Voice and Tone Strategy
Voice and Tone Strategy

Author: John Caldwell

Publisher: XML Press

Published: 2020-02-25

Total Pages: 108

ISBN-13: 1937434699

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Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

Voice Strategy
Voice Strategy

Author: Scot Westwater

Publisher:

Published: 2019-12-13

Total Pages: 170

ISBN-13: 9781675235034

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Are you prepared for the next major shift in consumer behavior?Are you familiar with Voice technology but unsure how to integrate it into your business?Are you struggling with developing a Voice strategy for your brand?Voice Strategy: Creating Useful and Usable Experiences was written to provide the business community with an explanation of what Voice is and why it matters along with an approach and process for developing Voice experiences that go beyond novelty and deliver value. Reading Voice Strategy will give you: An understanding of what Voice is and why you can no longer ignore this opportunityA way to identify your audience's needs , common tasks and frustrations and how to deliver against themA process that takes you from discovery to launch to ongoing improvementsA methodology for identifying use cases that improve customer experience and complement your existing brand ecosystemRespected Voice industry experts, Susan and Scot Westwater combine their decades of knowledge of brand and marketing strategy, digital strategy, content strategy, and user experience with their deep understanding of Voice and its impact. That understanding is the result of a dedication to learning about Voice through reading, research, workshops, interviews and conferences.Scroll to the top and click the "buy now" button to get your shortcut to learning all you need to develop a Voice strategy.

Strategic Management
Strategic Management

Author: R. Edward Freeman

Publisher: Cambridge University Press

Published: 2010-03-11

Total Pages: 294

ISBN-13: 1107716993

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Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be understood as a system of how we create value for stakeholders. This worldview connects business and capitalism with ethics once and for all. On the 25th anniversary of publication, Cambridge University Press are delighted to be able to offer a new print-on-demand edition of his work to a new generation of readers.

Exit, Voice, and Loyalty
Exit, Voice, and Loyalty

Author: Albert O. Hirschman

Publisher: Harvard University Press

Published: 1970

Total Pages: 180

ISBN-13: 9780674276604

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An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

A Guide for the Idealist
A Guide for the Idealist

Author: Richard Willson

Publisher: Routledge

Published: 2017-09-01

Total Pages: 209

ISBN-13: 1351618318

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A Guide for the Idealist is a must for young professionals seeking to put their idealism to work. Speaking to urban and regional planners and those in related fields, the book provides tools for the reader to make good choices, practice effectively, and find meaning in planning work. Built around concepts of idealism and realism, the book takes on the gap between the expectations and the constraints of practice. How to make an impact? How to decide when to compromise and when to fight for a core value? The book advises on career "launching" issues: doubt, decision-making, assessing types of work and work settings, and career planning. Then it explains principled adaptability as professional style. Subsequent chapters address early-practice issues: being right, avoiding wrong, navigating managers, organizations and teams, working with mentors, and understanding the career journey. Underpinning these dimensions is a call for planners to reflect on what they are doing as they are doing it. The advice provided is based on the experience of a planning professor who has also practiced planning throughout his career. The book includes personal anecdotes from the author and other planners about how they launched and managed their careers, and discussion/reflection questions for the reader to consider.

Strategic Writing for UX
Strategic Writing for UX

Author: Torrey Podmajersky

Publisher: O'Reilly Media

Published: 2019-06-12

Total Pages: 195

ISBN-13: 1492049360

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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Revision Strategies for Adolescent Writers
Revision Strategies for Adolescent Writers

Author: Jolene Borgese

Publisher: Corwin Press

Published: 2012

Total Pages: 153

ISBN-13: 141299425X

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Supported by the Common Core State Standards, the 30] strategies in this book include pre-writing planning, peer conferencing, modeling effective revision, and using technology.

I'm the Boss of Me
I'm the Boss of Me

Author: Jeanne Beliveau-Dunn

Publisher: Financial Times/Prentice Hall

Published: 2016-06-27

Total Pages: 0

ISBN-13: 9781587204326

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If you're like most people, you've had good bosses and bad bosses. Some bosses have inspired you. Others have caused you to scratch your head and think, "How did this person get to be in charge?" But you might not realize that you have one amazing boss, someone who's capable of incredible accomplishment and legendary leadership, probably the best boss you'll ever have...YOU Yes, you. There will always be bosses, teachers, parents, and others to whom you are accountable. All those people will influence and guide you. But only you can choose your ultimate course--and I'm the Boss of Me will show you how. Jeanne Beliveau-Dunn left childhood behind when she became fatherless at age 12. From this financially unstable starting point, which she calls contrast, Jeanne developed a philosophy of life based on love and meeting life's challenges with resilience and a deep willingness to learn. Now with more than 20 years of executive-level experience in the technology industry and having founded the Internet of Things Talent Consortium, Jeanne shares career-building lessons, strategies, and tactics, interspersed with stories about how she and others have used contrast, courage, resilience, and persistence to propel themselves forward into stellar careers in music, sports, real estate, technology, and many other fields. With a passion for mentoring others, Jeanne offers this guide to developing a self-empowered approach to work, career, and life. The book delivers easy-to-follow instruction on how to Build a Vision-Strategy-Execution plan Develop a personal brand statement Use networking to develop a bench of supporters who will help you bring your career dreams to reality Visit Jeanne at jeannedunn.com and https: //www.facebook.com/jbeliveaudunn

Raise Your Voice
Raise Your Voice

Author: Brian Sooy

Publisher: Rockbench Publishing Corporation

Published: 2014-03-03

Total Pages: 178

ISBN-13: 9781605440293

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"Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.

The Wise Advocate
The Wise Advocate

Author: Art Kleiner

Publisher: Columbia University Press

Published: 2019-01-29

Total Pages: 325

ISBN-13: 023154586X

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Leadership is the habit of making good choices. Even in difficult and uncertain circumstances, the most effective leaders focus their attention and overcome entrenched patterns of behavior to push an organization to new heights of success. This capability is no fluke: the latest research on the brain shows that we can pinpoint the mental activity associated with it—and cultivate it for our benefit. In this book, Art Kleiner, a strategy expert; Jeffrey Schwartz, a research psychiatrist; and Josie Thomson, an executive coach, give a transformative explanation of how cutting-edge neuroscience can help business leaders set a course toward better management. Mapping the functions of a manager onto established patterns of mental activity, they identify crucial brain circuits and their parallels in organizational culture. Strategic leaders, they show, play the role of wise advocates: able to go beyond day-to-day transactional behavior to a longer-term, broader perspective that articulates their organization’s deeper purpose. True leaders can play this influencer role in an organization because they have cultivated similar self-reflective habits in their own minds. Providing a powerful guide to decision strategies and their consequences, The Wise Advocate helps managers find their own inner voice and then make that voice ring out loud and clear, with a four-step program for practice and catalytic implications for management strategy, executive education, and business results.