Read and Download eBook Full
Author: S. Fahmy
Publisher: Springer
Published: 2014-05-01
Total Pages: 271
ISBN-13: 1137362154
DOWNLOAD EBOOKIn today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Author: Sheree Josephson
Publisher: Routledge
Published: 2020-04-03
Total Pages: 678
ISBN-13: 0429956924
DOWNLOAD EBOOKThis Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
Author: Kenneth L. Smith
Publisher: Routledge
Published: 2004-12-13
Total Pages: 478
ISBN-13: 1135636524
DOWNLOAD EBOOKThis Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Author: Giorgia Aiello
Publisher: SAGE
Published: 2019-10-28
Total Pages: 323
ISBN-13: 152641712X
DOWNLOAD EBOOKVisual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Author: David Machin
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2014-04-30
Total Pages: 705
ISBN-13: 3110370522
DOWNLOAD EBOOKThe primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
Author: Keith Kenney
Publisher: Routledge
Published: 2010-09-28
Total Pages: 308
ISBN-13: 1135859272
DOWNLOAD EBOOKVisual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Author: Aect
Publisher: IAP
Published: 2000-09-01
Total Pages: 168
ISBN-13: 1607529548
DOWNLOAD EBOOKAs a whole, the book is a working reference manual. Editorial decisions have been based on criteria which emphasized convenience and usefulness. The editors hope that the book will open to the reader the whole range of research pertinent to visual communication, and that the bibliography will direct readers to interesting and fruitful areas of knowledge.
Author: Zulfikar Bagus Pambuko
Publisher: Springer Nature
Published: 2023-10-10
Total Pages: 1655
ISBN-13: 2384761188
DOWNLOAD EBOOKThis is an open access book.Related to the big theme of the SDGs reinforcement at our previous conference, we try to invite all academics and researchers around the world to participate in the 4th Borobudur International Symposium 2022 (4thBIS 2022). As we know, the COVID-19 pandemic and its impact on all the 17 SDGs have demonstrated how what began as a health catastrophe swiftly transformed into a human, socioeconomic and environmental crisis. The 4th BIS brought up “The Innovation Chain: A Contribution to Society and Industry” as the main theme to respond this condition. This conference is expected to support the UN Agenda. Additionally, this conference will also provide avenues for participants to exchange ideas and network with each other as well as domain experts from their fields. Overall, this event is aimed at professionals across all spheres of technology and engineering including the experienced, inexperienced, and students as well. The conference will be held virtually on Wednesday, December 21st, 2022 in Magelang, Central Java, Indonesia.
Author: Paul A. Rodgers
Publisher: Taylor & Francis
Published: 2024-05-01
Total Pages: 175
ISBN-13: 1040013058
DOWNLOAD EBOOKThis volume examines emerging practice and research in design education rooted in the context of significant global issues. A diverse set of international contributors present novel design education research that seeks to make significant social, economic, cultural and environmental change. Topics covered include fashion, sustainability, creativity, social justice, museum education, climate change, environmentalism, and empathy. The chapters draw a link between current research practice and theory and future challenges for the field. The book will be of interest to scholars working in communication design, graphic design, design research, and information design.
Author: Banubakode, Abhijit Narayanrao
Publisher: IGI Global
Published: 2022-03-18
Total Pages: 325
ISBN-13: 1799891232
DOWNLOAD EBOOKData science has been playing a vital role in almost all major fields. Many researchers are interested in the development of IT applications, which are user-driven with a focus on issues. This can be addressed using data science. User-driven research and data science have gained much attention from many private, public, and government organizations and research institutions. Designing User Interfaces With a Data Science Approach promotes the inclusion of more diversified users for user-centered designs of applications across domains and analyzes user data with a data science approach for effective and user-friendly user interface designs. It introduces the foundations of advanced topics of human-computer interaction, particularly with user-centered designs and techniques. Covering topics such as artificial neural networks, natural dialog systems, and machine learning, this book is an essential resource for faculty, research scholars, industry professionals, students of higher education, mathematicians, data scientists, interaction designers, visual designers, software engineers, user experience researchers, accessibility engineers, cognitive system engineers, academicians, and libraries.
