Visual Retailing
Visual Retailing

Author: Valeria M. Iannilli

Publisher: Società Editrice Esculapio

Published: 2016-04-06

Total Pages: 112

ISBN-13: 8874889542

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The retail space is now recognized as the place where the enterprise enacts an important step in the process of value creation, not only from the economic point of view, but also regarding the relational processes it establishes with its users. The supply system of the enterprise is increasingly linked to the consistency of information, symbolic and sense assets. The organization of space, material and immaterial, leads to the creation of specific atmospheres in which displaying all the products means highlighting their main symbolic value. Through a skillful knowledge of the structures of perception, interpretation and motivation which underlie the mode of experiencing space - coupled with the ability of design to define its shape and significance - the visual merchandising project is able to lead the public through the brand’s new narrative experiences.

Store Design and Visual Merchandising, Second Edition
Store Design and Visual Merchandising, Second Edition

Author: Claus Ebster

Publisher: Business Expert Press

Published: 2015-03-05

Total Pages: 289

ISBN-13: 1631571133

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The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Visual Merchandising and Display
Visual Merchandising and Display

Author: Martin M. Pegler

Publisher:

Published: 1991

Total Pages: 344

ISBN-13:

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This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Retail Desire
Retail Desire

Author: Johnny Tucker

Publisher: Rotovision

Published: 2004

Total Pages: 160

ISBN-13: 9782880468064

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Explains the visual merchandisers creative process and how they use design to attract customers.

Silent Selling
Silent Selling

Author: Judy Bell

Publisher: Bloomsbury Publishing USA

Published: 2017-08-10

Total Pages: 448

ISBN-13: 1501315498

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This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.

Visual Merchandising and Store Design Workbook
Visual Merchandising and Store Design Workbook

Author: Greg M. Gorman

Publisher: St Media Group International Incorporated

Published: 1996

Total Pages: 112

ISBN-13: 9780944094204

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The purpose of this workbook is to introduce the concept of store design from a design direction. It is fully intended for students and store owners. It allows the reader to fully understand all aspects of the retail store requirements and how they all have an effect on the final product, the store. -- Introduction.

New Trends in Visual Merchandising Intl
New Trends in Visual Merchandising Intl

Author: Judy Shepard

Publisher: Harper Design

Published: 2013-01-22

Total Pages: 0

ISBN-13: 9780985467401

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Included is a truly extensive number of merchandise displays - on the selling floor and in the store window - as well as communications and signage, lighting, colour stories, and digital technology. Organized by topic, each chapter is introduced by the editor and illustrated with multiple photos from numerous retailers - more than 500 photos in total.

Visual Merchandising
Visual Merchandising

Author: Tony Morgan

Publisher: Laurence King

Published: 2021-11-25

Total Pages: 224

ISBN-13: 9781913947323

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Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Store Design and Visual Merchandising
Store Design and Visual Merchandising

Author: Claus Ebster

Publisher: Business Expert Press

Published: 2011

Total Pages: 217

ISBN-13: 160649094X

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Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store Topics covered in the book include: goals and relevance of store design; design tips de