How many great ideas begin with a nagging thought in the middle of the night that should disappear by morning, but doesn’t? For Daniel Shumski, it was: Will it waffle? Hundreds of hours, countless messes, and 53 perfected recipes later, that answer is a resounding: Yes, it will! Steak? Yes! Pizza? Yes! Apple pie? Emphatically yes. And that’s the beauty of being a waffle iron chef—waffling food other than waffles is not just a novelty but an innovation that leads to a great end product, all while giving the cook the bonus pleasure of doing something cool, fun, and vaguely nerdy (or giving a reluctant eater—your child, say—a great reason to dig in). Waffled bacon reaches perfect crispness without burned edges, cooks super fast in the two-sided heat source, and leaves behind just the right amount of fat to waffle some eggs. Waffled Sweet Potato Gnocchi, Pressed Potato and Cheese Pierogi, and Waffled Meatballs all end up with dimples just right for trapping their delicious sauces. A waffle iron turns leftover mac ’n’ cheese into Revitalized Macaroni and Cheese, which is like a decadent version of a grilled cheese sandwich with its golden, buttery, slightly crisp exterior and soft, melty, cheesy interior.
The star of Food & Wine's Mad Genius video series shares his best kitchen tool hacks for creating easy, fun, and delicious recipes. Did you know you can use a muffin tin to poach a dozen eggs at once? Or transform a Bundt pan into a rotisserie? Or truss a chicken with dental floss? Discover unexpected new uses for everyday tools, clever time-saving tips, and fantastic recipes in a cookbook that's as useful as it is entertaining. Each of the 20 chapters is dedicated to a different tool, including resealable baggies, wine bottles and plastic takeout-container lids. With step-by-step "how-to" photography, Justin explains hacks for over 100 delicious dishes. An index organizes recipes by food category so readers can easily search for breakfasts, appetizers, entrees, and more.
What do Wolfgang Amadeus Mozart, Leonardo da Vinci, and Ray Kroc, the man who created the McDonald's franchise enterprise, have in common? They have all mastered the skills of creative genius-essential tools in today's business climate. Having researched the lives and techniques of past and present geniuses for this inspiring and provocative new handbook, Annette Moser-Wellman helps workers at all levels build and refine their working styles. These qualities of creativity-drawn from the the realms of art, science, as well as business-make up the five distinct "faces": Seer-the power to image Observer-the power to notice details Alchemist-the power to make connections Fool-the power to celebrate weakness Sage-the power to simplify Moser-Wellman shows how we can utilize these creative thinking strategies and flourish in the workplace.
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society
Now home cooks can enjoy scrumptious restaurant-quality sweet and savory waffles. To say that waffles are enjoying a moment is an understatement. The Waffle House sells 145 waffles per minute - 877 million waffles and counting since they opened - and almost 10 percent of North Americans eat waffles at least once a week. But the really hot trend in waffles is taking the experience beyond breakfast to create savory sandwich-style meals for lunch, dinner and beyond. If the lineups outside waffles-only restaurants are any indication, waffles are here to stay in a big way. As bestselling authors and highly respected recipe developers, Marilyn and Jennifer have created 150 delightfully delicious and inspired waffle recipes, from the classics and delectable breakfast and brunch options to snacks and light bites, grab-and-go burgers and sandwiches, main dishes for one or two, vegetarian, vegan, and gluten-free waffles, and tantalizing desserts and treats. Breakfast dishes such as hearty Huevos Rancheros with Cornmeal Waffles or the indulgent Pumpkin Spice Waffles with Coconut Cream are guaranteed to get anyone's day off to a perfect start, but if you're ready to take it up a notch, try innovative options like Pico de Gallo Chicken Quesadillas, Black Bean Burgers with Creamy Avocado or a Club Wafflewich - a club sandwich taken to all-new heights. Throughout the book, Marilyn and Jennifer offer up ingenious tips and techniques that will have you making waffles like a pro in the same time it would take you to go out to a restaurant!
A charming, one-of-a-kind cookbook devoted exclusively to breakfast—that most American of meals which is enjoying a comeback all over the country. Here Marion Cunningham celebrates the simple pleasures of a good breakfast with 288 irresistible recipes for traditional favorites—from scones and sticky buns and popovers and hash browns to all kinds of eggs and pancakes and muffins—as well new treats. Her Great Coffee Cake lends itself to a variety of spicy, crunchy combinations; her Raw Fresh Fruit Jams can be made in just thirty minutes (with no cooking!); and her Oatmeal Bran and Mother’s Cookies are perfect for when breakfast is on the run. And for more leisurely moments and special occasions, Cunningham includes forty breakfast menus guaranteed to make the first meal of the day the best.
There are good recipes and there are great ones—and then, there are genius recipes. ONE OF THE NEW YORKER’S FIFTEEN ESSENTIAL COOKBOOKS Genius recipes surprise us and make us rethink the way we cook. They might involve an unexpectedly simple technique, debunk a kitchen myth, or apply a familiar ingredient in a new way. They’re handed down by luminaries of the food world and become their legacies. And, once we’ve folded them into our repertoires, they make us feel pretty genius too. In this collection are 100 of the smartest and most remarkable ones. There isn’t yet a single cookbook where you can find Marcella Hazan’s Tomato Sauce with Onion and Butter, Jim Lahey’s No-Knead Bread, and Nigella Lawson’s Dense Chocolate Loaf Cake—plus dozens more of the most talked about, just-crazy-enough-to-work recipes of our time. Until now. These are what Food52 Executive Editor Kristen Miglore calls genius recipes. Passed down from the cookbook authors, chefs, and bloggers who made them legendary, these foolproof recipes rethink cooking tropes, solve problems, get us talking, and make cooking more fun. Every week, Kristen features one such recipe and explains just what’s so brilliant about it in the James Beard Award-nominated Genius Recipes column on Food52. Here, in this book, she compiles 100 of the most essential ones—nearly half of which have never been featured in the column—with tips, riffs, mini-recipes, and stunning photographs from James Ransom, to create a cooking canon that will stand the test of time. Once you try Michael Ruhlman’s fried chicken or Yotam Ottolenghi and Sami Tamimi’s hummus, you’ll never want to go back to other versions. But there’s also a surprising ginger juice you didn’t realize you were missing and will want to put on everything—and a way to cook white chocolate that (finally) exposes its hidden glory. Some of these recipes you’ll follow to a T, but others will be jumping-off points for you to experiment with and make your own. Either way, with Kristen at the helm, revealing and explaining the genius of each recipe, Genius Recipes is destined to become every home cook’s go-to resource for smart, memorable cooking—because no one cook could have taught us so much.
Recipes, tips, and strategies for easy, delicious vegan meals every day of the week, from America's bestselling vegan cookbook author. How does Isa Chandra Moskowitz make flavorful and satisfying vegan meals from scratch every day, often in 30 minutes or less? It's easy! In Isa Does It, the beloved cookbook author shares 150 new recipes to make weeknight cooking a snap. Mouthwatering recipes like Sweet Potato Red Curry with Rice and Purple Kale, Bistro Beet Burgers, and Summer Seitan Saute with Cilantro and Lime illustrate how simple and satisfying meat-free food can be. The recipes are supermarket friendly and respect how busy most readers are. From skilled vegan chefs, to those new to the vegan pantry, or just cooks looking for some fresh ideas, Isa's unfussy recipes and quirky commentary will make everyone's time in the kitchen fun and productive.
Breakfast isn't the only time to make good use of your waffle iron. Who can resist the aroma of freshly baked waffles? Morning, noon and night, waffles smell delicious. However there is widespread misconception that waffles can only be eaten for breakfast. Thanks to this revised edition of Waffles you can create and serve up phenomenal waffle dishes all day long. With 40+ classic as well as creative recipes, such as chicken & waffles, waffle sandwiches, and waffle sundaes, this new, beautifully designed and deliciously photographed book will help you satisfy savory and sweet cravings throughout the day. A classic never goes out of style. Do you love watching with anticipation as thick pats of butter melt into the indentations, before pouring sticky-sweet maple syrup over the top? Find numerous classic breakfast recipes to start your day off right. Lunchtime just got less boring. Upgrade your lunch from bland-to-bomb with savory spins on PB&J and BLT sandwiches. Breakfast for dinner is always a good idea. But you could also try waffles stuffed with cheese and spinach or sweet corn and roasted red peppers. Satisfy your sweet tooth. With decadent chocolate or fruit-filled waffles topped with scoops of ice cream, toasted nuts and more, your dessert possibilities are endless. Each recipe includes easy-to-follow instructions for standard or Belgian waffle makers. Some can even be made in a stove top Hong Kong-style waffle maker with delicious results. Customize any meal with lists of batters and toppings to mix and match. You'll have plenty of inspiration for every occasion and any time of day.
