Visual Merchandising Fourth Edition
Visual Merchandising Fourth Edition

Author: Tony Morgan

Publisher: Laurence King Publishing

Published: 2022-05-02

Total Pages: 511

ISBN-13: 152942318X

DOWNLOAD EBOOK

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Visual Merchandising
Visual Merchandising

Author: Tony Morgan

Publisher: Laurence King

Published: 2021-11-25

Total Pages: 224

ISBN-13: 9781913947323

DOWNLOAD EBOOK

Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Store Design and Visual Merchandising, Second Edition
Store Design and Visual Merchandising, Second Edition

Author: Claus Ebster

Publisher: Business Expert Press

Published: 2015-03-05

Total Pages: 289

ISBN-13: 1631571133

DOWNLOAD EBOOK

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Fashion Marketing & Merchandising
Fashion Marketing & Merchandising

Author: Mary G. Wolfe

Publisher: Goodheart-Wilcox Publisher

Published: 2018-02-21

Total Pages: 0

ISBN-13: 9781635631494

DOWNLOAD EBOOK

"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

Silent Selling
Silent Selling

Author: Judy Bell

Publisher: Bloomsbury Publishing USA

Published: 2017-08-10

Total Pages: 448

ISBN-13: 1501315498

DOWNLOAD EBOOK

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.

Window Display
Window Display

Author: Tony Morgan

Publisher: Hachette UK

Published: 2010-09-27

Total Pages: 192

ISBN-13: 1780675542

DOWNLOAD EBOOK

A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.

Merchandise Buying and Management
Merchandise Buying and Management

Author: John Donnellan

Publisher: A&C Black

Published: 2013-09-12

Total Pages: 461

ISBN-13: 1609014901

DOWNLOAD EBOOK

Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.

Museum Store: The Manager's Guide
Museum Store: The Manager's Guide

Author: Museum Store Association

Publisher: Routledge

Published: 2016-07-01

Total Pages: 136

ISBN-13: 131542391X

DOWNLOAD EBOOK

Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store’s performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office!

Marketing Dynamics
Marketing Dynamics

Author: Brenda Clark

Publisher: Goodheart-Wilcox Publisher

Published: 2013-05-22

Total Pages: 0

ISBN-13: 9781619603431

DOWNLOAD EBOOK

In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.