Web 2.0 and Beyond: Principles and Technologies draws on the author's iceberg model of Web 2.0, which places the social Web at the tip of the iceberg underpinned by a framework of technologies and ideas. The author incorporates research from a range of areas, including business, economics, information science, law, media studies, psychology, social
This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
In recent years, the use of Web-mediated digital technologies has constantly grown in importance, reshaping the communication landscape in all professional activities. Web 2.0 applications and platforms have evolved dramatically, exceeding all expectations, and have had an impact on all areas of activity, from personal and social to political and economic. A crucial role in this radical transformation has been played by social media, i.e. online resources enabling users to connect, interact, and share contents. They have changed social relations profoundly on an individual level, but also in their professional dimensions, transforming the dynamics of how professionals work, share knowledge and relate to each other and to their clients. This book explores online professional blogging and networking platforms, discussing methodological issues involved in analysing webmediated professional communication in a genre- and discourse- analytical perspective, with a focus on the structural and textual properties of genres on the Internet. The discursive objects investigated include professional weblogs, and in particular law blogs, professional groups on Facebook and LinkedIn, and LinkedIn job ads. Among the aspects examined are continuity with pre-existing traditional genres, generic integrity, and the debated status of social networking sites as platform users’ communities of practice.
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
This book will prepare you to meet the next wave of challenges in enterprise security, guiding you through and sharing best practices for designing APIs for rock-solid security. It will explore different security standards and protocols, helping you choose the right option for your needs. Advanced API Security, Second Edition explains in depth how to secure APIs from traditional HTTP Basic Authentication to OAuth 2.0 and the standards built around it. Keep your business thriving while keeping enemies away. Build APIs with rock-solid security. The book takes you through the best practices in designing APIs for rock-solid security, provides an in depth understanding of most widely adopted security standards for API security and teaches you how to compare and contrast different security standards/protocols to find out what suits your business needs, the best. This new edition enhances all the topics discussed in its predecessor with the latest up to date information, and provides more focus on beginners to REST, JSON, Microservices and API security. Additionally, it covers how to secure APIs for the Internet of Things (IoT). Audience: The Advanced API Security 2nd Edition is for Enterprise Security Architects and Developers who are designing, building and managing APIs. The book will provide guidelines, best practices in designing APIs and threat mitigation techniques for Enterprise Security Architects while developers would be able to gain hands-on experience by developing API clients against Facebook, Twitter, Salesforce and many other cloud service providers. What you’ll learn • Build APIs with rock-solid security by understanding best practices and design guidelines.• Compare and contrast different security standards/protocols to find out what suits your business needs, the best.• Expand business APIs to partners and outsiders with Identity Federation.• Get hands-on experience in developing clients against Facebook, Twitter, and Salesforce APIs.• Understand and learn how to secure Internet of Things.
Giving a sound technical introduction to 3GPP LTE and SAE, this book explains the decisions taken during standardization while also examining the likely competition for LTE such as HSPA+ and WiMAX. As well as looking at next generation network technologies, Beyond 3G - Bringing Networks, Terminals and the Web Together describes the latest mobile device developments, voice and multimedia services and the mobile web 2.0. It considers not only how the systems, devices and software work but also the reasons behind why they are designed in this particular way. How these elements strongly influence each other is discussed as well as how network capabilities, available bandwidth, mobile device capabilities and new application concepts will shape the way we communicate in the future. This book gives an end to end introduction to wireless, from mobile software architecture to core networks, making it a valuable resource for anyone working in the industry. Examines current and next-generation network technologies such as UMTS, HSPA+, WiMAX, LTE and Wifi Analyses and explains performance and capacity in practice as well as future capacity requirements and how they can be fulfilled Introduces the reader to the current cellular telephony architecture and to voice over IP architectures such as SIP, IMS and TISPAN Looks at mobile device hardware and mobile operating system evolution Encompasses all major global wireless standards for application development and the latest state of the mobile web 2.0
"The feeling was electric-energy humming through my body. I felt like blood was pouring into areas of my tissues that it had not been able to reach for some time. It was relieving and healing, subtler than the feeling from getting off on drugs, but it was detectable and lovely, and of course, there was no hangover, just a feeling of more ease than I could remember. I felt a warmth come over me similar to what I felt when I had done heroin, but far from the darkness of that insanity, this was pure light-a way through." - Tommy Rosen, on his first yoga experience Most of us deal with addiction in some form. While you may not be a fall-down drunk, anorexic, or a gambling addict, you likely struggle with addiction in other ways. Workaholism, overeating, and compulsively engaging with technology like video games, texting, and Facebook are also highly common examples. And if you don't suffer from addiction, chances are you know someone who does. Through more than 20 years of recovery and in working professionally with others, Tommy Rosen has uncovered core elements of recovery and healing, what he refers to as Recovery 2.0. In the book, he shares his own past struggles with addiction, and powerful, tested tools for breaking free from the obstacles that stand in the way of a holistic and lasting recovery. Building off the key tenets of the 12-Step program, he has developed an innovative approach that includes • Looking at the roots of addiction; your family history and "Addiction Story" • Daily breathing practices, meditation, yoga, and body awareness • A healthy, alkaline-based diet to aid with detox, boost immunity, increase vitality, support your entire recovery, and help prevent relapse • Discovering your mission, living on purpose, and being of service to others Recovery 2.0 will help readers not only release their addictions, but thrive in their recovery.
The potential impact of the information superhighwayâ€"what it will mean to daily work, shopping, and entertainmentâ€"is of concern to nearly everyone. In the rush to put the world on-line, special issues have emerged for researchers, educators and students, and library specialists. At the same time, the research and education communities have a valuable head start when it comes to understanding computer communications networks, particularly Internet. With its roots in the research community, the Internet computer network now links tens of millions of people and extends well into the commercial world. Realizing the Information Future is written by key players in the development of Internet and other data networks. The volume highlights what we can learn from Internet and how the research, education, and library communities can take full advantage of the information highway's promised reach through time and space. This book presents a vision for the proposed national information infrastructure (NII): an open data network sending information services of all kinds, from suppliers of all kinds, to customers of all kinds, across network providers of all kinds. Realizing the Information Future examines deployment issues for the NII in light of the proposed system architecture, with specific discussion of the needs of the research and education communities. What is the role of the "institution" when everyone is online in their homes and offices? What are the consequences when citizens can easily access legal, medical, educational, and government services information from a single system? These and many other important questions are explored. The committee also looks at the development of principles to address the potential for abuse and misuse of the information highway, covering: Equitable and affordable access to the network. Reasonable approaches to controlling the rising tide of electronic information. Rights and responsibilities relating to freedom of expression, intellectual property, individual privacy, and data security. Realizing the Information Future includes a wide-ranging discussion of costs, pricing, and federal funding for network development and a discussion of the federal role in making the best technical choices to ensure that the expected social and economic benefits of the NII are realized. The time for the research and education communities to have their say about the information highway is before the ribbon is cut. Realizing the Information Future provides a timely, readable, and comprehensive exploration of key issuesâ€"important to computer scientists and engineers, researchers, librarians and their administrators, educators, and individuals interested in the shape of the information network that will soon link us all.