, and programmer based in Boulder, Colorado. When he's not typing, Chris climbs rocks, revises his screenplays, and reads the journals of polar explorers.

Ultimate Guide to Google AdWords
Ultimate Guide to Google AdWords

Author: Perry Marshall

Publisher: Entrepreneur Press

Published: 2017-10-10

Total Pages: 326

ISBN-13: 1613083718

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Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Popular Science
Popular Science

Author:

Publisher:

Published: 2005-09

Total Pages: 136

ISBN-13:

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

The Advocate
The Advocate

Author:

Publisher:

Published: 2001-08-14

Total Pages: 96

ISBN-13:

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The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

Popular Mechanics
Popular Mechanics

Author:

Publisher:

Published: 2000-01

Total Pages: 140

ISBN-13:

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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.