We Are What We Sell
We Are What We Sell

Author: Danielle Sarver Coombs

Publisher: Bloomsbury Publishing USA

Published: 2014-01-15

Total Pages: 970

ISBN-13:

DOWNLOAD EBOOK

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

We Sell Drugs
We Sell Drugs

Author: Suzanna Reiss

Publisher: Univ of California Press

Published: 2014-08

Total Pages: 324

ISBN-13: 0520280784

DOWNLOAD EBOOK

This history of US-led international drug control provides new perspectives on the economic, ideological, and political foundations of a Cold War American empire. US officials assumed the helm of international drug control after World War II at a moment of unprecedented geopolitical influence embodied in the growing economic clout of its pharmaceutical industry. We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products—Coca-Cola and cocaine—this book situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality. The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society’s habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.

To Sell Is Human
To Sell Is Human

Author: Daniel H. Pink

Publisher: Penguin

Published: 2012-12-31

Total Pages: 274

ISBN-13: 1101597070

DOWNLOAD EBOOK

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Location is (still) Everything
Location is (still) Everything

Author: David Richard Bell

Publisher: Houghton Mifflin Harcourt

Published: 2014

Total Pages: 241

ISBN-13: 0544262271

DOWNLOAD EBOOK

How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.

How to Sell Anything to Anybody
How to Sell Anything to Anybody

Author: Joe Girard

Publisher: Simon and Schuster

Published: 2006-02-07

Total Pages: 196

ISBN-13: 0743273966

DOWNLOAD EBOOK

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Lead with a Story
Lead with a Story

Author: Paul Smith

Publisher: AMACOM Div American Mgmt Assn

Published: 2012

Total Pages: 290

ISBN-13: 0814420303

DOWNLOAD EBOOK

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Whatever Is Lovely
Whatever Is Lovely

Author: WaterBrook

Publisher: WaterBrook

Published: 2015-12-15

Total Pages: 98

ISBN-13: 1601429282

DOWNLOAD EBOOK

ECPA BESTSELLER • Color your way to peace and worship with this beautiful coloring book for adults featuring encouraging quotes from inspirational writers, beloved hymns, and Scripture. We live in a busy, hectic world—but what waits for you in Whatever Is Lovely is a way to quiet the noise, express creativity, and spend some sweet time with God. Each original design from one of a dozen different artists illustrates a corresponding quote. Whatever Is Lovely features: • Large format 9.75" x 9.75" (25x25cm) pages • 45 single-sided coloring pages • A premium soft-touch finish cover with gold foil embellishments • High quality, bright white paper stock—heavy enough to use pencils, pens, or markers • Quotes from the Bible, classic hymns, and writers such as Francine Rivers, Rachel Held Evans, and Corrie ten Boom • A link to the “Whatever Is Lovely” playlist to help set the mood for worship, contemplation, and creative expression When we create, we echo the heart of our creative God who designed everything and gave us the capacity to recognize beauty. So go ahead! You have permission to pick up your colored pencil, pen, or marker and be reminded of truth in a fresh way.

The New Rules of Customer Engagement
The New Rules of Customer Engagement

Author: Daniel L. Newman

Publisher:

Published: 2014-02-25

Total Pages: 160

ISBN-13: 9781631734359

DOWNLOAD EBOOK

Imagine a world where you never had to sell anything... Every day the ideal number of clients with needs aligned perfectly to what you have to offer would walk through the door and shout: "I'll take it!" What if I told you this is already happening? Albeit selling isn't quite that simple. And the customers aren't really just arriving sight unseen, ready to buy. But in a very subtle way, brands are driving buying decisions long before the sales department ever becomes involved. This leaves us all to ask, how? In the "The New Rules of Customer Engagement" you will: Gain clarity on how the information age is a driving force for businesses to embrace social, mobile and content marketing Learn the importance of P2P over traditional B2B and B2C - and specifically how our perspective is driven from all our experiences as consumers Better understand how to leverage consumer knowledge to drive innovation within the customer environment Learn how to build an engaged business network that leads to customer advocacy and huge business growth through word-of-mouth referrals and online testimonials Be motivated to consider the importance of building a customer-centric business from top to bottom that yields goodwill and dramatically improved business outcomes "The New Rules of Customer Engagement - 6 Trends Transforming the Way We Sell" is a must read for C-level executives, business and franchise owners, middle-level managers - and those with a passion for leading their business to success... through engagement."

Spend Shift
Spend Shift

Author: John Gerzema

Publisher: John Wiley & Sons

Published: 2010-09-02

Total Pages: 289

ISBN-13: 0470902329

DOWNLOAD EBOOK

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Why We Fly
Why We Fly

Author: Kimberly Jones

Publisher: Sourcebooks, Inc.

Published: 2021-10-05

Total Pages: 200

ISBN-13: 1492678937

DOWNLOAD EBOOK

Sydney Taylor Book Award Notable book in the Young Adult category From the New York Times bestselling authors of I'm Not Dying with You Tonight comes a story about friendship, privilege, sports, and protest. With a rocky start to senior year, cheerleaders and lifelong best friends Eleanor and Chanel have a lot on their minds. Eleanor is still in physical therapy months after a serious concussion from a failed cheer stunt. Chanel starts making questionable decisions to deal with the mounting pressure of college applications. But they have each other's backs—just as always, until Eleanor's new relationship with star quarterback Three starts a rift between them. Then, the cheer squad decides to take a knee at the season's first football game, and what seemed like a positive show of solidarity suddenly shines a national spotlight on the team—and becomes the reason for a larger fallout between the girls. As Eleanor and Chanel grapple with the weight of the consequences as well as their own problems, can the girls rely on the friendship they've always shared? Praise for I'm Not Dying with You Tonight: A Barnes & Noble Book Club Pick "Compelling and powerful"—Angie Thomas, #1 New York Times bestselling author of The Hate U Give "A vital addition to the YA race relations canon."—Nic Stone, New York Times bestselling author of Dear Martin "Important reading for both teenagers and adults."—Hello Giggles "Not to be missed."—Paste Magazine